Want to launch your own branded card program? We break down the what and how—unlock new revenue, boost loyalty, and stay ahead in the digital payment game.
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Ever wondered how companies launch those shiny credit cards with their logos on them? Let's dive into the world of card programs and break down everything you need to know to launch one successfully.
What's a card program, anyway?
Think of a card program as your business's very own payment ecosystem. It's like having your own mini-bank, but without the vault, technical infrastructure and security guards. Companies use card programs to offer payment solutions to their customers or employees, whether a store credit card, a corporate expense card, or even a digital wallet.
As you’ve probably figured, the financial world is quickly moving away from cash, and card payments are becoming the norm. In fact, they're now as essential to business as having a product, website or social media presence.
Why should your business launch a card program?
Launching a card program isn't just about joining the cool kids' club – it's about creating real business value and heightened exposure. Here's what you can achieve:
Keep your customers coming back
Remember those loyalty cards from your favourite coffee shop? Card programs take that concept to the next level. When customers have your card in their wallet, they're more likely to choose your business over competitors. Plus, every time they pull out that card, they (and everyone else around) see your brand.
Show me the money!
Card programs open up exciting new revenue streams. You can earn from:
- Interest charges (if applicable)
- Transaction fees from merchants
- Annual membership fees
- Premium features and services
- Insights and information on spending habits
Know your customers better
Want to know what your customers really want? Their spending patterns tell the story. Card programs give you valuable insights into customer behaviour, helping you make smarter business decisions.
Understanding the card program ecosystem
Let's break down the key players in this game:
The dream team
Picture a football team where everyone has a crucial role:
- Card networks (like Visa and Mastercard) are the referees, setting the rules
- Card issuers (like Tap) are the coaches, making sure everything runs smoothly
- Processors (overseen by Tap) are the players, handling all the transactions on the field
Open vs. closed loop: what's the difference?
Open-loop and closed-loop cards differ in where they can be used and who processes the transactions. Let’s break this down:
Open-loop cards:
These cards are branded with major payment networks like Visa, Mastercard, or American Express, and are accepted almost anywhere the network is supported, both domestically and internationally.
Examples: Traditional debit or credit cards, prepaid cards branded by major networks.
Pros: Wide acceptance and flexibility.
Cons: May come with fees for international use or transactions.
Closed-loop cards:
Cards issued by a specific retailer or service provider for exclusive use within their ecosystem. These cards are limited to the issuing brand or select partners.
Examples: Store gift cards (like Starbucks or Amazon), fuel cards for specific gas stations.
Pros: Often come with brand-specific rewards or discounts.
Cons: Limited to specific merchants; less flexibility.
Challenges that may arise
Let's be honest – launching a card program isn't all smooth sailing. Here are the hurdles you'll need to jump:
The regulatory maze
Remember trying to read those terms and conditions? Well, card program regulations are even more complex. You'll need to navigate through compliance requirements that would make your head spin.
Security
Fraud is like that uninvited guest at a party – it shows up when you least expect it. You'll need robust security measures to protect your program and your customers.
We’ve designed our card program to handle these niggles, so that you can bypass the challenges and reap the rewards. With a carefully curated experience, we take care of the setup, programming and hardware so that you can focus on the benefits and users.
Closing thoughts
Launching a card program is like building a house – it takes careful planning, the right tools, and expert help. But when done right, it can become a powerful engine for business growth.
Contact us to get started on building a card program tailored to your company. After all, the future of payments is digital, and there's never been a better time to get started.
NEWS AND UPDATES

Explore why Bitcoin and the crypto market are worth $2.1 trillion and why skepticism still lingers among Americans in this deep dive.
Decoding the disconnect: America's cautious approach to crypto
Bitcoin and the broader crypto market have soared to a staggering $2.1 trillion in value, but why does skepticism still linger among so many Americans?
Despite increasing adoption, digital currencies remain shrouded in doubt, revealing a significant trust gap that continues to challenge the industry. As cryptocurrencies become more woven into everyday financial transactions, closing this trust deficit is essential for ensuring sustained growth and mainstream acceptance.
In this article, we'll dive into the key reasons behind this persistent mistrust, uncover the expanding real-world uses of digital assets, and explore how education and technological advancements can help bridge the confidence gap. Keep in mind, the data presented draws from multiple studies, so some figures and age groupings may vary slightly.
A Look at the Current State of Crypto Trust
To truly understand cryptocurrency adoption and the accompanying trust issues, it’s essential to examine the latest statistics and demographic data. This section breaks down public sentiment toward crypto and provides a snapshot of its user base.
General Public Sentiment
Percentage of Americans Who Own Cryptocurrency
Cryptocurrency adoption has seen slow but steady growth over the years. According to surveys conducted by Pew Research Center in 2021 and 2023, 17% of Americans have invested in, traded, or used cryptocurrency, up slightly from 16% in 2021.
While estimates vary, Security.org places this figure higher, estimating that roughly 40% of the U.S. population - around 93 million adults - own some form of cryptocurrency.
Both studies agree that younger generations are driving much of this growth, with 30% of Americans aged 18-29 reporting they have experience with crypto.
Trust Levels in Cryptocurrency
Despite rising adoption rates, trust in cryptocurrency remains a significant hurdle. Pew Research Center found that 75% of Americans have little or no confidence that cryptocurrency exchanges can safeguard their funds. Similarly, a recent report by Morning Consult shows that 7 in 10 consumers familiar with crypto express low or no trust in it.
This contrasts the 31% who have some or high trust, or the 24% in the Pew study who are “somewhat” to “extremely” confident in cryptocurrencies.
Demographics of Crypto Adopters
- Age Groups
Cryptocurrency adoption trends reveal a distinct generational divide. According to the 2023 Morning Consult survey, Gen Z adults (ages 18-25) lead in crypto ownership at 36%, closely followed by Millennials at 30%.
These younger groups are also more inclined toward future investments, with 39% of Gen Z and 45% of Millennials planning to invest in crypto in the coming years. Over half of both generations view cryptocurrency and blockchain as the future, while a notable percentage (27% of Gen Z and 21% of Millennials) considered opening an account with a crypto exchange in the past year.
When compared to other asset classes, data from Bankrate’s 2021 survey reveals that younger Millennials (ages 25-31) favor real estate and stock market investments, while Baby Boomers have the least interest in cryptocurrency. Older Millennials (32-40) lean toward cash investments, with cryptocurrency’s appeal steadily declining with age.
Interestingly, the report also highlights gender differences, showing that 80% of women familiar with crypto express low confidence, compared to 71% of men, indicating a broader trust gap among female users.
- Income Levels
Contrary to common assumptions, cryptocurrency adoption is not confined to high-income individuals. The same Pew Research Center survey revealed that crypto ownership is relatively evenly spread across income brackets:
- 13% of those earning less than $56,600 annually own crypto.
- 19% of those earning between $56,600 and $169,800 own crypto.
- 22% of those earning over $169,800 own crypto.
This data suggests that while higher earners may be more inclined to own cryptocurrency, the appeal of digital assets spans various income levels.
- Educational Background
Education also plays a role in crypto adoption. A 2022 report by Triple-A found that the majority of crypto owners are “highly educated”:
- 24% of crypto owners have graduated from middle or high school.
- 10% have some vocational or college education.
- 39% are college graduates.
- 27% hold postgraduate degrees.
This shows that while those with some college education or a degree are more likely to own crypto, it is not exclusively a pursuit of the highly educated.
This demographic data paints a picture of cryptocurrency adopters as predominantly younger, spread across a range of income levels, and with diverse educational backgrounds. However, the trust gap between crypto and traditional financial systems remains a significant barrier to wider acceptance of digital assets.
Key Trust Barriers
To bridge the gap between cryptocurrency adoption and trust, it’s crucial to understand the major concerns fueling skepticism. This section explores these concerns and contrasts them with similar risks in traditional financial systems.
The Primary Concerns of Skeptics
Volatility
One of the most significant barriers to cryptocurrency adoption is its notorious volatility, particularly for investors seeking stable, long-term assets. Bitcoin, the most well-known cryptocurrency, symbolizes this risk.
In 2022, Bitcoin’s volatility was stark. Its 30-day volatility reached 64.02% in June, driven by broader economic uncertainty and market downturns, compared to the S&P 500’s much lower volatility of 4.71% during the same period.
Over the course of the year, Bitcoin’s price swung from a peak of $47,835 to a low of $18,490, marking a substantial 61% decline from its highest point in 2022. Factors such as rising interest rates, geopolitical tensions, and major crypto market disruptions, like the TerraUSD collapse and Celsius’ liquidity crisis, played a pivotal role.
This extreme volatility reinforces the perception of cryptocurrencies as high-risk investments.
However, traditional stock markets, while typically more stable than crypto, can also experience sharp fluctuations, especially in times of economic stress. For instance, the CBOE Volatility Index (VIX), which measures expected near-term volatility in the U.S. stock market, dropped by 23% to 28.71 on June 30, 2022, far below the 82.69 peak recorded during the early COVID-19 market turbulence in March 2020. This shows that even stock markets, generally seen as safer, can experience moments of intense volatility, particularly during global crises.
Additionally, when compared to the "Magnificent Seven" (a group of top-performing and influential stocks) Bitcoin’s volatility doesn't stand out as unusual. In fact, over the past two years, Bitcoin has shown less volatility than Netflix (NFLX) stock.
On a 90-day timeframe, NFLX had an average realized volatility of 53%, while Bitcoin’s was slightly lower at 46%. The reality is that among all S&P 500 companies, Bitcoin has demonstrated lower annualized historical volatility than 33 of the 503 constituents.
In October 2023, Bitcoin was actually less volatile than 92 stocks in the S&P 500, based on 90-day realized historical volatility figures, including some large-cap and mega-cap companies.
Security
Security concerns are another major hurdle in building trust with cryptocurrencies. Cryptocurrency exchanges and wallets have been targeted by numerous high-profile hacks and frauds, raising doubts about the safety of digital assets. It comes as no surprise that a study from Morning Consult found that 67% of Americans believe having a secure and trustworthy platform is essential to entering the crypto market.
While security threats in the crypto space are well-documented, traditional banking systems are not immune to fraud either. Federal Trade Commission data reveals that consumer fraud losses in the traditional financial sector hit a record high of $10 billion in 2023, marking a 14% increase from the previous year.
Although traditional banks have more safeguards in place to protect consumers, they remain vulnerable to attacks, showing that security is a universal challenge across both crypto and traditional finance.
Prevention remains key, which in this case equates to using only reliable platforms or hardwallets.
Regulatory Uncertainty
Regulatory ambiguity continues to be a critical barrier for both cryptocurrency investors and businesses. The evolving landscape creates uncertainty about the future of digital assets.
Currently, cryptocurrency is legal in 119 countries and four British Overseas Territories, covering more than half of the world’s nations. Notably, 64.7% of these countries are emerging and developing economies, primarily in Asia and Africa.
However, only 62 of these 119 countries (52.1%) have comprehensive regulations in place. This represents significant growth from 2018, when only 33 jurisdictions had formal regulations, showing a 53.2% increase, but still falls short in creating a sense of “unified safety”.
In the United States, regulatory views remain fragmented. Various agencies, such as the Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC), have conflicting perspectives on how to classify and regulate cryptocurrencies. Since 2019, the SEC has filed over 116 crypto-related lawsuits, adding to the regulatory uncertainty faced by the industry.
The Growing Integration Of Digital Assets In Daily Life
As we progress further into the digital age, cryptocurrencies and digital assets are increasingly becoming part of our everyday financial transactions. This shift is driven by two key developments: the rise of crypto payment options and the growing adoption of Central Bank Digital Currencies (CBDCs).
According to a MatrixPort report, global cryptocurrency adoption has now reached 7.51% of the population, underscoring the expanding influence of digital currencies worldwide. By 2025, this rate is expected to surpass 8%, signaling a potential shift from niche usage to mainstream acceptance.
The list of major retailers embracing cryptocurrency as a payment method continues to grow. Some notable companies now accepting crypto include:
- Microsoft: Accepts Bitcoin for Xbox store credits.
- AT&T: The first major U.S. mobile carrier to accept crypto payments.
- Whole Foods: Accepts Bitcoin via the Spedn app.
- Overstock: One of the first major retailers to accept Bitcoin.
- Starbucks: Allows customers to load their Starbucks cards with Bitcoin through the Bakkt app.
A 2022 Deloitte survey revealed that nearly 75% of retailers plan to accept either cryptocurrency or stablecoin payments within the next two years. This trend highlights the growing mainstream acceptance of digital assets as a legitimate payment method.
Crypto-backed debit cards are further bridging the gap between digital assets and everyday transactions. These cards enable users to spend their cryptocurrency at any merchant that accepts traditional debit cards.
According to Factual Market Research, the global crypto card market is projected to reach $9.5 billion by 2030, with a compound annual growth rate (CAGR) of approximately 31.6% from 2021 to 2030. This growth reflects the increasing popularity of crypto-backed debit cards as a way for consumers to integrate their digital assets into daily spending.
The Rise of Central Bank Digital Currencies (CBDCs)
Central Bank Digital Currencies (CBDCs) represent digital versions of a country’s fiat currency, issued and regulated by the national monetary authority. In 2024, the global progress of CBDCs has seen a significant uptick, with marked advances in both research and adoption. As of this year:
- 11 countries have fully launched CBDCs, including the Bahamas, Nigeria, Jamaica, and China.
- 44 countries are conducting pilot programs, up from 36, reflecting growing interest in testing the functionality and stability of digital currencies.
- 66 nations are at advanced stages of CBDC development, contributing to a global landscape where 134 countries (accounting for 98% of the world’s economy) are engaged in CBDC projects.
In the United States, the Federal Reserve is exploring the feasibility of a CBDC through Project Hamilton, a collaborative research initiative with MIT. This exploration aligns with broader goals to reduce reliance on cash, enhance financial inclusion, and improve control over national monetary systems amid the rise of digital payments and cryptocurrencies.
The introduction of CBDCs could significantly reshape daily financial transactions in several ways:
- Increased financial inclusion: CBDCs could offer digital payment access to the 1.4 billion adults who remain unbanked, according to World Bank estimates.
- Faster and cheaper transactions: CBDCs could streamline both domestic and cross-border payments, reducing costs and settlement times.
- Enhanced monetary policy: Central banks would gain more direct control over money supply and circulation.
- Improved traceability: CBDCs could help combat financial crimes and reduce tax evasion by providing greater transaction transparency.
However, challenges persist, including concerns about privacy, cybersecurity risks, and the potential disruption of existing banking systems.
As digital assets continue to integrate into everyday life, they hold the potential to transform how we think about and use money. Despite these challenges, trends in both private cryptocurrency adoption and CBDC development point to a future where digital assets play a central role in our financial systems.
Building Trust Through Technology and Education
According to the 2023 Web3 UI/UX Report, nearly 48% of users cite security concerns and asset protection as the primary barriers to crypto adoption. Other challenges include high transaction fees and the steep learning curve needed to fully grasp both the technology and its benefits.
Despite these obstacles, the blockchain sector has made significant strides as it matures, particularly in enhancing security. Hack-related losses in the crypto market dropped from $3.7 billion in 2022 to $1.8 billion in 2023, underscoring the progress in safeguarding digital assets.
The increased adoption of offline hardware wallets and multi-signature wallets, both of which add critical layers of security, reflects this momentum. Advances in smart contract auditing tools and stronger compliance standards are also minimizing risks, creating a safer environment for both users and institutions.
These improvements highlight the industry’s commitment to establishing a more secure foundation for digital transactions and bolstering confidence in blockchain as a reliable financial technology.
In another positive development, in May 2023, the European Council approved the first comprehensive legal framework for the cryptocurrency industry. This legislation sets a new standard for regulatory transparency and oversight, further reinforcing trust.
Financial Literacy Initiatives
The rise of crypto education in the U.S. is playing a pivotal role in increasing public understanding and encouraging adoption. Programs such as Coinbase Earn aim to simplify the onboarding process for new users, directly addressing the complexity and security concerns that often deter people from engaging with crypto.
According to recent data, 43% of respondents feel that insufficient knowledge is a key reason they avoid the sector, highlighting the ongoing need for crypto-related learning.
Additionally, Chainalysis' 2024 Global Crypto Adoption Index noted a significant increase in crypto interest following the launch of spot Bitcoin ETFs in the U.S. earlier in the year. This development enabled investors to trade ETF shares tied to Bitcoin directly on stock exchanges, making it easier to enter the market without needing extensive technical expertise - thus driving a surge in adoption.
These advancements in security and education are gradually fostering greater trust in the cryptocurrency ecosystem. As the sector continues to evolve, these efforts may pave the way for broader adoption and deeper integration of digital assets into daily financial life.
The Future of Digital Asset Adoption
As digital assets continue to evolve and capture mainstream attention, their potential to transform the financial landscape is becoming increasingly evident. From late 2023 through early 2024, global crypto transaction volumes surged, surpassing the peaks of the 2021 bull market (as illustrated below).
Interestingly, much of this growth in adoption was driven by lower-middle income countries, highlighting the global reach of digital assets.
Below, we explore projections for cryptocurrency usage and its potential impact on traditional banking and finance.
Projections for Crypto Usage in the Next 5-10 Years
Several studies and reports offer insights into the expected growth of cryptocurrency over the next decade:
Global Adoption
The global cryptocurrency market revenue is projected to reach approximately $56.7 billion in 2024, with the United States leading the charge, expected to generate around $9.8 billion in revenue. Statista predicts the number of global crypto users will hit 861 million by 2025, marking a significant shift toward mainstream use.
Institutional Adoption
The 2023 Institutional Investor Digital Assets Study found that 65% of the 1,042 institutional investors surveyed plan to buy or invest in digital assets in the future.
As of 2024, digital currency usage among U.S. organisations is expanding, particularly in sectors such as finance, retail, and technology. Hundreds of financial services and fintech firms are now involved in digital assets, whether in payment processing, investments, or blockchain-based applications. This includes major companies utilising cryptocurrencies as stored value and exploring stablecoin use cases to enhance transaction efficiency.
Notably, major U.S. companies are increasingly engaging with blockchain and digital assets, as regulatory clarity improves and security concerns are addressed.
Retail Adoption
At present, about 85% of major retailers generating over $1 billion in annual online sales accept cryptocurrency payments. In contrast, 23% of mid-sized retailers, with online sales between $250 million and $1 billion, currently accept crypto payments. This growing trend points to an expanding role for digital assets in retail, especially among large-scale businesses.
Potential Impact on Traditional Banking and Finance
The rise of digital asset utilisation is poised to reshape traditional banking systems in multiple areas. For starters, the growth of blockchain technology and digitised financial services is driving the decentralised finance (DeFi) market, which is projected to reach $450 billion by 2030, with a compound annual growth rate (CAGR) of 46%.
In Q3 2024 alone, trading on decentralised exchanges surpassed $100 billion, marking the third consecutive month of growth in trading volume. This trend underscores the increasing interest and activity in the decentralised finance space.
As Central Bank Digital Currencies (CBDCs) are likely to be adopted by 80% of central banks by 2030, the role of commercial banks in money distribution could diminish significantly. Meanwhile, blockchain technology and stablecoins are expected to revolutionise cross-border B2B payments, with 20% of these transactions powered by blockchain by 2025. Stablecoin payment volumes are projected to hit $620 billion by 2026.
Furthermore, the investment landscape is set to evolve as asset tokenisation scales, potentially reaching a value of $16 trillion, making crypto a standard component in investment portfolios.
With regulatory clarity expected to improve - more than half of financial institutions anticipate clearer rules within the next three years - crypto integration is likely to become more widespread. These developments emphasise the transformative potential of digital assets across payments, investments, and financial structures globally.
Bridging the trust gap in crypto adoption
The cryptocurrency landscape is experiencing a surge in institutional interest, which could be a pivotal moment for integrating digital assets into traditional finance. Financial giants like BlackRock are at the forefront of this movement, signaling a shift in mainstream perception and adoption of cryptocurrencies.
Historically, the introduction of new investment vehicles around Bitcoin has spurred market growth. As Markus Thielen, founder of 10x Research, highlights, the launch of spot ETFs could bring about a new wave of institutional involvement, potentially driving the next phase of market expansion.
This growing institutional momentum, combined with evolving regulatory frameworks, is reshaping the crypto ecosystem. However, a key question remains: Will these developments be enough to close the trust gap and push cryptocurrencies into mainstream adoption?
As we stand at this crossroads, the future of digital assets hangs in the balance. The coming years will be critical in determining whether cryptocurrencies can overcome persistent skepticism and fully integrate into the global financial system, or if they will remain a niche, yet impactful, financial instrument.

Millennials and Gen Z are revolutionizing the financial landscape, leveraging cryptocurrencies to challenge traditional systems and redefine money itself. Curious about how this shift affects your financial future? Let's uncover the powerful changes they’re driving!
The financial world is undergoing a significant transformation, largely driven by Millennials and Gen Z. These digital-native generations are embracing cryptocurrencies at an unprecedented rate, challenging traditional financial systems and catalysing a shift toward new forms of digital finance, redefining how we perceive and interact with money.
This movement is not just a fleeting trend but a fundamental change that is redefining how we perceive and interact with money.
Digital Natives Leading the Way
Growing up in the digital age, Millennials (born 1981-1996) and Gen Z (born 1997-2012) are inherently comfortable with technology. This familiarity extends to their financial behaviours, with a noticeable inclination toward adopting innovative solutions like cryptocurrencies and blockchain technology.
According to the Grayscale Investments and Harris Poll Report which studied Americans, 44% agree that “crypto and blockchain technology are the future of finance.” Looking more closely at the demographics, Millenials and Gen Z’s expressed the highest levels of enthusiasm, underscoring the pivotal role younger generations play in driving cryptocurrency adoption.
Desire for Financial Empowerment and Inclusion
Economic challenges such as the 2008 financial crisis and the impacts of the COVID-19 pandemic have shaped these generations' perspectives on traditional finance. There's a growing scepticism toward conventional financial institutions and a desire for greater control over personal finances.
The Grayscale-Harris Poll found that 23% of those surveyed believe that cryptocurrencies are a long-term investment, up from 19% the previous year. The report also found that 41% of participants are currently paying more attention to Bitcoin and other crypto assets because of geopolitical tensions, inflation, and a weakening US dollar (up from 34%).
This sentiment fuels engagement with cryptocurrencies as viable investment assets and tools for financial empowerment.
Influence on Market Dynamics
The collective financial influence of Millennials and Gen Z is significant. Their active participation in cryptocurrency markets contributes to increased liquidity and shapes market trends. Social media platforms like Reddit, Twitter, and TikTok have become pivotal in disseminating information and investment strategies among these generations.
The rise of cryptocurrencies like Dogecoin and Shiba Inu demonstrates how younger investors leverage online communities to impact financial markets2. This phenomenon shows their ability to mobilise and drive market movements, challenging traditional investment paradigms.
Embracing Innovation and Technological Advancement
Cryptocurrencies represent more than just investment opportunities; they embody technological innovation that resonates with Millennials and Gen Z. Blockchain technology and digital assets are areas where these generations are not only users but also contributors.
A 2021 survey by Pew Research Center indicated that 31% of Americans aged 18-29 have invested in, traded, or used cryptocurrency, compared to just 8% of those aged 50-64. This significant disparity highlights the generational embrace of digital assets and the technologies underpinning them.
Impact on Traditional Financial Institutions
The shift toward cryptocurrencies is prompting traditional financial institutions to adapt. Banks, investment firms, and payment platforms are increasingly integrating crypto services to meet the evolving demands of younger clients.
Companies like PayPal and Square have expanded their cryptocurrency offerings, allowing users to buy, hold, and sell cryptocurrencies directly from their platforms. These developments signify the financial industry's recognition of the growing importance of cryptocurrencies.
Challenges and Considerations
While enthusiasm is high, challenges such as regulatory uncertainties, security concerns, and market volatility remain. However, Millennials and Gen Z appear willing to navigate these risks, drawn by the potential rewards and alignment with their values of innovation and financial autonomy.
In summary
Millennials and Gen Z are redefining the financial landscape, with their embrace of cryptocurrencies serving as a catalyst for broader change. This isn't just about alternative investments; it's a shift in how younger generations view financial systems and their place within them. Their drive for autonomy, transparency, and technological integration is pushing traditional institutions to innovate rapidly.
This generational influence extends beyond personal finance, potentially reshaping global economic structures. For industry players, from established banks to fintech startups, adapting to these changing preferences isn't just advantageous—it's essential for long-term viability.
As cryptocurrencies and blockchain technology mature, we're likely to see further transformations in how society interacts with money. Those who can navigate this evolving landscape, balancing innovation with stability, will be well-positioned for the future of finance. It's a complex shift, but one that offers exciting possibilities for a more inclusive and technologically advanced financial ecosystem. The financial world is changing, and it's the young guns who are calling the shots.

2022 was a rollercoaster for crypto investors. Explore the reasons behind the crashes of Terra and Celsius and what the future holds.
There is seldom a dull moment in the cryptosphere. In a matter of weeks, crypto winters can turn into bull runs, high-profile celebrities can send the price of a cryptocurrency to an all-time high and big networks can go from hero to bankruptcy. While we await the next bull run, let’s dissect some of the bigger moments of this year so far.
In a matter of weeks, we saw two major cryptocurrencies drop significantly in value and later declare themselves bankrupt. Not only did these companies lose millions, but millions of investors lost immense amounts of money.
As some media sources use these stories as an opportunity to spread FUD (fear, uncertainty and doubt) about the crypto industry, in this article we’ll look at what affected these particular networks. This is not the “norm” when it comes to investing in digital assets, these are cases of not doing enough thorough research.
The Downfall of Terra
Terra is a blockchain platform that offered several cryptocurrencies (mostly stablecoins), most notably the stablecoin TerraUST (UST) and Terra (LUNA). LUNA tokens played an integral role in maintaining the price of the algorithmic stablecoins, incentivizing trading between LUNA and stablecoins should they need to increase or decrease a stablecoin's supply.
In December 2021, following a token burn, LUNA entered the top 10 biggest cryptocurrencies by market cap trading at $75. LUNA’s success was tied to that of UST. In April, UST overtook Binance USD to become the third-largest stablecoin in the cryptocurrency market. The Anchor protocol of the Terra ecosystem, which offers returns as high as 20% APY, aided UST's rise.
In May of 2022, UST unpegged from its $1 position, sending LUNA into a tailspin losing 99.9% of its value in a matter of days. The coin’s market cap dipped from $41b to $6.6m. The demise of the platform led to $60 billion of investors’ money going down the drain. So, what went wrong?
After a large sell-off of UST in early May, the stablecoin began to depeg. This caused a further mass sell-off of the algorithmic cryptocurrency causing mass amounts of LUNA to be minted to maintain its price equilibrium. This sent LUNA's circulating supply sky-rocketing, in turn crashing the price of the once top ten coin. The circulating supply of LUNA went from around 345 million to 3.47 billion in a matter of days.
As investors scrambled to try to liquidate their assets, the damage was already done. The Luna Foundation Guard (LFG) had been acquiring large quantities of Bitcoin as a safeguard against the UST stablecoin unpegging, however, this did not prove to help as the network's tokens had already entered what's known as a "death spiral".
The LFG and Do Kwon reported bought $3 billion worth of Bitcoin and stored it in reserves should they need to use them for an unpegging. When the time came they claimed to have sold around 80,000 BTC, causing havoc on the rest of the market. Following these actions, the Bitcoin price dipped below $30,000, and continued to do so.
After losing nearly 100% of its value, the Terra blockchain halted services and went into overdrive to try and rectify the situation. As large exchanges started delisting both coins one by one, Terra’s founder Do Kwon released a recovery plan. While this had an effect on the coin’s price, rising to $4.46, it soon ran its course sending LUNA’s price below $1 again.
In a final attempt to rectify the situation, Do Kwon alongside co-founder Daniel Shin hard forked the Terra blockchain to create a new version, renaming the original blockchain Terra Classic. The platform then released a new coin, Luna 2.0, while the original LUNA coin was renamed LUNC.
Reviewing the situation in hindsight, a Web3 investor and venture partner at Farmer Fund, Stuti Pandey said, “What the Luna ecosystem did was they had a very aggressive and optimistic monetary policy that pretty much worked when markets were going very well, but they had a very weak monetary policy for when we encounter bear markets.”
Then Celsius Froze Over
In mid-June 2022, Celsius, a blockchain-based platform that specializes in crypto loans and borrowing, halted all withdrawals citing “extreme market conditions”. Following a month of turmoil, Celsius officially announced that it had filed for Chapter 11 bankruptcy in July.
Just a year earlier, in June 2021, the platform’s native token CEL had reached its all-time high of $8.02 with a market cap of $1.9 billion. Following the platform’s upheaval, at the time of writing CEL was trading at $1.18 with a market cap of $281 million.
According to court filings, when the platform filed for bankruptcy it was $1.2 billion in the red with $5.5 billion in liabilities, of which $4.7 billion is customer holdings. A far cry from its reign as one of the most successful DeFi (decentralized finance) platforms. What led to this demise?
Last year, the platform faced its first minor bump in the road when the US states of Texas, Alabama and New Jersey took legal action against the company for allegedly selling unregistered securities to users.
Then, in April 2022, following pressure from regulators, Celsius also stopped providing interest-bearing accounts to non-accredited investors. While against the nature of DeFi, the company was left with little choice.
Things then hit the fan in May of this year. The collapse of LUNA and UST caused significant damage to investor confidence across the entire cryptocurrency market. This is believed to have accelerated the start of a "crypto winter" and led to an industry-wide sell-off that produced a bank-run-style series of withdrawals by Celsius users. In bankruptcy documents, Celsius attributes its liquidity problems to the "domino effect" of LUNA's failure.
According to the company, Celsius had 1.7 million users and $11.7 billion worth of assets under management (AUM) and had made over $8 billion in loans alongside its very high APY (annual percentage yields) of 17%.
These loans, however, came to a grinding halt when the platform froze all its clients' assets and announced a company-wide freeze on withdrawals in early June.
Celsius released a statement stating: “Due to extreme market conditions, today we are announcing that Celsius is pausing all withdrawals, Swap, and transfers between accounts. We are taking this necessary action for the benefit of our entire community to stabilize liquidity and operations while we take steps to preserve and protect assets.”
Two weeks later the platform hired restructuring expert Alvarez & Marsal to assist with alleviating the damage caused by June’s uncertainty and the mounting liquidity issues.
As of mid-July, after paying off several loans, Celsius filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Southern District of New York.
Final Thoughts
The biggest takeaway from these examples above it to always do your own research when it comes to investing in cryptocurrency or cryptocurrency platforms. Never chase “get-rich-quick” schemes, instead do your due diligence and read the fine print. If a platform is offering 20% APY, be sure to get to the bottom of how they intend to provide this. If there’s no transparency, there should be no investment.
The cryptocurrency market has been faced with copious amounts of stressors in recent months, from the demise of these networks mentioned above (alongside others like Voyager and Three Anchor Capital) to a market-wide liquidity crunch, to the recent inflation rate increases around the globe. Not to mention the fearful anticipation of regulatory changes.
If there’s one thing we know about cryptocurrencies it’s that the market as a whole is incredibly resilient. In recent weeks, prices of top cryptocurrencies like Bitcoin and Ethereum have slowly started to increase, causing speculation that we might finally be making our way out of the crypto winter. While this won’t be an overnight endeavour, the sentiment in the market remains hopeful.
L'avenir de l'argent dévoilé : Explorez les révolutionnaires devises numériques des banques centrales et leur potentiel en finance.
Since the debut of Bitcoin in 2009, central banks have been living in fear of the disruptive technology that is cryptocurrency. Distributed ledger technology has revolutionized the digital world and has continued to challenge the corruption of central bank morals.
Financial institutions can’t beat or control cryptocurrency, so they are joining them in creating digital currencies. Governments have now been embracing digital currencies in the form of CBDCs, otherwise known as central bank digital currencies.
Central bank digital currencies are digital tokens, similar to cryptocurrency, issued by a central bank. They are pegged to the value of that country's fiat currency, acting as a digital currency version of the national currency. CBDCs are created and regulated by a country's central bank and monetary authorities.
A central bank digital currency is generally created for a sense of financial inclusion and to improve the application of monetary and fiscal policy. Central banks adopting currency in digital form presents great benefits for the federal reserve system as well as citizens, but there are some cons lurking behind the central bank digital currency facade.
Types of central bank digital currencies
While the concept of a central bank digital currency is quite easy to understand, there are layers to central bank money in its digital form. Before we take a deep dive into the possibilities presented by the central banks and their digital money, we will break down the different types of central bank digital currencies.
Wholesale CBDCs
Wholesale central bank digital currencies are targeted at financial institutions, whereby reserve balances are held within a central bank. This integration assists the financial system and institutions in improving payment systems and security payment efficiency.
This is much simpler than rolling out a central bank digital currency to the whole country but provides support for large businesses when they want to transfer money. These digital payments would also act as a digital ledger and aid in the avoidance of money laundering.
Retail CBDCs
A retail central bank digital currency refers to government-backed digital assets used between businesses and customers. This type of central bank digital currency is aimed at traditional currency, acting as a digital version of physical currency. These digital assets would allow retail payment systems, direct P2P CBDC transactions, as well as international settlements among businesses. It would be similar to having a bank account, where you could digitally transfer money through commercial banks, except the currency would be in the form of a digital yuan or euro, rather than the federal reserve of currency held by central banks.
Pros and cons of a central bank digital currency (CBDC)
Central banks are looking for ways to keep their money in the country, as opposed to it being spent on buying cryptocurrencies, thus losing it to a global market. As digital currencies become more popular, each central bank must decide whether they want to fight it or profit from the potential. Regardless of adoption, central banks creating their own digital currencies comes with benefits and disadvantages to users that you need to know.
Pros of central bank digital currency (CBDC)
- Cross border payments
- Track money laundering activity
- Secure international monetary fund
- Reduces risk of commercial bank collapse
- Cheaper
- More secure
- Promotes financial inclusion
Cons of central bank digital currency (CDBC)
- Central banks have complete control
- No anonymity of digital currency transfers
- Cybersecurity issues
- Price reliant on fiat currency equivalent
- Physical money may be eliminated
- Ban of distributed ledger technology and cryptocurrency
Central bank digital currency conclusion
Central bank money in an electronic form has been a big debate in the blockchain technology space, with so many countries considering the possibility. The European Central Bank, as well as other central banks, have been considering the possibility of central bank digital currencies as a means of improving the financial system. The Chinese government is in the midst of testing out their e-CNY, which some are calling the digital yuan. They have seen great success so far, but only after completely banning Bitcoin trading.
There is a lot of good that can come from CBDCs, but the benefits are mostly for the federal reserve system and central banks. Bank-account holders and citizens may have their privacy compromised and their investment options limited if the world adopts CBDCs.
It's important to remember that central bank digital currencies are not cryptocurrencies. They do not compete with cryptocurrencies and the benefits of blockchain technology. Their limited use cases can only be applied when reinforced by a financial system authority. Only time will tell if CBDCs will succeed, but right now you can appreciate the advantages brought to you by crypto.

Vous avez peut-être déjà entendu parler de la "Travel rule", mais savez-vous ce qu'elle signifie réellement ? Laissez-nous vous l'expliquer.
What is the "Travel Rule"?
You might have heard of the "Travel Rule" before, but do you know what it actually mean? Well, let me break it down for you. The Travel Rule, also known as FATF Recommendation 16, is a set of measures aimed at combating money laundering and terrorism financing through financial transactions.
So, why is it called the Travel Rule? It's because the personal data of the transacting parties "travels" with the transfers, making it easier for authorities to monitor and regulate these transactions. See, now it all makes sense!
The Travel Rule applies to financial institutions engaged in virtual asset transfers and crypto companies, collectively referred to as virtual asset service providers (VASPs). These VASPs have to obtain and share "required and accurate originator information and required beneficiary information" with counterparty VASPs or financial institutions during or before the transaction.
To make things more practical, the FATF recommends that countries adopt a de minimis threshold of 1,000 USD/EUR for virtual asset transfers. This means that transactions below this threshold would have fewer requirements compared to those exceeding it.
For transfers of Virtual Assets falling below the de minimis threshold, Virtual Asset Service Providers (VASPs) are required to gather:
- The identities of the sender (originator) and receiver (beneficiary).
- Either the wallet address associated with each transaction involving Virtual Assets (VAs) or a unique reference number assigned to the transaction.
- Verification of this gathered data is not obligatory, unless any suspicious circumstances concerning money laundering or terrorism financing arise. In such instances, it becomes essential to verify customer information.
Conversely, for transfers surpassing the de minimis threshold, VASPs are obligated to collect more extensive particulars, encompassing:
- Full name of the sender (originator).
- The account number employed by the sender (originator) for processing the transaction, such as a wallet address.
- The physical (geographical) address of the sender (originator), national identity number, a customer identification number that uniquely distinguishes the sender to the ordering institution, or details like date and place of birth.
- Name of the receiver (beneficiary).
- Account number of the receiver (beneficiary) utilized for transaction processing, similar to a wallet address.
By following these guidelines, virtual asset service providers can contribute to a safer and more transparent virtual asset ecosystem while complying with international regulations on anti-money laundering and countering the financing of terrorism. It's all about ensuring the integrity of financial transactions and safeguarding against illicit activities.
Implementation of the Travel Rule in the United Kingdom
A notable shift is anticipated in the United Kingdom's oversight of the virtual asset sector, commencing September 1, 2023.
This seminal development comes in the form of the Travel Rule, which falls under Part 7A of the Money Laundering Regulations 2017. Designed to combat money laundering and terrorist financing within the virtual asset industry, this new regulation expands the information-sharing requirements for wire transfers to encompass virtual asset transfers.
The HM Treasury of the UK has meticulously customized the provisions of the revised Wire Transfer Regulations to cater to the unique demands of the virtual asset sector. This underscores the government's unwavering commitment to fostering a secure and transparent financial ecosystem. Concurrently, it signals their resolve to enable the virtual asset industry to flourish.
The Travel Rule itself originates from the updated version of the Financial Action Task Force's recommendation on information-sharing requirements for wire transfers. By extending these recommendations to cover virtual asset transfers, the UK aspires to significantly mitigate the risk of illicit activities within the sector.
Undoubtedly, the Travel Rule heralds a landmark stride forward in regulating the virtual asset industry in the UK. By extending the ambit of information-sharing requirements and fortifying oversight over virtual asset firms
Implementation of the Travel Rule in the European Union
Prepare yourself, as a new regulation called the Travel Rule is set to be introduced in the world of virtual assets within the European Union. Effective from December 30, 2024, this rule will take effect precisely 18 months after the initial enforcement of the Transfer of Funds Regulation.
Let's delve into the details of the Travel Rule. When it comes to information requirements, there will be no distinction made between cross-border transfers and transfers within the EU. The revised Transfer of Funds regulation recognizes all virtual asset transfers as cross-border, acknowledging the borderless nature and global reach of such transactions and services.
Now, let's discuss compliance obligations. To ensure adherence to these regulations, European Crypto Asset Service Providers (CASPs) must comply with certain measures. For transactions exceeding 1,000 EUR with self-hosted wallets, CASPs are obligated to collect crucial originator and beneficiary information. Additionally, CASPs are required to fulfill additional wallet verification obligations.
The implementation of these measures within the European Union aims to enhance transparency and mitigate potential risks associated with virtual asset transfers. For individuals involved in this domain, it is of utmost importance to stay informed and adhere to these new guidelines in order to ensure compliance.
What does the travel rules means to me as user?
As a user in the virtual asset industry, the implementation of the Travel Rule brings some significant changes that are designed to enhance the security and transparency of financial transactions. This means that when you engage in virtual asset transfers, certain personal information will now be shared between the involved parties. While this might sound intrusive at first, it plays a crucial role in combating fraud, money laundering, and terrorist financing.
The Travel Rule aims to create a safer environment for individuals like you by reducing the risks associated with illicit activities. This means that you can have greater confidence in the legitimacy of the virtual asset transactions you engage in. The regulation aims to weed out illicit activities and promote a level playing field for legitimate users. This fosters trust and confidence among users, attracting more participants and further driving the growth and development of the industry.
However, it's important to note that complying with this rule may require you to provide additional information to virtual asset service providers. Your privacy and the protection of your personal data remain paramount, and service providers are bound by strict regulations to ensure the security of your information.
In summary, the Travel Rule is a positive development for digital asset users like yourself, as it contributes to a more secure and trustworthy virtual asset industry.
Unlocking Compliance and Seamless Experiences: Tap's Proactive Approach to Upcoming Regulations
Tap is fully committed to upholding regulatory compliance, while also prioritizing a seamless and enjoyable customer experience. In order to achieve this delicate balance, Tap has proactively sought out partnerships with trusted solution providers and is actively engaged in industry working groups. By collaborating with experts in the field, Tap ensures it remains on the cutting edge of best practices and innovative solutions.
These efforts not only demonstrate Tap's dedication to compliance, but also contribute to creating a secure and transparent environment for its users. By staying ahead of the curve, Tap can foster trust and confidence in the cryptocurrency ecosystem, reassuring customers that their financial transactions are safe and protected.
But Tap's commitment to compliance doesn't mean sacrificing user experience. On the contrary, Tap understands the importance of providing a seamless journey for its customers. This means that while regulatory requirements may be changing, Tap is working diligently to ensure that users can continue to enjoy a smooth and hassle-free experience.
By combining a proactive approach to compliance with a determination to maintain user satisfaction, Tap is setting itself apart as a trusted leader in the financial technology industry. So rest assured, as Tap evolves in response to new regulations, your experience as a customer will remain top-notch and worry-free.
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Ever heard of the "Santa Claus Rally"? Coined by Yale Hirsch and borrowed from traditional market terminology, this phenomenon describes a year-end increase in asset prices, more specifically the last 5 trading days of December and first 2 of January. In the crypto market, there have been 5 Santa Claus Rallies in the last 10 years, while 8 rallies were recorded in the pre-Christmas period from 19 - 25 December. During these rallies, total crypto market capitalisation has seen gains ranging from 0.2% to an impressive 11%.
Let’s explore the validity of this concept, and how it pertains to the crypto markets.
Pre-Christmas vs. post-Christmas trends
The term "Santa Claus Rally" might sound like wishful thinking, but the numbers tell a more nuanced story. Over the past ten years, the crypto market has demonstrated an interesting pattern of performance during the holiday season, with market capitalisations showing unexpected movements that defy simple predictions.
Interestingly, pre-Christmas Bitcoin rallies (19 to 25 December) were the most frequent, with gains ranging from a modest 0.2% to 13%.
However, when the BTC market turned bearish, pullbacks were typically more severe after Christmas than before. The largest dip, a wild 21%, occurred in 2017 following the ICO boom. Pre-Christmas declines, meanwhile, were more moderate, with decreases of 6% in 2017 and 1% in 2019.
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Years with double rallies
Bitcoin, typically illustrating broader market trends, has delivered equally compelling year-end performances. Over the past decade, it recorded pre-Christmas rallies 8 times, with its standout surge occurring in 2016, with a 13% increase in the week leading up to Christmas and 10% gains post-Christmas.
On the flip side, 2017 marked a dramatic downturn, with Bitcoin's price plunging 21%, highlighting the market's inherent volatility.
Interestingly, only three years (2016, 2020, and 2023) witnessed consistent crypto market gains both before and after Christmas as well as overall in the month of December. Similarly, in 2023, while slight, the crypto market rebounded from bearish territory with gains of 1% before Christmas and 4% after, making a total of 12% gains over the entire month.
The broader December effect
Zooming out, the month of December paints a more dynamic picture. Half of the past decade saw December-wide market increases ranging from 12% (2023) to a dramatic 47% (2020).
On the flip side, during bearish Decembers, losses ranged between 4% and 17%.
Bitcoin and the Santa Claus effect
Looking over the numbers, from 2014 to 2023, Bitcoin has seen 5 Santa Claus rallies, peaking at 11% in 2020. However, Bitcoin also faced notable declines, including a dramatic 21% drop in 2017 during the post-Christmas period.
On average, speculating on Bitcoin during Santa Claus rally periods would have yielded modest returns of about 1.3% pre- and post-Christmas. In comparison, holding Bitcoin throughout December delivered a much higher average return of 9.5%, illustrating the variability and inconsistency of the Santa Claus effect.
Takeaway: a mixed bag of opportunities
The Santa Claus Rally remains an inconsistent occurrence in the crypto space. While historical data provides intriguing patterns, traders should approach this trend with cautious optimism, as past performance is no guarantee of future results.

The holiday season, with all its glitter, cheer and tradition, can sometimes feel like a whirlwind of emotions and expenses. Between those persuasive commercials and the relentless social media ads and influencers, it can feel like an added pressure on your finances that you just don’t have the energy to fight off at the end of the year.
But fret not, taming holiday spending isn't as tricky as wrapping a bowling ball, even if your loved ones are living it up in the holiday splurge zone while you're in the "I'm on a budget" Santa hat.
We’re here to help you sleigh the festive season without sending your bank account into winter hibernation. Here are five realistic financial boundaries to implement with friends and family this festive season.
Create a budget
Who could have predicted this? Well, it's not exactly breaking news, but a well-crafted budget is your trusty reindeer reins. And no, it's not here to rain on your festive parade, it's the voice of reason when things get a little too merry.
Planning a holiday budget may not sound like a barrel of laughs, but trust us, it's the key to unlocking financial serenity this season. Here's your step-by-step guide to make it a tad more enjoyable:
Step one: Snuggle up with your favourite holiday treat and get comfy. Plot out your budget, factoring in gifts, decorations, travel, and entertainment.
Step two: Be brutally honest with yourself about your spending limits and keep expectations in check. Keep it realistic, and don’t ignore your January Voice of Reason.
Step three: Now, manage and follow your budget as if your life depended on it. It's your financial GPS, steering you away from the treacherous cliffs of overspending. Be in the business of staying disciplined, and both your wallet and future self will be singing your praises.
Be picky with your social calendar
Finding the right balance during the holiday season can be a bit tricky, especially if you're the life of the party who never turns down a chance to celebrate. While holiday gatherings are undeniably fun, they can also put a strain on your wallet, what with buying gifts or splurging on new outfits for every Friendsgiving or seasonal bash on your invite list.
So, what's the secret sauce? Simple, really: set a cap on how many events you'll attend, and fill your calendar with wallet-friendly or no-cost activities.
Think about hosting a cosy Christmas cocktail night at home instead of hitting up pricy holiday pop-up bars, enjoying potluck dinners at friends instead of eating out, or even just swapping holiday-themed books with your pals. These options let you savour the holiday spirit without breaking the bank.
Propose a gift swap instead of playing Santa to all
The fastest way to empty your pockets during the festive season? Showering gifts on everyone you adore. It's undeniably heartwarming, as the holidays are all about giving, but if your mission is to rescue your finances, it's crucial to stick to that budget.
Here's the savvy play: suggest a group gift exchange like Secret Santa or White Elephant, where each person is responsible for a single present. This gem of an idea works wonders, especially if you're accustomed to playing Santa for your entire office or friend gang, at the cost of any good times in January.
Now, we get it. Your love language might be gift-giving and holding back your desire to gift everyone can be challenging. However, it'll save you a ton of money in the long run. Bonus? You might discover that you can give a more heartfelt gift when you're not fretting over multiple purchases or chasing down the perfect presents for everyone. Happier you, happier everyone.
Embrace the cash or debit approach
Taming the holiday spending frenzy calls for some clever tactics. Swap that tempting credit card for cash or a trusty debit card when you head off on your festive shopping adventures. With this approach, you'll stick to spending only what's safely nestled in your bank account.
It's like Santa himself keeping a watchful eye on your wallet, ensuring you don't venture into the land of overspending. When you physically see those bills leave your hand or the numbers dip in your account, it becomes a tangible reminder to stay within your budget.
So, this holiday season, let your cash or debit card be your financial guardian and keep the festivities merry without the budget hangover.
Master the art of responsible online shopping
Last but not least, yes, online shopping is still spending. The allure of online deals and discounts can be irresistible, leading to overspending in the blink of an eye. To conquer this digital shopping realm, establish a strict limit on your online purchases and banish impulsive buying tendencies.
But there's more: declutter your inbox by unsubscribing from those tempting promotional emails. It's like building a fortress around your financial willpower. With fewer temptations, you're less likely to get lured into spontaneous shopping sprees.
Final thoughts
Navigating the holiday whirlwind without emptying your pockets is doable. Craft a budget, stick to it, and then lean into the festivities around you. Sticking to these boundaries will not only protect your mental health but also ensure a festive season filled with cheer, not financial stress. Because, after all, aren’t Aunt Linda’s questions about what you’re doing with your life stressful enough?

No matter how much you know about crypto, the chances of you having heard about Dogecoin are high. Alongside its dramatic ascent to becoming one of the most buzzed-about cryptocurrencies, DOGE certainly stands out in a crowded market.
What began as a lighthearted joke has evolved into a global phenomenon, powered by a devoted community and celebrity endorsements, including the self-proclaimed Dogefather himself, Elon Musk.
With its iconic Shiba Inu mascot, the meme-inspired coin has carved out a distinct niche in the crypto world, paving the way for a flood of other memecoins that have followed in its pawprints.
Lately, the big question has been: Is Dogecoin going up? Will it continue its climb, or is a price dip on the horizon? To find out, let’s explore the key factors shaping Dogecoin’s future.
Let’s first take a look at crypto market trends
We know that the key to navigating the cryptocurrency market is to keep informed about the latest trends. However, when it comes to understanding the forces driving digital assets like Dogecoin, you really need to have your finger on the pulse.
Right now, the Dogecoin buzz is undeniable. From recent political affiliations to both retail and institutional investors diving into the market, the market’s overall capitalization has been pushed to new heights.
One standout trend is the growing adoption of blockchain technology by mainstream companies. As more businesses begin accepting cryptocurrencies as a legitimate form of payment, the list of merchants embracing digital currencies continues to expand, a big win for crypto enthusiasts.
Another major factor at play is the turbulence in traditional financial markets. Uncertainty has led many investors to seek alternatives, and cryptocurrencies are quickly becoming a favourite for portfolio diversification. This influx of new money has only added to the optimistic vibe surrounding digital assets.
Then there’s the rise of decentralised finance (DeFi). Platforms offering innovative tools like liquidity pools and yield farming have opened the door to earning passive income in the crypto space. These advancements are drawing in fresh users, further boosting the demand for coins like Dogecoin.
All these trends point to a dynamic future for Dogecoin and the broader crypto market, and while no one can predict the future or know with certainty what might happen, the best option is to remain informed.
Dogecoin price history
Dogecoin’s price journey has been nothing short of a rollercoaster. What began as a lighthearted meme coin in 2013 has evolved into a digital asset with one of the top 10 biggest market caps today.
One of the standout moments in Dogecoin’s history came in early 2021, when the coin skyrocketed to unprecedented highs, reaching its ATH of $0.73. This surge was fueled by social media buzz, celebrity shoutouts (looking at you, Elon Musk), and a wave of retail excitement. Of course, what goes up often comes down, and the market correction that followed brought prices back to Earth.
This year, Dogecoin’s resilience has been on full display, climbing 412% and gaining 380% in value in 2024 alone (at the time of writing). These numbers have sparked speculation among some analysts that Dogecoin could revisit its glory days, with predictions it might even hit the $1 mark - something the community has been talking about (and drooling over) for years.
For context, currently, its market cap hovers around $63.14 billion, with an impressive $10.56 billion traded in the last 24 hours.
Key factors shaping Dogecoin’s price
When it comes to Dogecoin’s price, several key factors are driving its ups and downs. These elements impact everything from demand and investor sentiment to broader market conditions, and they can all play a role in determining whether Dogecoin is headed for a rise or a fall.
Market demand: Simply put, the more people interested in Dogecoin, the higher its price tends to go. When demand spikes (whether from retail investors, traders, or just the crypto-curious) Dogecoin’s value often follows suit.
Investor sentiment: The mood of the market can have a huge impact on Dogecoin’s price. Positive news, such as major endorsements or developments, can send prices soaring, while negative headlines can lead to a sharp dip. It’s all about the vibe of the crowd.
Regulatory developments: Laws and regulations in the crypto world matter, too. Any major shifts in rules or restrictions could affect how Dogecoin is used or accepted, ultimately influencing its value.
Right now, all these factors are at play, and understanding how they interact can offer some useful insight into where Dogecoin’s price might be headed next.
Speculation and predictions: what’s next for Dogecoin?
Dogecoin continues to dominate the crypto conversation, sparking plenty of speculation and chart predictions about where its price might go next. Analysts, enthusiasts, and skeptics alike have weighed in, offering a range of possibilities for the future of this meme-inspired coin.
Some predict that Dogecoin’s rising popularity and ongoing celebrity endorsements could keep pushing its price higher while others caution that the hype may not last forever, suggesting a price correction could be in the cards.
Of course, the crypto market is famously unpredictable, and nailing down exact price movements is no small feat. While some forecasts are based on technical analysis and market trends, it’s always wise to approach predictions with a healthy dose of skepticism.
Ultimately, these speculations can stir up market sentiment and even influence investor behavior. For traders, it’s another piece of the puzzle, but as always thorough research and a balanced perspective are key before making any moves in the crypto world.
The star power behind Dogecoin
When celebrities and influencers throw their weight behind something, their fans tend to follow suit - and Dogecoin has been no exception. Over the years, a lineup of high-profile supporters has helped catapult the meme-inspired cryptocurrency into the mainstream spotlight.
The big names backing Dogecoin
- Elon Musk: The Tesla and SpaceX CEO, known as the "Dogefather," has been Dogecoin’s most famous advocate. From playful tweets to cryptic memes, Musk’s posts have repeatedly sent DOGE prices soaring.
- Mark Cuban: The US billionaire entrepreneur and Dallas Mavericks owner is another prominent Dogecoin enthusiast. Not only has Cuban spoken positively about DOGE, but the Mavericks also accept it as payment for merchandise and tickets.
- Snoop Dogg: The legendary rapper joined the Dogecoin hype, even updating his social media profiles to feature the coin’s iconic Shiba Inu mascot, further fueling its popularity.
- Gene Simmons: The KISS bassist and self-proclaimed "Dogecoin evangelist" has tweeted about his investments in DOGE, adding a rock ‘n’ roll edge to the coin’s fandom.
- Mia Khalifa: The social media personality has also voiced her support for Dogecoin, contributing to its appeal among younger investors and online communities.
Why mention this? Like it or not, celebrity endorsements have done more than make headlines: they’ve put Dogecoin in the spotlight, boosting its visibility, credibility, and price. From tweets to memes, this star-powered hype has helped to draw plenty of attention to Dogecoin (whether people purchase or invest in the coin is another story). We can't say for sure if this influence is fleeting or lasting, but there’s no denying the impact of celebrity culture on its rise.
The bottom line
After reviewing Dogecoin’s market trends, price history, influencing factors, and its celebrity-driven popularity, it’s evident this meme-inspired cryptocurrency continues to capture attention, much like its big brother, Bitcoin.
Understanding these elements, along with the broader market dynamics, can provide valuable context for anyone following Dogecoin’s journey. As its potential growth continues to remain a topic of interest for many, keeping informed is key to navigating the ever-changing crypto landscape.

Got Bitcoin and wondering how to turn it into spendable money? You're not alone. Whether you're looking to realize your profits, pay for goods and services, or simply diversify your investment portfolio, cashing out Bitcoin can be a straightforward process with the right guidance.
This guide breaks down everything you need to know about converting your digital currency into cold, hard cash (or cold digital cash, if you prefer).
How to cash out Bitcoin
There are a few options available to you - all with varying degrees of accessibility and complexities. We’ll run through them below, see which one most resonates with your preferences.
1. Online exchanges
Online exchanges are probably the simplest option here, depending on the platform. When selecting a cryptocurrency exchange to cash out your Bitcoin, consider factors like security measures, user reviews, trading volume, and withdrawal fees. Look for exchanges that offer a seamless user experience and prioritise the safety of your funds.
While crypto exchanges will charge a small fee, they also allow you to:
- Sell Bitcoin directly
- Transfer money to your bank account
- Track your transactions easily
Using Tap as an example, the process would be to download the app, create an account, complete the quick identity verification process (<5 minutes) and then transfer your BTC to your unique BTC wallet.
To sell it, simply select Sell, confirm the transaction and choose which currency you would like to receive the funds in. These funds will then be deposited into the relevant wallet in the app, which you can use to pay bills, send to your fiat bank account, spend using your Tap card or withdraw from an ATM.
Transaction costs: usually 0.5% - 1.5%
2. Bitcoin ATMs
Bitcoin ATMs are darted around countries (see here for specifics) and allow users to withdraw the local currency for Bitcoin. Note that this route is notorious for higher fees, so take note when confirming the transaction.
The advantages of Bitcoin ATMs:
- Instantly converts Bitcoin to cash
- Get money right on the spot
- Available in many major cities
Transaction costs: 5% - 10%
3. Direct peer-to-peer selling
Kind of like selling something on Gumtree, but for Bitcoin. These websites connect you directly with buyers who want Bitcoin and have varying degrees of security and features.
Be sure to use verified platforms with good reviews as scams can be rife. Some of these platforms offer escrow services, meaning that they hold the BTC until the payment clears, after which they release the funds. Look at options like LocalBitcoins.
Transaction costs: Varies
Steps to ensure security
Before cashing out Bitcoin, here are a few steps to take to ensure the safety of your funds:
- Use reputable platforms that are licensed and regulated.
- Use strong passwords and enable two-factor authentication for added security.
- Regularly update your wallet/app software to protect against potential vulnerabilities.
- Avoid sharing your sensitive information or private keys with anyone to prevent unauthorised access.
- Consider diversifying your funds across multiple wallets for added protection.
Tax implications of cashing out Bitcoin
When you sell Bitcoin for cash in the UK, it’s important to understand the potential tax implications. HMRC treats cryptocurrency transactions as taxable events, meaning you may need to report and pay Capital Gains Tax on any profits from the sale.
Consulting a tax professional or accountant can help you understand your obligations and navigate the often complex waters of cryptocurrency taxation. They can ensure you comply with current UK tax laws and provide guidance specific to your situation.
It’s also very important to keep an accurate record of all your crypto transactions. Make sure to document the date of purchase, the sale price, and any associated fees, as these records will make it easier to calculate and report your gains or losses when filing your tax return. (Side note: you can download your statements directly from the Tap app).
For more information, explore HMRC's guidelines on cryptocurrency taxation. Staying informed and organised will help you manage your tax responsibilities smoothly and avoid potential penalties.
Verification requirements
When cashing out Bitcoin on an exchange, verifying your identity is an important step to ensure the security of your transaction and compliance with regulations. If a platform doesn’t ask for this verification: red flag.
Overview of the verification process
Exchanges need to complete this verification step to prevent fraud and follow legal requirements. You’ll typically need to provide:
- A valid ID for identity verification
- Proof of address, such as a utility bill
- Sometimes, a selfie for facial recognition
The specific requirements can vary based on the exchange and the amount of Bitcoin you’re selling.
Tips for a smooth verification process
- Have all your documents ready before starting to avoid delays.
- Double-check the accuracy of the information you provide to prevent verification issues.
- Follow the exchange’s instructions carefully to ensure the process is quick and secure.
Security considerations
When submitting personal information, always use a trusted exchange with a strong reputation for security. Look for platforms known for protecting user data to reduce the risk of breaches.
Understanding fees when cashing out Bitcoin
Cashing out Bitcoin usually comes with some costs, so it’s good to know what to expect.
Exchange Fees
Most crypto exchanges charge a trading fee when you sell Bitcoin. The fee varies depending on the exchange and the size of your transaction.
Withdrawal Fees
If you transfer your funds to a bank account or payment method, the exchange might charge a withdrawal fee. These fees can be higher for larger transactions.
Network Fees
Bitcoin transactions also include network fees (or mining fees), which go to miners for verifying and processing your transaction on the blockchain.
To reduce fees, look for exchanges with low rates, choose slower transaction speeds to save on network fees, and compare withdrawal options to find the cheapest one.
Timing considerations traders might pay attention to
Timing can play a big role in deciding when to sell your Bitcoin. Here are some key factors traders often look out for:
Market conditions
Traders recommend staying updated on crypto news and keeping an eye on price trends and market conditions.
Withdrawal limits
Traders advise knowing the withdrawal limits of the exchange before completing their cash out so as to plan their cash-out strategy and avoid delays.
Funds transfer time
Traders plan ahead, knowing that it can take a few business days for funds to transfer after selling Bitcoin (depending on which avenue you took) allows them to manage their finances more efficiently.
Other potential roadblocks
When cashing out Bitcoin, keep an eye out for potential roadblocks, like minimum withdrawal amounts, which could affect how much you can withdraw at once.
Be prepared for account verification requirements, as exchanges often need you to verify your identity before processing transactions. On some platforms this can take days - not ideal if you’re trying to take advantage of price surges.
You might also have to deal with geographic restrictions that limit access to certain exchanges based on your location. Be sure to check this before signing up with a platform.
Conclusion
Here we’ve covered the essentials of cashing out Bitcoin, from selecting an exchange to understanding taxes. If you’re new to cryptocurrency, take the time to learn about the process before selling, and remember that what works for one person might not work for another. Being prepared will help you make better decisions and avoid mistakes.
Tip: Start small, learn as you go, and don't be afraid to ask for help! Our friendly Tap support staff are there to help 24/7.

As Bitcoin has grown from a niche investment to a widely accepted payment method, it is now accepted by millions of merchants around the world. This guide will cover everything you need to know about using Bitcoin for payments, from simple transactions to more advanced tips. And no, you don’t need to be a tech whizz to figure this out.
Getting started with Bitcoin payments
Before using Bitcoin, we’d recommend that you first understand how the decentralised payment system works. A great place to start is our guide on What Bitcoin Is.
Once you’ve got a grip on the basics and you’re ready to dive into payments, the first step will be setting up a Bitcoin wallet, which will serve as your digital tool for sending and receiving cryptocurrency.
How to set up your Bitcoin wallet
Your Bitcoin wallet is your personal gateway to the Bitcoin network. With a range of options available, here are some popular wallet options:
- Hardware wallets (like Ledger or Trezor) for maximum security
- Mobile wallets (such as Tap) for convenience
- Desktop wallets for detailed control
- Web wallets for easy access
It’s a good idea to choose a type of wallet that balances your security needs with your accessibility requirements - each person will have their own preference.
Different methods of paying with Bitcoin
Directly to the merchant
Many businesses now accept Bitcoin directly through their online or PoS payment systems. The process typically involves:
- Selecting Bitcoin as your payment method
- Scanning a QR code with your wallet
- Confirming the transaction amount
- Waiting for network confirmation
Through payment processors
Payment processors like Tap help bridge the gap between Bitcoin and traditional payment systems. These services often provide:
- Instant conversion to fiat currency for merchants
- Lower transaction fees compared to credit cards
- Integration with existing point-of-sale systems
- Customer protection features
(If you’re a business looking to leverage crypto in your operations, see our range of business services here).
Peer-to-peer transactions
For direct person-to-person payments, Bitcoin offers several advantages:
- No intermediary required
- Lower fees than traditional wire transfers
- Cross-border transactions without currency conversion
- Immediate settlement options
With Tap, you can send funds directly to other Tap users for free. Users will still be liable for the Bitcoin transaction fee as this is outside of Tap’s control.
Where to spend Bitcoin
As the Bitcoin payment ecosystem continues to grow, more and more options are becoming available for where you can spend your cryptocurrency:
Online retailers
- Major retail platforms (from Overstock to Gucci)
- Fast food chains (Burger King, Subway)
- Grocery stores (Whole Foods)
- Travel booking sites (Expedia)
- Digital service providers (Microsoft, AT&T)
Alternative methods
For many retailers that don’t accept Bitcoin, users can purchase gift cards using BTC. Alternatively, anyone with a Tap card can spend Bitcoin anywhere in the world that accepts Mastercard. Simply open an account and request a free card by entering your address on the app (some location limits apply).
How to convert Bitcoin to cash
When you need to convert Bitcoin to traditional currency, you have three main options:
- Cryptocurrency exchanges (access to the top prices through Tap)
- Peer-to-peer marketplaces (platforms like LocalBitcoins)
- Bitcoin ATMs for immediate cash withdrawal
Alternatively, you can use your Tap card at any traditional ATM and withdraw the local currency.
Things to look out for
When using Bitcoin for payments, it’s important to keep a few things in mind. Pay attention to exchange rates and transaction fees (displayed before you confirm the transaction) as they can vary between platforms.
Processing times might also differ depending on network congestion. Additionally, be aware of verification requirements and daily withdrawal limits of the platform you use, which could affect how much and how quickly you can transact.
Security and best practices
Transaction safety
Always make sure that your Bitcoin is protected by following these security measures:
- Double-check recipient addresses
- Use secure internet connections
- Enable two-factor authentication
- Keep software and wallets updated
Risk management
Just to be on the safe side, to minimise risks when using Bitcoin for payments, start with small transactions to test the process and get comfortable with it. Also make sure you understand transaction fees and confirmation times, as mentioned above, as these can impact your experience.
Last but not least, always keep records of your transactions and stick to reputable services and merchants to ensure a safe and reliable payment process.
Tax and legal considerations
Using Bitcoin can have tax implications, so it’s important to understand your responsibilities relative to the area that you live. You may need to pay taxes on any increase in value, keep detailed transaction records, report payments, and consider tax rules if you’re using Bitcoin for business purposes.
To stay compliant with regulations, keep detailed transaction records and understand any reporting requirements. Follow KYC (Know Your Customer) and AML (Anti-Money Laundering) procedures on the platforms you use, and consult a tax professional if needed to ensure you’re meeting all obligations.
Going a little deeper
Understanding the technology
In a very concise nutshell, the Bitcoin network operates through:
- Blockchain technology for transaction verification
- Mining processes to secure the network
- Hash rate implications for security
- Supply and demand dynamics that establish the price
Market considerations
When using Bitcoin for payments, there are a few market considerations to keep in mind:
- Price volatility affects final amount
- Transaction fee fluctuations when the network is busy
- Network congestion impacts
The future of Bitcoin payments
As the ecosystem continues to grow and improve, the future of Bitcoin payments looks bright.
More merchants are beginning to accept Bitcoin, making it increasingly accessible for everyday use and people around the world. While at the same time, user interfaces are becoming more intuitive, making transactions smoother and easier for both new and experienced users.
Enhanced security features are also boosting confidence among both consumers and businesses. Meanwhile, innovations like Layer 2 scaling solutions are addressing challenges like speed and cost, further supporting its adoption on a larger scale.
As Bitcoin continues its gradual integratration with traditional financial systems, the gap between crypto and mainstream finance is disintegrating.
Conclusion
There is no denying that Bitcoin payments are changing the way we think about and use money. As the technology evolves, understanding the basics will help you use cryptocurrency safely and effectively. Whether for everyday purchases or business transactions, Bitcoin provides a secure, flexible, and accessible payment option.
Stay updated on changes in the Bitcoin ecosystem and regulatory changes in your country, as new tools and services are constantly being developed to make using cryptocurrency even easier and more secure. And if you’re serious about spending your Bitcoin (and managing it effectively), have a look at what the Tap platform has to offer to see if it aligns with your needs.

Let's be honest, entering the world of crypto can feel like trying to surf a tsunami while blindfolded. Especially during a bull market, when excitement is running high and everyone seems to be making money, it's easy to get swept up in the madness. We’ve all be there. But here's the deal: smart surfing is about strategy, not just catching the biggest wave.
What you need to know about bull markets
A bull market is crypto's version of spring - everything's blooming, prices are rising, and optimism is in the air. But just like spring can bring unexpected storms, the crypto market has its own unpredictable weather.
Do your homework (just do it)
Forget following random influencers promising overnight riches. The crypto world moves fast, and information is your best life jacket. Here's what to focus on:
- Research is your superpower: Dive deep into projects. What problem are they solving? Who's behind the team? What makes them unique?
- Understand the narratives: The crypto market loves stories. Right now, everyone's talking about AI tokens, decentralised infrastructure, and meme coins. Know what's trending, but don't just jump in blindly.
Build your crypto survival kit
Think of your crypto journey like preparing for an adventure:
- Diversification is your friendsome text
- Don't put all your eggs in one digital basket
- Mix different types of cryptocurrencies
- Consider a blend of established coins and promising new projects
- Emotional discipline is your mentorsome text
- FOMO (Fear Of Missing Out) is the crypto trader's worst enemy
- Set clear goals and stick to them
- Have a plan for both buying and selling
Spot the red flags and warning signs
Spotting the red flags
- Promises of guaranteed returns? 🚩 Red flag
- Projects with zero transparency? 🚩 Run away
- Everyone's talking about a coin, and you feel pressured? Take a breath
Risk management implementation
- Only invest what you can afford to lose
- Consider using strategies like Dollar Cost Averaging (buying small amounts regularly)
- Set up stop-loss mechanisms to protect your investment
The learning never stops
There’s nothing wrong with a long-term hodl plan. But if you’re looking to shake things up: stay curious, stay learning:
- Follow reputable crypto news sources
- Join community discussions
- Watch educational content from experienced traders
Always look beyond the hype
Look beyond price. Understanding blockchain technology, market trends, and the real-world applications of cryptocurrencies will make you a smarter investor.
Mindset matters
Remember, this isn't a get-rich-quick scheme. It's a journey of learning, strategy, and calculated risks. Some days you'll feel like a crypto wizard, other days like you're playing financial Jenga.
Pro tips from the crypto trenches
- Keep emotions in check
- Don't chase every shiny new token
- Learn from both your wins and losses
- Stay humble and curious
The bottom line
Crypto trading during a bull market is thrilling, but it's not a lottery. It's about informed decisions, continuous learning, and maintaining a level head.
Disclaimer: This guide is for educational purposes only. The crypto market is volatile, and past performance doesn't guarantee future results. Always do your own research and consider consulting with a qualified financial advisor before making investment decisions.
Stay smart, stay safe, and enjoy the ride!
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