This year has proved to be an exciting one for the crypto adopters, with markets taking turns playing out to bulls’ and bears’ delights. Bitcoin crossed the $66,000 mark for the first time in history, and with that, a new data trend has emerged which has shone a light on a significant gap in the market.
Here we explore the vast potential of the integration of the corporate market into the crypto industry. Recent data has exposed the large gap between crypto trading taking place on major exchanges. It has been discovered that there is little trading activity between the retail or institutional type of trader, setting two extremes: retail investors trade hundreds to several thousands of dollars while institutional investors trade millions.
In other markets, this range is generally made up of family offices ,mid-to-large corporations, or high-net-worth individuals. However, in the crypto space it appears that navigating the $100,000–$500,000 trading bracket is not as common.
An Overview of the ever-expanding cryptocurrency market
According to a study conducted by Chainalysis, cryptocurrencies usage across the globe increased by 880% when compared to that of last year. Meanwhile, experts forecast that this number is likely to increase. In 2021, major companies across many industries have taken an interest or invested in cryptocurrency and blockchain.
Cryptocurrencies are becoming increasingly popular, especially among institutions. This demonstrates that interest is no longer restricted to individual crypto aficionado traders. Large financial firms like BlackRock and Goldman Sachs have invested in cryptocurrencies, showing the potential of this asset class.
Bitcoin and Ethereum have grown popular and should be perceived as a positive development as it is a necessary step for cryptocurrencies to achieve widespread adoption. Some experts predict that more large, multinational businesses will accelerate the adoption of blockchain technology in the coming months.
Accepting cryptocurrencies as payment is something to consider if you run a business. As cryptocurrency adoption grows, so is the number of merchants who accept it.
Bridging the gap
Several reasons why this corporate market is yet to engage in cryptocurrencies is believed to be due to the lack of trusted liquidity providers, reasonable pricing, banking partners or secure technology. If your company is interested in opening a corporate account enabling your business to accept crypto payment, transfer, billing, and trading, Tap can assist your venture getting started with cryptocurrencies.
Bridging the gap, Tap is launching a new service that will provide crypto exposure to this mid-range market through its trusted and verified mobile app. The new Corporate Account will provide specialised B2B services catered directly to companies looking to enter the world of cryptocurrencies.
Through these services, companies will be able to make and receive payments in the supported crypto and fiat currencies, enjoy reduced transaction fees through the native token XTP, as well as earn interest through the Earn feature. While the B2C market has become somewhat saturated, Tap Global has taken aim at the B2B market, providing an early entry, alongside transparent pricing, for corporate companies into the crypto sphere.
As the financial landscape continues developing at a rapid pace, the app serves to provide an early and seamless approach to the future of payments that we are fast approaching.
From “Risky Investment” to global reserve
While Bitcoin hasn’t entirely evolved into a global reserve currency (yet), it has undoubtedly emerged from the speculative asset it was considered to be just several years ago. As crypto continues to break into new markets, the corporate market is growing in interest at a steady pace and seeking a way to integrate crypto payment and investments into their businesses.
With a range of reliable and tech-forward products on the market, there is little doubt that the rate of crypto adoption will continue to grow. While Tap provides a space for early adopters and high-net-worth investors, the company also opens its doors to a wide range of individuals and corporations, no matter where on the scale of net-worth or transaction volume they might sit.
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