Want to launch your own branded card program? We break down the what and how—unlock new revenue, boost loyalty, and stay ahead in the digital payment game.
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Ever wondered how companies launch those shiny credit cards with their logos on them? Let's dive into the world of card programs and break down everything you need to know to launch one successfully.
What's a card program, anyway?
Think of a card program as your business's very own payment ecosystem. It's like having your own mini-bank, but without the vault, technical infrastructure and security guards. Companies use card programs to offer payment solutions to their customers or employees, whether a store credit card, a corporate expense card, or even a digital wallet.
As you’ve probably figured, the financial world is quickly moving away from cash, and card payments are becoming the norm. In fact, they're now as essential to business as having a product, website or social media presence.
Why should your business launch a card program?
Launching a card program isn't just about joining the cool kids' club – it's about creating real business value and heightened exposure. Here's what you can achieve:
Keep your customers coming back
Remember those loyalty cards from your favourite coffee shop? Card programs take that concept to the next level. When customers have your card in their wallet, they're more likely to choose your business over competitors. Plus, every time they pull out that card, they (and everyone else around) see your brand.
Show me the money!
Card programs open up exciting new revenue streams. You can earn from:
- Interest charges (if applicable)
- Transaction fees from merchants
- Annual membership fees
- Premium features and services
- Insights and information on spending habits
Know your customers better
Want to know what your customers really want? Their spending patterns tell the story. Card programs give you valuable insights into customer behaviour, helping you make smarter business decisions.
Understanding the card program ecosystem
Let's break down the key players in this game:
The dream team
Picture a football team where everyone has a crucial role:
- Card networks (like Visa and Mastercard) are the referees, setting the rules
- Card issuers (like Tap) are the coaches, making sure everything runs smoothly
- Processors (overseen by Tap) are the players, handling all the transactions on the field
Open vs. closed loop: what's the difference?
Open-loop and closed-loop cards differ in where they can be used and who processes the transactions. Let’s break this down:
Open-loop cards:
These cards are branded with major payment networks like Visa, Mastercard, or American Express, and are accepted almost anywhere the network is supported, both domestically and internationally.
Examples: Traditional debit or credit cards, prepaid cards branded by major networks.
Pros: Wide acceptance and flexibility.
Cons: May come with fees for international use or transactions.
Closed-loop cards:
Cards issued by a specific retailer or service provider for exclusive use within their ecosystem. These cards are limited to the issuing brand or select partners.
Examples: Store gift cards (like Starbucks or Amazon), fuel cards for specific gas stations.
Pros: Often come with brand-specific rewards or discounts.
Cons: Limited to specific merchants; less flexibility.
Challenges that may arise
Let's be honest – launching a card program isn't all smooth sailing. Here are the hurdles you'll need to jump:
The regulatory maze
Remember trying to read those terms and conditions? Well, card program regulations are even more complex. You'll need to navigate through compliance requirements that would make your head spin.
Security
Fraud is like that uninvited guest at a party – it shows up when you least expect it. You'll need robust security measures to protect your program and your customers.
We’ve designed our card program to handle these niggles, so that you can bypass the challenges and reap the rewards. With a carefully curated experience, we take care of the setup, programming and hardware so that you can focus on the benefits and users.
Closing thoughts
Launching a card program is like building a house – it takes careful planning, the right tools, and expert help. But when done right, it can become a powerful engine for business growth.
Contact us to get started on building a card program tailored to your company. After all, the future of payments is digital, and there's never been a better time to get started.
NEWS AND UPDATES

Millennials and Gen Z are revolutionizing the financial landscape, leveraging cryptocurrencies to challenge traditional systems and redefine money itself. Curious about how this shift affects your financial future? Let's uncover the powerful changes they’re driving!
The financial world is undergoing a significant transformation, largely driven by Millennials and Gen Z. These digital-native generations are embracing cryptocurrencies at an unprecedented rate, challenging traditional financial systems and catalysing a shift toward new forms of digital finance, redefining how we perceive and interact with money.
This movement is not just a fleeting trend but a fundamental change that is redefining how we perceive and interact with money.
Digital Natives Leading the Way
Growing up in the digital age, Millennials (born 1981-1996) and Gen Z (born 1997-2012) are inherently comfortable with technology. This familiarity extends to their financial behaviours, with a noticeable inclination toward adopting innovative solutions like cryptocurrencies and blockchain technology.
According to the Grayscale Investments and Harris Poll Report which studied Americans, 44% agree that “crypto and blockchain technology are the future of finance.” Looking more closely at the demographics, Millenials and Gen Z’s expressed the highest levels of enthusiasm, underscoring the pivotal role younger generations play in driving cryptocurrency adoption.
Desire for Financial Empowerment and Inclusion
Economic challenges such as the 2008 financial crisis and the impacts of the COVID-19 pandemic have shaped these generations' perspectives on traditional finance. There's a growing scepticism toward conventional financial institutions and a desire for greater control over personal finances.
The Grayscale-Harris Poll found that 23% of those surveyed believe that cryptocurrencies are a long-term investment, up from 19% the previous year. The report also found that 41% of participants are currently paying more attention to Bitcoin and other crypto assets because of geopolitical tensions, inflation, and a weakening US dollar (up from 34%).
This sentiment fuels engagement with cryptocurrencies as viable investment assets and tools for financial empowerment.
Influence on Market Dynamics
The collective financial influence of Millennials and Gen Z is significant. Their active participation in cryptocurrency markets contributes to increased liquidity and shapes market trends. Social media platforms like Reddit, Twitter, and TikTok have become pivotal in disseminating information and investment strategies among these generations.
The rise of cryptocurrencies like Dogecoin and Shiba Inu demonstrates how younger investors leverage online communities to impact financial markets2. This phenomenon shows their ability to mobilise and drive market movements, challenging traditional investment paradigms.
Embracing Innovation and Technological Advancement
Cryptocurrencies represent more than just investment opportunities; they embody technological innovation that resonates with Millennials and Gen Z. Blockchain technology and digital assets are areas where these generations are not only users but also contributors.
A 2021 survey by Pew Research Center indicated that 31% of Americans aged 18-29 have invested in, traded, or used cryptocurrency, compared to just 8% of those aged 50-64. This significant disparity highlights the generational embrace of digital assets and the technologies underpinning them.
Impact on Traditional Financial Institutions
The shift toward cryptocurrencies is prompting traditional financial institutions to adapt. Banks, investment firms, and payment platforms are increasingly integrating crypto services to meet the evolving demands of younger clients.
Companies like PayPal and Square have expanded their cryptocurrency offerings, allowing users to buy, hold, and sell cryptocurrencies directly from their platforms. These developments signify the financial industry's recognition of the growing importance of cryptocurrencies.
Challenges and Considerations
While enthusiasm is high, challenges such as regulatory uncertainties, security concerns, and market volatility remain. However, Millennials and Gen Z appear willing to navigate these risks, drawn by the potential rewards and alignment with their values of innovation and financial autonomy.
In summary
Millennials and Gen Z are redefining the financial landscape, with their embrace of cryptocurrencies serving as a catalyst for broader change. This isn't just about alternative investments; it's a shift in how younger generations view financial systems and their place within them. Their drive for autonomy, transparency, and technological integration is pushing traditional institutions to innovate rapidly.
This generational influence extends beyond personal finance, potentially reshaping global economic structures. For industry players, from established banks to fintech startups, adapting to these changing preferences isn't just advantageous—it's essential for long-term viability.
As cryptocurrencies and blockchain technology mature, we're likely to see further transformations in how society interacts with money. Those who can navigate this evolving landscape, balancing innovation with stability, will be well-positioned for the future of finance. It's a complex shift, but one that offers exciting possibilities for a more inclusive and technologically advanced financial ecosystem. The financial world is changing, and it's the young guns who are calling the shots.

2022 was a rollercoaster for crypto investors. Explore the reasons behind the crashes of Terra and Celsius and what the future holds.
There is seldom a dull moment in the cryptosphere. In a matter of weeks, crypto winters can turn into bull runs, high-profile celebrities can send the price of a cryptocurrency to an all-time high and big networks can go from hero to bankruptcy. While we await the next bull run, let’s dissect some of the bigger moments of this year so far.
In a matter of weeks, we saw two major cryptocurrencies drop significantly in value and later declare themselves bankrupt. Not only did these companies lose millions, but millions of investors lost immense amounts of money.
As some media sources use these stories as an opportunity to spread FUD (fear, uncertainty and doubt) about the crypto industry, in this article we’ll look at what affected these particular networks. This is not the “norm” when it comes to investing in digital assets, these are cases of not doing enough thorough research.
The Downfall of Terra
Terra is a blockchain platform that offered several cryptocurrencies (mostly stablecoins), most notably the stablecoin TerraUST (UST) and Terra (LUNA). LUNA tokens played an integral role in maintaining the price of the algorithmic stablecoins, incentivizing trading between LUNA and stablecoins should they need to increase or decrease a stablecoin's supply.
In December 2021, following a token burn, LUNA entered the top 10 biggest cryptocurrencies by market cap trading at $75. LUNA’s success was tied to that of UST. In April, UST overtook Binance USD to become the third-largest stablecoin in the cryptocurrency market. The Anchor protocol of the Terra ecosystem, which offers returns as high as 20% APY, aided UST's rise.
In May of 2022, UST unpegged from its $1 position, sending LUNA into a tailspin losing 99.9% of its value in a matter of days. The coin’s market cap dipped from $41b to $6.6m. The demise of the platform led to $60 billion of investors’ money going down the drain. So, what went wrong?
After a large sell-off of UST in early May, the stablecoin began to depeg. This caused a further mass sell-off of the algorithmic cryptocurrency causing mass amounts of LUNA to be minted to maintain its price equilibrium. This sent LUNA's circulating supply sky-rocketing, in turn crashing the price of the once top ten coin. The circulating supply of LUNA went from around 345 million to 3.47 billion in a matter of days.
As investors scrambled to try to liquidate their assets, the damage was already done. The Luna Foundation Guard (LFG) had been acquiring large quantities of Bitcoin as a safeguard against the UST stablecoin unpegging, however, this did not prove to help as the network's tokens had already entered what's known as a "death spiral".
The LFG and Do Kwon reported bought $3 billion worth of Bitcoin and stored it in reserves should they need to use them for an unpegging. When the time came they claimed to have sold around 80,000 BTC, causing havoc on the rest of the market. Following these actions, the Bitcoin price dipped below $30,000, and continued to do so.
After losing nearly 100% of its value, the Terra blockchain halted services and went into overdrive to try and rectify the situation. As large exchanges started delisting both coins one by one, Terra’s founder Do Kwon released a recovery plan. While this had an effect on the coin’s price, rising to $4.46, it soon ran its course sending LUNA’s price below $1 again.
In a final attempt to rectify the situation, Do Kwon alongside co-founder Daniel Shin hard forked the Terra blockchain to create a new version, renaming the original blockchain Terra Classic. The platform then released a new coin, Luna 2.0, while the original LUNA coin was renamed LUNC.
Reviewing the situation in hindsight, a Web3 investor and venture partner at Farmer Fund, Stuti Pandey said, “What the Luna ecosystem did was they had a very aggressive and optimistic monetary policy that pretty much worked when markets were going very well, but they had a very weak monetary policy for when we encounter bear markets.”
Then Celsius Froze Over
In mid-June 2022, Celsius, a blockchain-based platform that specializes in crypto loans and borrowing, halted all withdrawals citing “extreme market conditions”. Following a month of turmoil, Celsius officially announced that it had filed for Chapter 11 bankruptcy in July.
Just a year earlier, in June 2021, the platform’s native token CEL had reached its all-time high of $8.02 with a market cap of $1.9 billion. Following the platform’s upheaval, at the time of writing CEL was trading at $1.18 with a market cap of $281 million.
According to court filings, when the platform filed for bankruptcy it was $1.2 billion in the red with $5.5 billion in liabilities, of which $4.7 billion is customer holdings. A far cry from its reign as one of the most successful DeFi (decentralized finance) platforms. What led to this demise?
Last year, the platform faced its first minor bump in the road when the US states of Texas, Alabama and New Jersey took legal action against the company for allegedly selling unregistered securities to users.
Then, in April 2022, following pressure from regulators, Celsius also stopped providing interest-bearing accounts to non-accredited investors. While against the nature of DeFi, the company was left with little choice.
Things then hit the fan in May of this year. The collapse of LUNA and UST caused significant damage to investor confidence across the entire cryptocurrency market. This is believed to have accelerated the start of a "crypto winter" and led to an industry-wide sell-off that produced a bank-run-style series of withdrawals by Celsius users. In bankruptcy documents, Celsius attributes its liquidity problems to the "domino effect" of LUNA's failure.
According to the company, Celsius had 1.7 million users and $11.7 billion worth of assets under management (AUM) and had made over $8 billion in loans alongside its very high APY (annual percentage yields) of 17%.
These loans, however, came to a grinding halt when the platform froze all its clients' assets and announced a company-wide freeze on withdrawals in early June.
Celsius released a statement stating: “Due to extreme market conditions, today we are announcing that Celsius is pausing all withdrawals, Swap, and transfers between accounts. We are taking this necessary action for the benefit of our entire community to stabilize liquidity and operations while we take steps to preserve and protect assets.”
Two weeks later the platform hired restructuring expert Alvarez & Marsal to assist with alleviating the damage caused by June’s uncertainty and the mounting liquidity issues.
As of mid-July, after paying off several loans, Celsius filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Southern District of New York.
Final Thoughts
The biggest takeaway from these examples above it to always do your own research when it comes to investing in cryptocurrency or cryptocurrency platforms. Never chase “get-rich-quick” schemes, instead do your due diligence and read the fine print. If a platform is offering 20% APY, be sure to get to the bottom of how they intend to provide this. If there’s no transparency, there should be no investment.
The cryptocurrency market has been faced with copious amounts of stressors in recent months, from the demise of these networks mentioned above (alongside others like Voyager and Three Anchor Capital) to a market-wide liquidity crunch, to the recent inflation rate increases around the globe. Not to mention the fearful anticipation of regulatory changes.
If there’s one thing we know about cryptocurrencies it’s that the market as a whole is incredibly resilient. In recent weeks, prices of top cryptocurrencies like Bitcoin and Ethereum have slowly started to increase, causing speculation that we might finally be making our way out of the crypto winter. While this won’t be an overnight endeavour, the sentiment in the market remains hopeful.
Unveiling the future of money: Explore the game-changing Central Bank Digital Currencies and their potential impact on finance.
Since the debut of Bitcoin in 2009, central banks have been living in fear of the disruptive technology that is cryptocurrency. Distributed ledger technology has revolutionized the digital world and has continued to challenge the corruption of central bank morals.
Financial institutions can’t beat or control cryptocurrency, so they are joining them in creating digital currencies. Governments have now been embracing digital currencies in the form of CBDCs, otherwise known as central bank digital currencies.
Central bank digital currencies are digital tokens, similar to cryptocurrency, issued by a central bank. They are pegged to the value of that country's fiat currency, acting as a digital currency version of the national currency. CBDCs are created and regulated by a country's central bank and monetary authorities.
A central bank digital currency is generally created for a sense of financial inclusion and to improve the application of monetary and fiscal policy. Central banks adopting currency in digital form presents great benefits for the federal reserve system as well as citizens, but there are some cons lurking behind the central bank digital currency facade.
Types of central bank digital currencies
While the concept of a central bank digital currency is quite easy to understand, there are layers to central bank money in its digital form. Before we take a deep dive into the possibilities presented by the central banks and their digital money, we will break down the different types of central bank digital currencies.
Wholesale CBDCs
Wholesale central bank digital currencies are targeted at financial institutions, whereby reserve balances are held within a central bank. This integration assists the financial system and institutions in improving payment systems and security payment efficiency.
This is much simpler than rolling out a central bank digital currency to the whole country but provides support for large businesses when they want to transfer money. These digital payments would also act as a digital ledger and aid in the avoidance of money laundering.
Retail CBDCs
A retail central bank digital currency refers to government-backed digital assets used between businesses and customers. This type of central bank digital currency is aimed at traditional currency, acting as a digital version of physical currency. These digital assets would allow retail payment systems, direct P2P CBDC transactions, as well as international settlements among businesses. It would be similar to having a bank account, where you could digitally transfer money through commercial banks, except the currency would be in the form of a digital yuan or euro, rather than the federal reserve of currency held by central banks.
Pros and cons of a central bank digital currency (CBDC)
Central banks are looking for ways to keep their money in the country, as opposed to it being spent on buying cryptocurrencies, thus losing it to a global market. As digital currencies become more popular, each central bank must decide whether they want to fight it or profit from the potential. Regardless of adoption, central banks creating their own digital currencies comes with benefits and disadvantages to users that you need to know.
Pros of central bank digital currency (CBDC)
- Cross border payments
- Track money laundering activity
- Secure international monetary fund
- Reduces risk of commercial bank collapse
- Cheaper
- More secure
- Promotes financial inclusion
Cons of central bank digital currency (CDBC)
- Central banks have complete control
- No anonymity of digital currency transfers
- Cybersecurity issues
- Price reliant on fiat currency equivalent
- Physical money may be eliminated
- Ban of distributed ledger technology and cryptocurrency
Central bank digital currency conclusion
Central bank money in an electronic form has been a big debate in the blockchain technology space, with so many countries considering the possibility. The European Central Bank, as well as other central banks, have been considering the possibility of central bank digital currencies as a means of improving the financial system. The Chinese government is in the midst of testing out their e-CNY, which some are calling the digital yuan. They have seen great success so far, but only after completely banning Bitcoin trading.
There is a lot of good that can come from CBDCs, but the benefits are mostly for the federal reserve system and central banks. Bank-account holders and citizens may have their privacy compromised and their investment options limited if the world adopts CBDCs.
It's important to remember that central bank digital currencies are not cryptocurrencies. They do not compete with cryptocurrencies and the benefits of blockchain technology. Their limited use cases can only be applied when reinforced by a financial system authority. Only time will tell if CBDCs will succeed, but right now you can appreciate the advantages brought to you by crypto.

You might have heard of the "Travel Rule" before, but do you know what it actually mean? Let us dive into it for you.
What is the "Travel Rule"?
You might have heard of the "Travel Rule" before, but do you know what it actually mean? Well, let me break it down for you. The Travel Rule, also known as FATF Recommendation 16, is a set of measures aimed at combating money laundering and terrorism financing through financial transactions.
So, why is it called the Travel Rule? It's because the personal data of the transacting parties "travels" with the transfers, making it easier for authorities to monitor and regulate these transactions. See, now it all makes sense!
The Travel Rule applies to financial institutions engaged in virtual asset transfers and crypto companies, collectively referred to as virtual asset service providers (VASPs). These VASPs have to obtain and share "required and accurate originator information and required beneficiary information" with counterparty VASPs or financial institutions during or before the transaction.
To make things more practical, the FATF recommends that countries adopt a de minimis threshold of 1,000 USD/EUR for virtual asset transfers. This means that transactions below this threshold would have fewer requirements compared to those exceeding it.
For transfers of Virtual Assets falling below the de minimis threshold, Virtual Asset Service Providers (VASPs) are required to gather:
- The identities of the sender (originator) and receiver (beneficiary).
- Either the wallet address associated with each transaction involving Virtual Assets (VAs) or a unique reference number assigned to the transaction.
- Verification of this gathered data is not obligatory, unless any suspicious circumstances concerning money laundering or terrorism financing arise. In such instances, it becomes essential to verify customer information.
Conversely, for transfers surpassing the de minimis threshold, VASPs are obligated to collect more extensive particulars, encompassing:
- Full name of the sender (originator).
- The account number employed by the sender (originator) for processing the transaction, such as a wallet address.
- The physical (geographical) address of the sender (originator), national identity number, a customer identification number that uniquely distinguishes the sender to the ordering institution, or details like date and place of birth.
- Name of the receiver (beneficiary).
- Account number of the receiver (beneficiary) utilized for transaction processing, similar to a wallet address.
By following these guidelines, virtual asset service providers can contribute to a safer and more transparent virtual asset ecosystem while complying with international regulations on anti-money laundering and countering the financing of terrorism. It's all about ensuring the integrity of financial transactions and safeguarding against illicit activities.
Implementation of the Travel Rule in the United Kingdom
A notable shift is anticipated in the United Kingdom's oversight of the virtual asset sector, commencing September 1, 2023.
This seminal development comes in the form of the Travel Rule, which falls under Part 7A of the Money Laundering Regulations 2017. Designed to combat money laundering and terrorist financing within the virtual asset industry, this new regulation expands the information-sharing requirements for wire transfers to encompass virtual asset transfers.
The HM Treasury of the UK has meticulously customized the provisions of the revised Wire Transfer Regulations to cater to the unique demands of the virtual asset sector. This underscores the government's unwavering commitment to fostering a secure and transparent financial ecosystem. Concurrently, it signals their resolve to enable the virtual asset industry to flourish.
The Travel Rule itself originates from the updated version of the Financial Action Task Force's recommendation on information-sharing requirements for wire transfers. By extending these recommendations to cover virtual asset transfers, the UK aspires to significantly mitigate the risk of illicit activities within the sector.
Undoubtedly, the Travel Rule heralds a landmark stride forward in regulating the virtual asset industry in the UK. By extending the ambit of information-sharing requirements and fortifying oversight over virtual asset firms
Implementation of the Travel Rule in the European Union
Prepare yourself, as a new regulation called the Travel Rule is set to be introduced in the world of virtual assets within the European Union. Effective from December 30, 2024, this rule will take effect precisely 18 months after the initial enforcement of the Transfer of Funds Regulation.
Let's delve into the details of the Travel Rule. When it comes to information requirements, there will be no distinction made between cross-border transfers and transfers within the EU. The revised Transfer of Funds regulation recognizes all virtual asset transfers as cross-border, acknowledging the borderless nature and global reach of such transactions and services.
Now, let's discuss compliance obligations. To ensure adherence to these regulations, European Crypto Asset Service Providers (CASPs) must comply with certain measures. For transactions exceeding 1,000 EUR with self-hosted wallets, CASPs are obligated to collect crucial originator and beneficiary information. Additionally, CASPs are required to fulfill additional wallet verification obligations.
The implementation of these measures within the European Union aims to enhance transparency and mitigate potential risks associated with virtual asset transfers. For individuals involved in this domain, it is of utmost importance to stay informed and adhere to these new guidelines in order to ensure compliance.
What does the travel rules means to me as user?
As a user in the virtual asset industry, the implementation of the Travel Rule brings some significant changes that are designed to enhance the security and transparency of financial transactions. This means that when you engage in virtual asset transfers, certain personal information will now be shared between the involved parties. While this might sound intrusive at first, it plays a crucial role in combating fraud, money laundering, and terrorist financing.
The Travel Rule aims to create a safer environment for individuals like you by reducing the risks associated with illicit activities. This means that you can have greater confidence in the legitimacy of the virtual asset transactions you engage in. The regulation aims to weed out illicit activities and promote a level playing field for legitimate users. This fosters trust and confidence among users, attracting more participants and further driving the growth and development of the industry.
However, it's important to note that complying with this rule may require you to provide additional information to virtual asset service providers. Your privacy and the protection of your personal data remain paramount, and service providers are bound by strict regulations to ensure the security of your information.
In summary, the Travel Rule is a positive development for digital asset users like yourself, as it contributes to a more secure and trustworthy virtual asset industry.
Unlocking Compliance and Seamless Experiences: Tap's Proactive Approach to Upcoming Regulations
Tap is fully committed to upholding regulatory compliance, while also prioritizing a seamless and enjoyable customer experience. In order to achieve this delicate balance, Tap has proactively sought out partnerships with trusted solution providers and is actively engaged in industry working groups. By collaborating with experts in the field, Tap ensures it remains on the cutting edge of best practices and innovative solutions.
These efforts not only demonstrate Tap's dedication to compliance, but also contribute to creating a secure and transparent environment for its users. By staying ahead of the curve, Tap can foster trust and confidence in the cryptocurrency ecosystem, reassuring customers that their financial transactions are safe and protected.
But Tap's commitment to compliance doesn't mean sacrificing user experience. On the contrary, Tap understands the importance of providing a seamless journey for its customers. This means that while regulatory requirements may be changing, Tap is working diligently to ensure that users can continue to enjoy a smooth and hassle-free experience.
By combining a proactive approach to compliance with a determination to maintain user satisfaction, Tap is setting itself apart as a trusted leader in the financial technology industry. So rest assured, as Tap evolves in response to new regulations, your experience as a customer will remain top-notch and worry-free.
LATEST ARTICLE
Cryptocurrencies have been revolutionary in their pursuit of merging decentralization with the finance sector. The industry has grown to provide many alternative options to the traditional financial products available, with most of them at a fraction of the cost. Cryptocurrencies have digitized the way we view, use and manage our funds, and it's only the beginning of the digital assets revolution.
What is cryptocurrency?
Cryptocurrency is the blanket term used to describe any digital asset that utilizes blockchain technology or distributed ledger technology to operate. The first cryptocurrency that came into existence was the Bitcoin network, created in 2009 by the mysterious Satoshi Nakamoto.
The cryptocurrency was designed to provide an alternative monetary system to the traditional banking sector, free from politics. Instead of a central authority, Bitcoin operates using a decentralized network of computers that work together to transact and verify any financial transactions using the Bitcoin protocol. For the first time ever people could manage their money without having to rely on a centralized institution.
Since Bitcoin's success, many other cryptocurrencies have emerged, some providing a revised solution to the digital cash system Bitcoin created, while others have brought innovation to the crypto space.
The Ethereum blockchain, as an example, provides the industry with a platform on which developers can create decentralized apps (dapps) merging the app concept with the decentralized nature of blockchain technology.
Cryptocurrency vs traditional currencies
Traditional currencies, also known as fiat currencies, are operated by government institutions while cryptocurrencies are maintained through a network of computers following a specific protocol. While a Federal Reserve typically sits behind a fiat currency, the key players in a cryptocurrency's existence typically involve:
- Core developers, responsible for updating a network's protocol
- Miners, responsible for validating and executing transactions
- Users, the people using the cryptocurrency
- Exchanges and trading platforms, facilitating the trade of these cryptocurrencies.
While governments have free control over printing new money, most cryptocurrencies are created with a hard cap. For instance, Bitcoin was designed with a maximum limit of 21 million coins, meaning that there will only ever be that number in existence. Not all cryptocurrencies have this hard cap though, Ethereum has an infinite supply due to the nature of the platform and the cryptocurrency.
Unlike fiat currencies, Bitcoin and many other cryptocurrencies were designed to be deflationary, with the necessary factors in place to ensure that the value of the currency increases over time (based on simple supply-demand economics).
Another pressing difference between cryptocurrencies and fiat currencies is that cryptocurrencies are still undergoing regulatory processes. While they are not illegal to trade (in most countries), they are not yet considered to be legal tenders (again, in most countries). Regulators around the world are working on a legal framework in which cryptocurrencies can operate in mainstream markets.
How do cryptocurrencies work?
Now that we've covered the basics on what is cryptocurrency, let's take a look at how these digital currencies actually function. First and foremost, through the use of blockchain technology. While not all cryptocurrencies use this technology, most do and we will use it as an example (as the concept is roughly the same).
Blockchain technology explained
Blockchain is best explained as a digital record-keeping system, or a distributed database. All transactions made on the network are stored in a transparent manner for anyone to see, with no way to edit or omit any of the information. All data is stored in blocks, which are added chronologically to a chain, hence the name.
A block will contain information relating to every cryptocurrency transaction, like timestamps of when it took place, the sending and receiving wallet addresses, transactional hash, and amounts. Depending on their size, blocks typically store data for a few hundred to a few thousand transactions. Blocks will then also hold a block hash, a unique identifying number associated with the block, and the hash of the previous block to prove its order.
When companies incorporate blockchain technology into their businesses they will typically use a private network where the information is only transparent to certain users. This is referred to as a "permissioned" blockchain, different from a "permissionless" blockchain used for Bitcoin and other cryptocurrencies.
Cryptocurrency transactions explained
While blockchain forms the backbone of a cryptocurrency network, miners facilitate the transactions. In a process called mining, cryptocurrency transactions are validated and executed, and through cryptocurrency mining new coins are minted. To make this easier to understand, we're going to use an example of Lucy sending Bitcoin to Jane.
From her Bitcoin wallet, Lucy will initiate a transaction to Jane, sending 1 BTC. After entering Jane's wallet address, she will confirm the network fees presented (these are paid directly to the miner for their time and effort), and execute the transaction.
The transaction will then enter a pool of transactions waiting to be executed called a mempool. Miners then compete to be the first to solve a computational puzzle, the winner of which will be rewarded with verifying and executing the next batch of transactions (cryptocurrency mining).
Confirming that each wallet address exists and each sender has the available funds, the miners will collect each of the network fees that the senders paid. The data from the confirmed transactions will then be added to a block and added to the blockchain right after the last published one. For adding a new block to the blockchain, the miner receives a block reward.
This block reward is based on the current rate, which is halved every 210,000 blocks (roughly every 4 years). This is how new Bitcoin enters circulation and the currency is able to maintain a deflationary status.
Jane will then receive a notification to say that she has received 1 BTC, and depending on her wallet will need to wait for 3 - 6 confirmations before being able to access the funds. Each confirmation is when a new block is added to the blockchain, which typically takes 10 minutes.
This process is typical of a proof of work network, used on networks like Bitcoin. This process is also the same whether you are buying crypto from crypto exchanges or sending to a friend.
The only time this differs is when using a cryptocurrency blockchain that utilizes a proof of stake consensus. In this case, instead of miners competing to solve the puzzle (requiring a lot of energy), validators will be selected by the network to conduct the verification process afterwhich this information will be verified and added to the relevant blockchain ledger.
The different types of cryptocurrencies
With tens of thousands of virtual currencies on the market, a number of subcategories have been created. While Bitcoin is a digital cash system providing a store of value and a medium of exchange, not all cryptocurrencies follow this structure.
Cryptocurrencies that are not Bitcoin are referred to as altcoins, (alternative coins), a term coined in the early days when new coins started emerging. Some altcoins are focused on providing heightened privacy, security, or speed while others are created for entertainment and leisure.
There are nine main types of cryptocurrencies, which we'll briefly highlight below:
- Utility, provide access to the platform service
- Payment, used to pay for goods and services within and outside of its network
- Exchange, native to cryptocurrency exchange platforms
- Security, where its usage and issuance are governed by financial regulations
- Stablecoins, digital currencies with prices pegged to fiat currencies
- DeFi tokens, digital currencies used on DeFi (decentralized finance) exchanges
- NFTs, non-fungible tokens representing unique identities that cannot be replicated
- Asset-backed tokens, where their underlying value is backed by a real-world asset
Another category that is gaining popularity around the world is Central Bank Digital Currencies, CBDCs. These digital currencies are operated and maintained by a central bank with the price pegged to the local currency.
What are the benefits of digital currency?
Cryptocurrencies are known for their fast and secure transactions, not limited by borders or government intervention. Below are several highlights that cryptocurrencies bring to the financial sector.
- Decentralized. Eliminating third parties and centralized authority, cryptocurrencies make the transfer of assets possible while reducing costs and time constraints.
- Security. Blockchain provides a transparent and immutable means of storing transactional data ensuring smooth and accountable operations.
- Deflationary. Most cryptocurrencies with a limited supply are designed to be deflationary in nature due to the decreasing supply mechanisms set in place. With basic supply-demand economics, a reduced supply and increased demand drive the price up.
- Reduced transaction fees. Cryptocurrencies provide a much cheaper alternative to sending fiat currencies across borders. With no need to exchange currencies and bypass several middlemen, cryptocurrencies are able to be sent on a peer-to-peer basis in a matter of minutes.
- Diversification. When it comes to investing, cryptocurrencies present a measure of diversification. Considering your risk tolerance and asset allocation, cryptocurrencies could be a part of your investment portfolio.
What are the risks associated with cryptocurrencies?
While there are plenty of benefits, as with any "new" asset class, there are risks to be considered too.
- Market volatility. Cryptocurrencies are prone to bouts of volatility with prices rising and falling dramatically in various frames of time.
- Market manipulation. Some cryptocurrencies might fall victim to a pump-and-dump scheme through no fault of the networks'. These are typically orchestrated by third parties.
- Theft. While blockchains can't typically be hacked, many cryptocurrency exchanges and wallets that don't utilize the necessary security measures can fall prey to hackers. To avoid this ensure that you always stick to a regulated platform with high-security measures.
How does one store cryptocurrency?
Cryptocurrency is stored in a digital wallet, similar to how one would store money at financial institutions only with cryptocurrency you are entirely in control of your funds. From the wallet you can make crypto transactions, store a wide range of cryptocurrency assets and hold your cryptocurrency investments long term.
Each cryptocurrency wallet is specifically designed to hold a certain type of cryptocurrency. For example, you cannot accept Bitcoin in an Ethereum wallet or send Bitcoin Cash to a Bitcoin wallet. Each wallet also comes with a set of public and private keys, the latter of which gives the holder access to the funds.
How to trade cryptocurrencies on cryptocurrency exchanges
Now that you understand what is cryptocurrency, let's cover how to enter the world of crypto assets. Entering the world of cryptocurrencies can be both exciting and rewarding. While we encourage every single person to conduct their own research prior to getting involved, once you're ready to start your journey into the cryptocurrency space, we're here for you.
Crypto exchanges
In order to buy any digital currency, traders will need to utilize cryptocurrency exchanges. These exchanges facilitate the buying and selling of crypto assets, and depending on the structure, often require users to offer some proof of identification before conducting any cryptocurrency transactions.
Decentralized vs centralized
The cryptocurrency market is made up of decentralized exchanges and centralized exchanges. The difference between the two is how they are operated, with centralized exchanges have a central authority. Typically, the centralized ones are more reliable and trustworthy as they require licenses which hold them accountable to certain standards within the financial sector. When looking to trade any digital currency, find an exchange that is regulated and licensed by a financial body.
The Tap app is a mobile app that allows users to buy, sell, trade, store and even earn crypto through a secure wallet infrastructure. Supporting a number of popular cryptocurrencies, users gain access to a wide range of markets. Fully regulated by the Gibraltar Financial Services Commission, the app uses top-of-the-range security technology to ensure that all data and funds are secured at all times.
Open an account
To engage in the cryptocurrency market all one needs to do is create an account. To open an account on Tap simply download the app from the App or Google Play store, enter the details required and complete the KYC process, an international requirement on all reputable digital currency platforms. Users will then gain access to a number of crypto and fiat wallets, with the ability to accumulate a wide range of cryptocurrencies.
From there, users can make cryptocurrency transactions, whether to friends also using the platform, external wallets or even external bank accounts for online payments, such as municipalities. The app offers a modern approach to banking services where funds can be used for real world payments.

As all things “metaverse” continue to dominate headlines, the virtual world has established itself as front and centre of mainstream media. Decentraland provides a virtual world where users can buy, sell and trade unique assets and engage in interactive apps and peer-to-peer communication alongside in-world payments. The world of Decentraland has seen impressive growth, and it’s about time you learnt about it.
At its core, Decentraland is a virtual reality platform that allows users to create, experience, and monetize in-house content and applications. Built on the Ethereum blockchain, Decentraland utilizes two main tokens on the platform, LAND and MANA.
LAND arenon-fungible (NFT) tokens that provide ownership rights to the digital real estate (land parcels) while MANA is the in-house currency that facilitates the sale of LAND and other goods and services available on the platform, like customising one's avatar, for instance. MANA also allows holders to vote on policy updates, subsidies for new developments, and land auctions.
Decentraland was designed to provide users access to ”new artistic medium, business opportunity, or source of entertainment.” The virtual space is made up of 90,601 individual land parcels, each measuring 16m x 16m (256 square meters), and assigned to particular co-ordinates in its “metaverse”. Each space is assigned to a LAND NFT which records the ownership.
LAND owners can then develop the land as they please, with several marked districts varying in size and theme. Holders can then lease out the land or provide paid experiences through the creation of animation and interactions experienced on their particular virtual real estate.
Who Created Decentraland?
Decentraland was created by the Decentraland Foundation, founded by Esteban Ordano and Ariel Meilich in 2015, and holds the intellectual property rights as well as maintaining the platform. Before launching, the foundation, which still holds 20% of the total MANA supply, created a decentralized autonomous organization (DAO) allowing the users to make governance decisions.
In 2017 the project underwent a successful ICO, raising the equivalent of $26 million at the time. These funds were used to drive future operations.
How Does Decentraland Work?
The core function of the Decentraland network is to track ownership of land parcels, while users engaging in the platform are required to hold MANA in order to participate.
Through a system of smart contracts each land parcel is tracked on the consensus layer, with each parcel’s own coordinates, owner, and a reference to the content within the parcel.
The content layer then holds the specifics for each parcel, including the all static audio and visuals, the placement and behavior of items, as well as P2P interactions such as gesturing, voice chat, and messaging. There is then a real-time layer that facilitates all the social interactions of the user avatars.
Decentraland also hosts a marketplace where users can create scenes and wearables and manage and exchange LAND tokens, priced in MANA.
What Is MANA?
MANA is the governance and in-house currency for the Decentraland ecosystem. With a total supply of of 2.19 billion MANA, roughly 600 million MANA have been burned in LAND transactions bringing the previous total supply down substantially.
MANA facilitates the platform’s aim of providing a customizable and shared virtual reality space that connects users around the world.
How Can I Buy MANA?
If you’d like to join the metaverse and become a part of the Decentraland virtual community, you can simply buy MANA directly from your Tap account. As part of a string of newly supported cryptocurrencies, MANA is now available for trade on the Tap app, allowing users to buy, sell and spend MANA as they please.

Decentralized finance, or "DeFi," refers to financial services that provide many of the same features as traditional banks - like earning interest on your money and borrowing from others - but without middlemen who take a fee or charge interest, paperwork, or privacy trade-offs. A chartered accountant and Blockchain do not have much in common, but they are starting to as DeFi and FinTech take over. I
nstead of relying on financial services like banks, users can utilize smart contracts on blockchain. Cryptocurrencies ensuring even more ease of use for DeFi users, providing the hottest speeds, fees, and transparency. Defi and digital currencies are growing in popularity thanks to the perks of Blockchain technology. Let us get more into the concept and how it caters to a larger audience.
The aim and use of DeFi
Decentralized finance is the future of financial services, and it's already here. The aim of DeFi is to provide a decentralized financial services platform that is open and accessible to anyone in the world, using tech like crypto to help advance the everyday life of anyone and any business willing to give decentralization a try.
In the past decade, we've seen a rise in peer-to-peer lending platforms such as Lending Club, Patreon, BTCJam, and an explosion of digital currencies such as Bitcoin and Ethereum.
All of these developments have taken us one step closer to the decentralized future of finance that we've been dreaming about, but there's still more work to be done.
What's wrong and how can DeFi fix it
Many institutions in the financial sector are slow and expensive when it comes to providing basic services like payments. Online lender contracts can charge interest rates as high as 30 percent, and the global remittance industry charges fees that can be as high as 12 percent.
These fees and delays mean some of the most vulnerable individuals of our society are paying the highest prices for financial services when they need them most. While the traditional financial system can be slow and expensive, it doesn't have to be this way. Decentralized finance (DeFi) is an emerging category of services where trust intermediaries such as banks are replaced with cryptographic code and smart contracts, which reduces costs for everyone involved - especially when it comes to international payments.
DeFi is a new category of services that are globally accessible and built on top of blockchain infrastructure, without any charge or barrier to entry. It's also much more secure than traditional financial systems because the technology used isn't connected to a central server that can be hacked. DeFi users smart contracts applications to ensure ease of use and instant transfers of information and funds.
Your money is always yours; it's just moving from one smart contract to another. No permission from an intermediary is required in order to use it. All you need to do is have a cryptocurrency wallet, computer or mobile device, and internet connection like everyone else using DeFi services today.
DeFi isn't coming, it's already here
When you ask yourself, "where is DeFi going?", the answer is simple: everywhere. DeFi can be used from every corner of the world, and it's already available today. Innovation at its finest.
DeFi services are not theoretical. They're already being used by real people today to make real asset payments, earn interest on their digital savings, and borrow money from both friends and strangers, all without ever going through a bank or traditional financial institution. Whether you are investing, a money maker, or an asset holder, the shift to DeFi is inevitable.
Blockchain technology provides the first-ever opportunity for these separate building blocks to come together in order for the entire financial system to work seamlessly without any intermediaries, so it will only get better with time. From an economic standpoint, DeFi offers better rates and all the perks of FinTech. Cryptocurrency assets like Ethereum have seen plenty of investment opportunities arise as DeFi and Blockchain merge.
DeFi pros and cons
In order to get a complete picture of what DeFi is, it's important to understand all the good and bad parts that we are facing now. So let's dive into the details.
DeFi pros:
- The interest rate on savings and money lending is relatively high, just as it would be without intermediaries.
- Financial services are more accessible than in traditional bank systems because there aren't any barriers to entry, like non-existent internet infrastructure or bank account fees.
- Transaction and disruption times are much faster because DeFi transactions can move directly from peer to peer without having to go through intermediaries.
DeFi Cons:
- Some transactions might not be as private due to the public records of smart contracts on a blockchain (keeping that in mind, transparency is always beneficial). This however increases security because fraud or reversal can't happen.
- Access to DeFi services can be limited if you live in a part of the globe where these services aren't supported or don't have high enough adoption rates, as compared to traditional banking systems in developed countries. Regulator issues may also occur.
- There isn't a built-in mechanism for handling consumer disputes between peers because the technology simply wasn't designed with this function in mind.
- It's difficult to understand what you're getting yourself into when joining a DeFi service, since it varies from one application to the next and is based on new technology. This doesn't have to be the case in the future.
As of now, it's still the early days for DeFi and there are some challenges to overcome before we can look at it as a real alternative. There's still a lot of work to be done, but it will all pay off in the end.

You've likely heard about this powerhouse cryptocurrency, but do you know what it really is? In this article, we're exploring what Ethereum is and what use case it provides to the blockchain industry. Spoiler alert: a big one. As the second biggest cryptocurrency and currently holding over 20% of the market share, now is an excellent time to learn about Ethereum.
What is Ethereum?
Ethereum is a blockchain platform that allows developers to create their own decentralised applications (dapps) and smart contracts. With the intention to build the blockchain industry, Ethereum provides a platform for anyone from any sector to incorporate blockchain into their business and harness the power of decentralised technology.
Smart contracts are digital agreements that automatically execute when the predetermined criteria have been met.
Using a decentralised network of computers to maintain and operate the network, much like Bitcoin, Ethereum is a computing platform. The network also allows for the digital transaction of value/money, as well as facilitating the creation of new cryptocurrencies.
What Is ETH?
ETH, also known as Ether, is the digital currency that fuels the Ethereum network. Ethereum refers to the platform as a whole. When someone refers to the Ethereum price, they are actually referring to the price of ETH.
How does Ethereum work?
The platform is currently transitioning from a Proof-of-Work consensus to a Proof-of-Stake model which will change the way that Ethereum works. While both will remain decentralised networks with ETH as the native currency, the way in which the network is operated will change significantly.
In the PoS model, the network will rely on validators (instead of miners) to confirm and execute transactions, with each validator needing to stake a certain amount of ETH in the network in order to participate. Staking involves locking ETH in the network, and acts as surety that the validators will act with best intentions.
Using blockchain technology, all transactions are stored in the transparent public ledger, with each block storing the data kept in chronological order.
What gives Ethereum its value?
Ethereum is currently the largest platform on which dapps and smart contracts can be created, and the most widely used. With strong leadership and an impressive community of developers behind the project, Ethereum has gained a reputation for being reliable, innovative and a positive force in the blockchain industry.
In terms of ETH, the cryptocurrency gains value through supply and demand. A small portion of ETH is also used to pay "gas fees" which allow any transactions on the network to take place.
How is Ethereum different from Bitcoin?
When comparing the first and second biggest cryptocurrencies one must first understand that the two networks provide two different functions. While they can both be used as a medium of exchange, facilitating BTC and ETH transactions around the world in minutes, their primary use cases differ substantially.
Bitcoin was designed to provide a digital payment system that is free from any centralised control. The network provides peer-to-peer payments as well as a strong store of value, as the Bitcoin price has proven over the last several years.
Ethereum on the other hand was created to provide a computing platform on which people could create new decentralised applications on top of blockchain technology. The platform's intentions are to build the blockchain industry, allowing anyone interested to take part.
What is Ethereum used for?
Ethereum is most prominently used for the creation of dapps and smart contracts, however, users can also transfer value through the platform (ETH acting as a digital currency). ETH has also proved to be a valuable store of value, with many investors buying the token anticipating returns over a certain time period.
Who founded Ethereum?
The idea of Ethereum was initially fleshed out in 2013 by a young crypto enthusiast, Vitalik Buterin in a blog post. He joined forces with several developers and entrepreneurs and started building the decentralised platform in late 2013.
According to one of the founders, the initial founders of the decentralised platform were Vitalik Buterin, Anthony Di Iorio, Charles Hoskinson, Mihai Alisie and Amir Chetrit in December 2013. With Joseph Lubin, Gavin Wood, and Jeffrey Wilcke joining in early 2014.
In 2014 a successful crowd sale was launched, selling 72 million ETH and raising around $18 million. The platform officially launched on 30 July 2015.
How do you buy Ethereum?
If you'd like to invest in Ethereum, you will need to purchase ETH through a trusted crypto exchange platform. The Tap app provides users with several convenient payment options as well as an Ethereum wallet in which users can securely store the cryptocurrency.
Since Bitcoin came into existence in 2009, the use of the term fiat currency has significantly increased. But what is a fiat currency? In this article, we take a look at the origins of the term and why it's called fiat currency, how it functions, some examples of fiat, and what threat crypto has posed to it. Let’s dive in.
What is fiat money?
Fiat money is money declared as legal tender by the government and acts as a nation's currency. The term "fiat" is a Latin word and loosely translates to "by decree" which is an authoritative order with the force of law. The government declares fiat money legal tender by decree.
Fiat money acts as a national currency and is printed by the government. Citizens can use it for payments of goods and services, facilitating trade in the area.
In 2020, all currency traded internationally was officially declared as fiat money. This means that the value of fiat money isn't linked to anything physical like gold or silver but rather to the faith and credit of that government. All fiat currencies are operated by a central authority, in most cases central banks, that carry out a nation's monetary policy and are responsible for controlling its money supply.
Until 1971, foreign currencies were fixed in value relative to the US dollar whose worth was based on an amount set by Congress expressed in terms of gold ounces. That year President Richard Nixon did away with that system completely in what was called "the Nixon shock."
Fiat currency vs fiat money
Fiat currency and fiat money essentially refer to the same thing. Both represent the government-issued currency used in a country or region. There are around 180 different types of fiat currencies in use globally. Examples of fiat include the United States dollar, Canadian dollar, Euro, and British pound sterling, or Japanese yen.
The value of one fiat currency in relation to another is referred to as the exchange rate.
Fiat money vs commodity money
Fiat money is essentially the opposite of commodity money. The major difference between the two stems from their intrinsic value. In general, a commodity currency has an intrinsic value that comes from what it is made of, a physical commodity such as gold or silver coins.
Fiat currency does not have any intrinsic value and only exists because a country's government or country's central bank says it can be exchanged for other goods with equal value.
How did fiat currencies come into existence?
All money is a certificate of debt. In the past, if someone needed to be paid back for something at a later date, they would receive an IOU that said how much was owed to them and when it could be collected.
Bartering system
For example, let's say a farmer traded 2kg of flour today for ten pumpkins come harvest time.
To keep track of this arrangement and to avoid forgetting or getting confused about what was owed, the person providing the flour would be given a piece of paper indicating that it could be exchanged for pumpkins after harvest. This piece of paper effectively becomes worth ten pumpkins and could be used to trade for milk, bread, or any other goods.
The bartering system only allowed trade to happen when each person had what the other one desired. To make it more efficient, people started using something that everyone wanted as a basis for trading, a physical commodity. For a long time, rocks that shine (gold) served that purpose.
Gold to coins
However, weighing gold for each transaction was complicated, so governments started to create identical gold coins made from a specific amount of gold. They put raised lines around the edge of every coin as proof that no one shaved off any bits of gold, making trade easier since everyone knew how much each currency was worth.
Introduction of banks
However, gold is heavy to carry and became dangerous to keep on oneself at all times, so people started storing their gold in bank vaults. Bankers would provide a certificate as proof that each person owned a certain amount of gold, which could later be redeemed at the central banks for gold. This shifted the legal tender from gold to a piece of paper.
Gold to paper money
As the government was typically the largest holder of gold, it began printing its own paper currency that people could use to trade for gold at the national treasury, representing the origins of the gold standard. However, people stopped going to redeem the paper for gold and instead just used the paper itself.
Supply/demand logistics
At this stage, a currency's value was still tied to the value of gold, which had some problems in itself. Firstly, if a new source of gold emerged or another country suddenly released a significant amount of gold, the currency's value would drop. Secondly, anyone could manipulate the price of gold thereby throwing the currency's value.
Fiat money emerges
Hence, the gold standard was dropped in the 1930s. Instead, the currency became worth the amount printed on the piece of paper instead of the gold it represented. IOUs once again became the official source of money and held value "by decree" instead of based on an underlying asset.
Is fiat money still relevant today?
Since the advent of cryptocurrencies (digital currencies not managed by a central authority or government), the way we think about money has changed significantly. While mainstream adoption of these digital currencies continues to grow (several countries have declared Bitcoin as a legal tender) the use of fiat money isn't going anywhere.
Fiat currencies still hold a significant place in the global economy and will continue to do so for a long, long time. And while some grow skeptical of governments' power to mint new fiat money or the central banking system in general, it's unlikely that fiat currencies are going anywhere.
CBDCs
One new development that is gaining popularity is the CBDC, merging the worlds of fiat currency with digital currencies. The Central Bank Digital Currency is maintained and operated by central banks, uses blockchain technology to operate, is pegged to the value of the local fiat currency, and works in parallel to the national currency. Eradicating price volatility, the CBDC uses a more secure means of distributing and facilitating the movement of fiat currency.
While cryptocurrencies are unlikely to replace fiat currencies anytime soon, it's worth noting how significantly the concept of money has changed over the last century and considering how things could change in the future for fiat currency as we know it.

What started off as a joke has become an international phenomenon with a market cap that ranks it among the top 10 cryptocurrencies (not to mention price gains). As we explore what Dogecoin is, let's take a look at where the digital cash network came from, why the cryptocurrency became such a sensation and how it compares to Bitcoin.
Leading the way in the meme-based movement, Dogecoin has become the most unlikely of leaders in its field as it trades at a very attractive price. Everyone from investors to run-of-the-mill Internet users has followed the hype and invested in this meme-inspired altcoin.
Did you know that Dogecoin has more DOGE in circulation than Ethereum and Litecoin combined? Let's dive in to understand the true value behind this Internet meme-inspired cryptocurrency
Who created Dogecoin?
Dogecoin was created as a joke cryptocurrency in 2013 and is based on a Shiba Inu dog meme circulating at the time. Two developers, Billy Marcus and Jackson Palmer got together to create the cryptocurrency to poke fun at Bitcoin, which turned out to be a lot more than that almost a decade later.
What is Dogecoin?
Dogecoin is a peer to peer payment system with its native cryptocurrency, DOGE, acting as the medium of exchange. The cryptocurrency was created in December 2013 through a hard fork off of the Litecoin network. The cryptocurrency has no limit on the maximum amount of coins and currently has over 131 billion DOGE in circulation.
While a popular option as a digital cash payment method, the cryptocurrency is most commonly used as a tipping system to reward quality content on social media platforms like Twitter and Reddit. Working in a similar way as cash would in a financial transaction.
What's triggered Dogecoin's surge?
The self-proclaimed "Dogefather" and Tesla CEO Elon Musk has contributed to Dogecoin's recent success with his tweets about the cryptocurrency making news headlines around the planet. His tweets have had a significant effect on the cryptocurrency's price as published on the CoinMarketCap website.
With a similar mining style to Litecoin, Dogecoin is a popular option when it comes to trading cryptocurrencies.
How does Dogecoin work?
Using blockchain technology, Dogecoin facilitates digital transactions in a transparent and mutable way. Hard forked off of the Litecoin network, Dogecoin uses the same Scrypt technology in the Proof-of-Work protocol. Unlike Litecoin, however, the cryptocurrency can execute transactions in 1 minute.
Users simply need to create a wallet in order to store DOGE, from where they can either send and receive the cryptocurrency or simply store it. DOGE works similarly to other cryptocurrencies in this regard.
In the last year, investors have seen high gains as the celebrity-endorsed hype surrounding the cryptocurrency increased its value. As interest grew in the Shiba-meme token, so too did its market cap, pushing Litecoin out of the top 10 biggest cryptocurrencies and edging closer to Ethereum (currently in second place).
The Dogecoin foundation
In 2014 members of the Dogecoin team created a not-for-profit foundation to oversee project development and direction. This dissipated over the years and was recently relaunched in 2021 with several key new members and an inflated market capitalisation.
While co-founder Billy Markus and Dogecoin's core developer Max Keller remain on the board, two new additions have been made with the likes of Ethereum founder Vitalik Buterin as well as Jared Birchall, the manager of Elon Musk's family office.
The team meets on a monthly basis to discuss issues relating to the virtual currency, with each member taking responsibility for various aspects. Markus is responsible for overseeing the community and memes while Keller will function as the cryptocurrency technical advisor.
Buterin will serve as the blockchain and crypto advisor and Birchall as the financial and legal advisor (representing Elon Musk).
Dogecoin's following
From its initial launch, Dogecoin has had a spirited and loyal following. In its early days, the community raised funds for high profile events, like sponsoring a NASCAR driver and sending the Jamaican bobsleigh team to the 2014 Olympics.
To date, a number of high profile celebrities have put their name behind the coin, most notably Elon Musk and billionaire Mark Cuban. Musk was responsible for several waves in the crypto market in 2021, causing substantial boosts and dips in the capitalisation of the market. Most notably in May, after a tweet from Musk stating only "How much is that Doge in the window?" The DOGE price increased by 11% in mere hours.
While Dogecoin was not created to be a store of value, the Dogecoin price increases certainly brought about tons of media attention and healthy returns for investors.
Dallas Mavericks owner Mark Cuban is also a huge fan, celebrating the cryptocurrency for being "the one" when it comes to a digital medium of exchange. In 2021, the NBA team started accepting Dogecoin as a payment option for merchandise and ticket sales, incorporating blockchain into the main league.
What is the difference between Dogecoin and Bitcoin?
While both cryptocurrencies are designed to provide a medium of exchange, they differ in a number of ways. For starters, they both use the same Proof-of-Work mining concept which is based on miners solving complex mathematical problems in order to mine new blocks and control the supply.
Different from each other, the Dogecoin network can process transactions 10x faster than Bitcoin (1 minute vs 10 minutes for BTC). They also have varying inflationary statuses, with Bitcoin being deflationary in nature due to its 21 million coin cap while Dogecoin is highly inflationary as it has an unlimited supply.
While Bitcoin can be held as a store of value, Dogecoin is less supported in this area due to its lack of maximum supply and the fact that millions of DOGE are entering circulation each day. DOGE however, is better suited to being a medium of exchange.
While Bitcoin has a strong following around the world, there is a significant Twitter and Reddit community punting the coin and encouraging traders to buy the cryptocurrency. From internet meme to international top 10 traded cryptocurrency, Dogecoin has an impressive history when it comes to market value.
How do I buy Dogecoin?
In just nine months the cryptocurrency has become a legend of sorts in the crypto community (including Reddit), moved into the top 10 cryptocurrencies based on market cap, and grown 5,000% in value.
Should I immediately pour my life savings into it? Probably not. But if you're looking to add the cryptocurrency to your cryptocurrency investment portfolio, look no further than the Tap Global platform. DOGE is one of the latest cryptocurrencies to be onboarded on the mobile app.
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