Want to launch your own branded card program? We break down the what and how—unlock new revenue, boost loyalty, and stay ahead in the digital payment game.
Keep reading%201.webp)
Ever wondered how companies launch those shiny credit cards with their logos on them? Let's dive into the world of card programs and break down everything you need to know to launch one successfully.
What's a card program, anyway?
Think of a card program as your business's very own payment ecosystem. It's like having your own mini-bank, but without the vault, technical infrastructure and security guards. Companies use card programs to offer payment solutions to their customers or employees, whether a store credit card, a corporate expense card, or even a digital wallet.
As you’ve probably figured, the financial world is quickly moving away from cash, and card payments are becoming the norm. In fact, they're now as essential to business as having a product, website or social media presence.
Why should your business launch a card program?
Launching a card program isn't just about joining the cool kids' club – it's about creating real business value and heightened exposure. Here's what you can achieve:
Keep your customers coming back
Remember those loyalty cards from your favourite coffee shop? Card programs take that concept to the next level. When customers have your card in their wallet, they're more likely to choose your business over competitors. Plus, every time they pull out that card, they (and everyone else around) see your brand.
Show me the money!
Card programs open up exciting new revenue streams. You can earn from:
- Interest charges (if applicable)
- Transaction fees from merchants
- Annual membership fees
- Premium features and services
- Insights and information on spending habits
Know your customers better
Want to know what your customers really want? Their spending patterns tell the story. Card programs give you valuable insights into customer behaviour, helping you make smarter business decisions.
Understanding the card program ecosystem
Let's break down the key players in this game:
The dream team
Picture a football team where everyone has a crucial role:
- Card networks (like Visa and Mastercard) are the referees, setting the rules
- Card issuers (like Tap) are the coaches, making sure everything runs smoothly
- Processors (overseen by Tap) are the players, handling all the transactions on the field
Open vs. closed loop: what's the difference?
Open-loop and closed-loop cards differ in where they can be used and who processes the transactions. Let’s break this down:
Open-loop cards:
These cards are branded with major payment networks like Visa, Mastercard, or American Express, and are accepted almost anywhere the network is supported, both domestically and internationally.
Examples: Traditional debit or credit cards, prepaid cards branded by major networks.
Pros: Wide acceptance and flexibility.
Cons: May come with fees for international use or transactions.
Closed-loop cards:
Cards issued by a specific retailer or service provider for exclusive use within their ecosystem. These cards are limited to the issuing brand or select partners.
Examples: Store gift cards (like Starbucks or Amazon), fuel cards for specific gas stations.
Pros: Often come with brand-specific rewards or discounts.
Cons: Limited to specific merchants; less flexibility.
Challenges that may arise
Let's be honest – launching a card program isn't all smooth sailing. Here are the hurdles you'll need to jump:
The regulatory maze
Remember trying to read those terms and conditions? Well, card program regulations are even more complex. You'll need to navigate through compliance requirements that would make your head spin.
Security
Fraud is like that uninvited guest at a party – it shows up when you least expect it. You'll need robust security measures to protect your program and your customers.
We’ve designed our card program to handle these niggles, so that you can bypass the challenges and reap the rewards. With a carefully curated experience, we take care of the setup, programming and hardware so that you can focus on the benefits and users.
Closing thoughts
Launching a card program is like building a house – it takes careful planning, the right tools, and expert help. But when done right, it can become a powerful engine for business growth.
Contact us to get started on building a card program tailored to your company. After all, the future of payments is digital, and there's never been a better time to get started.
NEWS AND UPDATES

Millennials and Gen Z are revolutionizing the financial landscape, leveraging cryptocurrencies to challenge traditional systems and redefine money itself. Curious about how this shift affects your financial future? Let's uncover the powerful changes they’re driving!
The financial world is undergoing a significant transformation, largely driven by Millennials and Gen Z. These digital-native generations are embracing cryptocurrencies at an unprecedented rate, challenging traditional financial systems and catalysing a shift toward new forms of digital finance, redefining how we perceive and interact with money.
This movement is not just a fleeting trend but a fundamental change that is redefining how we perceive and interact with money.
Digital Natives Leading the Way
Growing up in the digital age, Millennials (born 1981-1996) and Gen Z (born 1997-2012) are inherently comfortable with technology. This familiarity extends to their financial behaviours, with a noticeable inclination toward adopting innovative solutions like cryptocurrencies and blockchain technology.
According to the Grayscale Investments and Harris Poll Report which studied Americans, 44% agree that “crypto and blockchain technology are the future of finance.” Looking more closely at the demographics, Millenials and Gen Z’s expressed the highest levels of enthusiasm, underscoring the pivotal role younger generations play in driving cryptocurrency adoption.
Desire for Financial Empowerment and Inclusion
Economic challenges such as the 2008 financial crisis and the impacts of the COVID-19 pandemic have shaped these generations' perspectives on traditional finance. There's a growing scepticism toward conventional financial institutions and a desire for greater control over personal finances.
The Grayscale-Harris Poll found that 23% of those surveyed believe that cryptocurrencies are a long-term investment, up from 19% the previous year. The report also found that 41% of participants are currently paying more attention to Bitcoin and other crypto assets because of geopolitical tensions, inflation, and a weakening US dollar (up from 34%).
This sentiment fuels engagement with cryptocurrencies as viable investment assets and tools for financial empowerment.
Influence on Market Dynamics
The collective financial influence of Millennials and Gen Z is significant. Their active participation in cryptocurrency markets contributes to increased liquidity and shapes market trends. Social media platforms like Reddit, Twitter, and TikTok have become pivotal in disseminating information and investment strategies among these generations.
The rise of cryptocurrencies like Dogecoin and Shiba Inu demonstrates how younger investors leverage online communities to impact financial markets2. This phenomenon shows their ability to mobilise and drive market movements, challenging traditional investment paradigms.
Embracing Innovation and Technological Advancement
Cryptocurrencies represent more than just investment opportunities; they embody technological innovation that resonates with Millennials and Gen Z. Blockchain technology and digital assets are areas where these generations are not only users but also contributors.
A 2021 survey by Pew Research Center indicated that 31% of Americans aged 18-29 have invested in, traded, or used cryptocurrency, compared to just 8% of those aged 50-64. This significant disparity highlights the generational embrace of digital assets and the technologies underpinning them.
Impact on Traditional Financial Institutions
The shift toward cryptocurrencies is prompting traditional financial institutions to adapt. Banks, investment firms, and payment platforms are increasingly integrating crypto services to meet the evolving demands of younger clients.
Companies like PayPal and Square have expanded their cryptocurrency offerings, allowing users to buy, hold, and sell cryptocurrencies directly from their platforms. These developments signify the financial industry's recognition of the growing importance of cryptocurrencies.
Challenges and Considerations
While enthusiasm is high, challenges such as regulatory uncertainties, security concerns, and market volatility remain. However, Millennials and Gen Z appear willing to navigate these risks, drawn by the potential rewards and alignment with their values of innovation and financial autonomy.
In summary
Millennials and Gen Z are redefining the financial landscape, with their embrace of cryptocurrencies serving as a catalyst for broader change. This isn't just about alternative investments; it's a shift in how younger generations view financial systems and their place within them. Their drive for autonomy, transparency, and technological integration is pushing traditional institutions to innovate rapidly.
This generational influence extends beyond personal finance, potentially reshaping global economic structures. For industry players, from established banks to fintech startups, adapting to these changing preferences isn't just advantageous—it's essential for long-term viability.
As cryptocurrencies and blockchain technology mature, we're likely to see further transformations in how society interacts with money. Those who can navigate this evolving landscape, balancing innovation with stability, will be well-positioned for the future of finance. It's a complex shift, but one that offers exciting possibilities for a more inclusive and technologically advanced financial ecosystem. The financial world is changing, and it's the young guns who are calling the shots.

2022 was a rollercoaster for crypto investors. Explore the reasons behind the crashes of Terra and Celsius and what the future holds.
There is seldom a dull moment in the cryptosphere. In a matter of weeks, crypto winters can turn into bull runs, high-profile celebrities can send the price of a cryptocurrency to an all-time high and big networks can go from hero to bankruptcy. While we await the next bull run, let’s dissect some of the bigger moments of this year so far.
In a matter of weeks, we saw two major cryptocurrencies drop significantly in value and later declare themselves bankrupt. Not only did these companies lose millions, but millions of investors lost immense amounts of money.
As some media sources use these stories as an opportunity to spread FUD (fear, uncertainty and doubt) about the crypto industry, in this article we’ll look at what affected these particular networks. This is not the “norm” when it comes to investing in digital assets, these are cases of not doing enough thorough research.
The Downfall of Terra
Terra is a blockchain platform that offered several cryptocurrencies (mostly stablecoins), most notably the stablecoin TerraUST (UST) and Terra (LUNA). LUNA tokens played an integral role in maintaining the price of the algorithmic stablecoins, incentivizing trading between LUNA and stablecoins should they need to increase or decrease a stablecoin's supply.
In December 2021, following a token burn, LUNA entered the top 10 biggest cryptocurrencies by market cap trading at $75. LUNA’s success was tied to that of UST. In April, UST overtook Binance USD to become the third-largest stablecoin in the cryptocurrency market. The Anchor protocol of the Terra ecosystem, which offers returns as high as 20% APY, aided UST's rise.
In May of 2022, UST unpegged from its $1 position, sending LUNA into a tailspin losing 99.9% of its value in a matter of days. The coin’s market cap dipped from $41b to $6.6m. The demise of the platform led to $60 billion of investors’ money going down the drain. So, what went wrong?
After a large sell-off of UST in early May, the stablecoin began to depeg. This caused a further mass sell-off of the algorithmic cryptocurrency causing mass amounts of LUNA to be minted to maintain its price equilibrium. This sent LUNA's circulating supply sky-rocketing, in turn crashing the price of the once top ten coin. The circulating supply of LUNA went from around 345 million to 3.47 billion in a matter of days.
As investors scrambled to try to liquidate their assets, the damage was already done. The Luna Foundation Guard (LFG) had been acquiring large quantities of Bitcoin as a safeguard against the UST stablecoin unpegging, however, this did not prove to help as the network's tokens had already entered what's known as a "death spiral".
The LFG and Do Kwon reported bought $3 billion worth of Bitcoin and stored it in reserves should they need to use them for an unpegging. When the time came they claimed to have sold around 80,000 BTC, causing havoc on the rest of the market. Following these actions, the Bitcoin price dipped below $30,000, and continued to do so.
After losing nearly 100% of its value, the Terra blockchain halted services and went into overdrive to try and rectify the situation. As large exchanges started delisting both coins one by one, Terra’s founder Do Kwon released a recovery plan. While this had an effect on the coin’s price, rising to $4.46, it soon ran its course sending LUNA’s price below $1 again.
In a final attempt to rectify the situation, Do Kwon alongside co-founder Daniel Shin hard forked the Terra blockchain to create a new version, renaming the original blockchain Terra Classic. The platform then released a new coin, Luna 2.0, while the original LUNA coin was renamed LUNC.
Reviewing the situation in hindsight, a Web3 investor and venture partner at Farmer Fund, Stuti Pandey said, “What the Luna ecosystem did was they had a very aggressive and optimistic monetary policy that pretty much worked when markets were going very well, but they had a very weak monetary policy for when we encounter bear markets.”
Then Celsius Froze Over
In mid-June 2022, Celsius, a blockchain-based platform that specializes in crypto loans and borrowing, halted all withdrawals citing “extreme market conditions”. Following a month of turmoil, Celsius officially announced that it had filed for Chapter 11 bankruptcy in July.
Just a year earlier, in June 2021, the platform’s native token CEL had reached its all-time high of $8.02 with a market cap of $1.9 billion. Following the platform’s upheaval, at the time of writing CEL was trading at $1.18 with a market cap of $281 million.
According to court filings, when the platform filed for bankruptcy it was $1.2 billion in the red with $5.5 billion in liabilities, of which $4.7 billion is customer holdings. A far cry from its reign as one of the most successful DeFi (decentralized finance) platforms. What led to this demise?
Last year, the platform faced its first minor bump in the road when the US states of Texas, Alabama and New Jersey took legal action against the company for allegedly selling unregistered securities to users.
Then, in April 2022, following pressure from regulators, Celsius also stopped providing interest-bearing accounts to non-accredited investors. While against the nature of DeFi, the company was left with little choice.
Things then hit the fan in May of this year. The collapse of LUNA and UST caused significant damage to investor confidence across the entire cryptocurrency market. This is believed to have accelerated the start of a "crypto winter" and led to an industry-wide sell-off that produced a bank-run-style series of withdrawals by Celsius users. In bankruptcy documents, Celsius attributes its liquidity problems to the "domino effect" of LUNA's failure.
According to the company, Celsius had 1.7 million users and $11.7 billion worth of assets under management (AUM) and had made over $8 billion in loans alongside its very high APY (annual percentage yields) of 17%.
These loans, however, came to a grinding halt when the platform froze all its clients' assets and announced a company-wide freeze on withdrawals in early June.
Celsius released a statement stating: “Due to extreme market conditions, today we are announcing that Celsius is pausing all withdrawals, Swap, and transfers between accounts. We are taking this necessary action for the benefit of our entire community to stabilize liquidity and operations while we take steps to preserve and protect assets.”
Two weeks later the platform hired restructuring expert Alvarez & Marsal to assist with alleviating the damage caused by June’s uncertainty and the mounting liquidity issues.
As of mid-July, after paying off several loans, Celsius filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Southern District of New York.
Final Thoughts
The biggest takeaway from these examples above it to always do your own research when it comes to investing in cryptocurrency or cryptocurrency platforms. Never chase “get-rich-quick” schemes, instead do your due diligence and read the fine print. If a platform is offering 20% APY, be sure to get to the bottom of how they intend to provide this. If there’s no transparency, there should be no investment.
The cryptocurrency market has been faced with copious amounts of stressors in recent months, from the demise of these networks mentioned above (alongside others like Voyager and Three Anchor Capital) to a market-wide liquidity crunch, to the recent inflation rate increases around the globe. Not to mention the fearful anticipation of regulatory changes.
If there’s one thing we know about cryptocurrencies it’s that the market as a whole is incredibly resilient. In recent weeks, prices of top cryptocurrencies like Bitcoin and Ethereum have slowly started to increase, causing speculation that we might finally be making our way out of the crypto winter. While this won’t be an overnight endeavour, the sentiment in the market remains hopeful.
Unveiling the future of money: Explore the game-changing Central Bank Digital Currencies and their potential impact on finance.
Since the debut of Bitcoin in 2009, central banks have been living in fear of the disruptive technology that is cryptocurrency. Distributed ledger technology has revolutionized the digital world and has continued to challenge the corruption of central bank morals.
Financial institutions can’t beat or control cryptocurrency, so they are joining them in creating digital currencies. Governments have now been embracing digital currencies in the form of CBDCs, otherwise known as central bank digital currencies.
Central bank digital currencies are digital tokens, similar to cryptocurrency, issued by a central bank. They are pegged to the value of that country's fiat currency, acting as a digital currency version of the national currency. CBDCs are created and regulated by a country's central bank and monetary authorities.
A central bank digital currency is generally created for a sense of financial inclusion and to improve the application of monetary and fiscal policy. Central banks adopting currency in digital form presents great benefits for the federal reserve system as well as citizens, but there are some cons lurking behind the central bank digital currency facade.
Types of central bank digital currencies
While the concept of a central bank digital currency is quite easy to understand, there are layers to central bank money in its digital form. Before we take a deep dive into the possibilities presented by the central banks and their digital money, we will break down the different types of central bank digital currencies.
Wholesale CBDCs
Wholesale central bank digital currencies are targeted at financial institutions, whereby reserve balances are held within a central bank. This integration assists the financial system and institutions in improving payment systems and security payment efficiency.
This is much simpler than rolling out a central bank digital currency to the whole country but provides support for large businesses when they want to transfer money. These digital payments would also act as a digital ledger and aid in the avoidance of money laundering.
Retail CBDCs
A retail central bank digital currency refers to government-backed digital assets used between businesses and customers. This type of central bank digital currency is aimed at traditional currency, acting as a digital version of physical currency. These digital assets would allow retail payment systems, direct P2P CBDC transactions, as well as international settlements among businesses. It would be similar to having a bank account, where you could digitally transfer money through commercial banks, except the currency would be in the form of a digital yuan or euro, rather than the federal reserve of currency held by central banks.
Pros and cons of a central bank digital currency (CBDC)
Central banks are looking for ways to keep their money in the country, as opposed to it being spent on buying cryptocurrencies, thus losing it to a global market. As digital currencies become more popular, each central bank must decide whether they want to fight it or profit from the potential. Regardless of adoption, central banks creating their own digital currencies comes with benefits and disadvantages to users that you need to know.
Pros of central bank digital currency (CBDC)
- Cross border payments
- Track money laundering activity
- Secure international monetary fund
- Reduces risk of commercial bank collapse
- Cheaper
- More secure
- Promotes financial inclusion
Cons of central bank digital currency (CDBC)
- Central banks have complete control
- No anonymity of digital currency transfers
- Cybersecurity issues
- Price reliant on fiat currency equivalent
- Physical money may be eliminated
- Ban of distributed ledger technology and cryptocurrency
Central bank digital currency conclusion
Central bank money in an electronic form has been a big debate in the blockchain technology space, with so many countries considering the possibility. The European Central Bank, as well as other central banks, have been considering the possibility of central bank digital currencies as a means of improving the financial system. The Chinese government is in the midst of testing out their e-CNY, which some are calling the digital yuan. They have seen great success so far, but only after completely banning Bitcoin trading.
There is a lot of good that can come from CBDCs, but the benefits are mostly for the federal reserve system and central banks. Bank-account holders and citizens may have their privacy compromised and their investment options limited if the world adopts CBDCs.
It's important to remember that central bank digital currencies are not cryptocurrencies. They do not compete with cryptocurrencies and the benefits of blockchain technology. Their limited use cases can only be applied when reinforced by a financial system authority. Only time will tell if CBDCs will succeed, but right now you can appreciate the advantages brought to you by crypto.

You might have heard of the "Travel Rule" before, but do you know what it actually mean? Let us dive into it for you.
What is the "Travel Rule"?
You might have heard of the "Travel Rule" before, but do you know what it actually mean? Well, let me break it down for you. The Travel Rule, also known as FATF Recommendation 16, is a set of measures aimed at combating money laundering and terrorism financing through financial transactions.
So, why is it called the Travel Rule? It's because the personal data of the transacting parties "travels" with the transfers, making it easier for authorities to monitor and regulate these transactions. See, now it all makes sense!
The Travel Rule applies to financial institutions engaged in virtual asset transfers and crypto companies, collectively referred to as virtual asset service providers (VASPs). These VASPs have to obtain and share "required and accurate originator information and required beneficiary information" with counterparty VASPs or financial institutions during or before the transaction.
To make things more practical, the FATF recommends that countries adopt a de minimis threshold of 1,000 USD/EUR for virtual asset transfers. This means that transactions below this threshold would have fewer requirements compared to those exceeding it.
For transfers of Virtual Assets falling below the de minimis threshold, Virtual Asset Service Providers (VASPs) are required to gather:
- The identities of the sender (originator) and receiver (beneficiary).
- Either the wallet address associated with each transaction involving Virtual Assets (VAs) or a unique reference number assigned to the transaction.
- Verification of this gathered data is not obligatory, unless any suspicious circumstances concerning money laundering or terrorism financing arise. In such instances, it becomes essential to verify customer information.
Conversely, for transfers surpassing the de minimis threshold, VASPs are obligated to collect more extensive particulars, encompassing:
- Full name of the sender (originator).
- The account number employed by the sender (originator) for processing the transaction, such as a wallet address.
- The physical (geographical) address of the sender (originator), national identity number, a customer identification number that uniquely distinguishes the sender to the ordering institution, or details like date and place of birth.
- Name of the receiver (beneficiary).
- Account number of the receiver (beneficiary) utilized for transaction processing, similar to a wallet address.
By following these guidelines, virtual asset service providers can contribute to a safer and more transparent virtual asset ecosystem while complying with international regulations on anti-money laundering and countering the financing of terrorism. It's all about ensuring the integrity of financial transactions and safeguarding against illicit activities.
Implementation of the Travel Rule in the United Kingdom
A notable shift is anticipated in the United Kingdom's oversight of the virtual asset sector, commencing September 1, 2023.
This seminal development comes in the form of the Travel Rule, which falls under Part 7A of the Money Laundering Regulations 2017. Designed to combat money laundering and terrorist financing within the virtual asset industry, this new regulation expands the information-sharing requirements for wire transfers to encompass virtual asset transfers.
The HM Treasury of the UK has meticulously customized the provisions of the revised Wire Transfer Regulations to cater to the unique demands of the virtual asset sector. This underscores the government's unwavering commitment to fostering a secure and transparent financial ecosystem. Concurrently, it signals their resolve to enable the virtual asset industry to flourish.
The Travel Rule itself originates from the updated version of the Financial Action Task Force's recommendation on information-sharing requirements for wire transfers. By extending these recommendations to cover virtual asset transfers, the UK aspires to significantly mitigate the risk of illicit activities within the sector.
Undoubtedly, the Travel Rule heralds a landmark stride forward in regulating the virtual asset industry in the UK. By extending the ambit of information-sharing requirements and fortifying oversight over virtual asset firms
Implementation of the Travel Rule in the European Union
Prepare yourself, as a new regulation called the Travel Rule is set to be introduced in the world of virtual assets within the European Union. Effective from December 30, 2024, this rule will take effect precisely 18 months after the initial enforcement of the Transfer of Funds Regulation.
Let's delve into the details of the Travel Rule. When it comes to information requirements, there will be no distinction made between cross-border transfers and transfers within the EU. The revised Transfer of Funds regulation recognizes all virtual asset transfers as cross-border, acknowledging the borderless nature and global reach of such transactions and services.
Now, let's discuss compliance obligations. To ensure adherence to these regulations, European Crypto Asset Service Providers (CASPs) must comply with certain measures. For transactions exceeding 1,000 EUR with self-hosted wallets, CASPs are obligated to collect crucial originator and beneficiary information. Additionally, CASPs are required to fulfill additional wallet verification obligations.
The implementation of these measures within the European Union aims to enhance transparency and mitigate potential risks associated with virtual asset transfers. For individuals involved in this domain, it is of utmost importance to stay informed and adhere to these new guidelines in order to ensure compliance.
What does the travel rules means to me as user?
As a user in the virtual asset industry, the implementation of the Travel Rule brings some significant changes that are designed to enhance the security and transparency of financial transactions. This means that when you engage in virtual asset transfers, certain personal information will now be shared between the involved parties. While this might sound intrusive at first, it plays a crucial role in combating fraud, money laundering, and terrorist financing.
The Travel Rule aims to create a safer environment for individuals like you by reducing the risks associated with illicit activities. This means that you can have greater confidence in the legitimacy of the virtual asset transactions you engage in. The regulation aims to weed out illicit activities and promote a level playing field for legitimate users. This fosters trust and confidence among users, attracting more participants and further driving the growth and development of the industry.
However, it's important to note that complying with this rule may require you to provide additional information to virtual asset service providers. Your privacy and the protection of your personal data remain paramount, and service providers are bound by strict regulations to ensure the security of your information.
In summary, the Travel Rule is a positive development for digital asset users like yourself, as it contributes to a more secure and trustworthy virtual asset industry.
Unlocking Compliance and Seamless Experiences: Tap's Proactive Approach to Upcoming Regulations
Tap is fully committed to upholding regulatory compliance, while also prioritizing a seamless and enjoyable customer experience. In order to achieve this delicate balance, Tap has proactively sought out partnerships with trusted solution providers and is actively engaged in industry working groups. By collaborating with experts in the field, Tap ensures it remains on the cutting edge of best practices and innovative solutions.
These efforts not only demonstrate Tap's dedication to compliance, but also contribute to creating a secure and transparent environment for its users. By staying ahead of the curve, Tap can foster trust and confidence in the cryptocurrency ecosystem, reassuring customers that their financial transactions are safe and protected.
But Tap's commitment to compliance doesn't mean sacrificing user experience. On the contrary, Tap understands the importance of providing a seamless journey for its customers. This means that while regulatory requirements may be changing, Tap is working diligently to ensure that users can continue to enjoy a smooth and hassle-free experience.
By combining a proactive approach to compliance with a determination to maintain user satisfaction, Tap is setting itself apart as a trusted leader in the financial technology industry. So rest assured, as Tap evolves in response to new regulations, your experience as a customer will remain top-notch and worry-free.
LATEST ARTICLE

The crypto market has entered a phase that veterans often call the "boring zone." It's a time when:
- Bitcoin's price seems stuck, fluctuating between $50,000 and $70,000 for months.
- Altcoins are in an even deeper slumber, with many down 50-80% from their peaks.
- Trading volumes on major exchanges have plummeted, dropping 30% from the last bull market's heights.
Sound familiar? It should. This lull is a recurring theme in the crypto market cycle, and historically, it's often the calm before the storm. It’s also a common attribute after a recent Bitcoin halving.
Let's look at what happened after previous Bitcoin halvings:
- 2012 Halving: 92 days until new all-time high
- 2016 Halving: 291 days until new all-time high
- 2020 Halving: 216 days until new all-time high
For perspective, 28 July 2024 marks 100 days from the most recent halving, with 25 February 2025 marking the 300-day mark.
The power of patient investing
Investing in cryptocurrencies over longer time horizons can be likened to early-stage venture investing, where patience could potentially lead to significant returns. While past performance doesn't guarantee future results, historical examples like Ethereum and Solana demonstrate this potential.
Ethereum, launching at less than $1 in 2014, and Solana, starting below $1 in 2020, have since seen their values grow to over $3,000 and $140 respectively as of early 2024.
In the crypto space, what’s known as the HODL approach, emphasises the power of time and compound growth, similar to that of traditional asset classes. The idea is straightforward: if you've taken a position in a project you believe has strong fundamentals, maintaining that position through periods of high volatility could potentially lead to significant gains.
To illustrate this point further, in 2010, Bitcoin was worth less than $0.01. By April 2024, it had reached around $70,000. An investor who bought $100 worth of Bitcoin in 2010 and held it until 2024 would have seen their investment grow to millions of dollars.
Strategies for surviving (and thriving) in the "boring zone"
During quiet periods in crypto dive deeper into blockchain fundamentals, research promising projects, instead of anxiously checking prices or reacting to every piece of news, use this time productively.
Alternatively, for those with capital to invest, dollar-cost averaging (DCA) could be something to consider. A Vanguard study found that DCA outperformed lump-sum investing in 68% of cases during market downturns, highlighting its potential effectiveness in notoriously volatile markets.
Know with certainty that this "boring zone" is often temporary. Based on previous cycles, we might see a new Bitcoin all-time high in 30 to 150 days, and once Bitcoin breaks its previous record, top altcoin projects have historically seen gains of 200% to 1,000%.
By staying patient and disciplined during quiet periods, you can be prepared for potential opportunities that may arise as the crypto market evolves. Remember, while historical patterns offer insights, they don't guarantee future results, but these historical patterns are worth considering as you plan your strategy.
We get it, the waiting game is hard
Holding onto your crypto during boring market times can be tougher than you'd think. When prices aren't moving much, it's easy to get antsy or start doubting your choices. But keeping a cool head and being rational is key to long-term success.
First off, remember why you got into crypto in the first place. Was it the tech? The potential? Keep that big picture in mind. It helps to set realistic expectations too - crypto's known for its ups and downs, so flat periods are normal.
Try to limit how often you check prices. Constantly peeking at your portfolio can drive you nuts during slow times. Instead, focus on other parts of your life or dive deeper into learning about blockchain.
Connecting with other crypto fans can help too. Chat about ideas, not just prices. And don't forget to celebrate small wins - even if the market's quiet, projects are still developing and growing.
Stay patient, stay curious, and remember: in crypto, today's boredom could be tomorrow's excitement.

What is a stablecoin?
A stablecoin is a cryptocurrency that aims to keep its value consistent with a specific asset or group of assets, in other words, its value is pegged to the underlying asset. Unlike volatile cryptocurrencies such as Bitcoin or Ethereum, stablecoins aim to provide the benefits of digital currencies without the wild price fluctuations. Most commonly, stablecoins are pegged to fiat currencies like the US dollar, with one coin typically equaling one dollar.
How do stablecoins maintain their value?
Stablecoins use various mechanisms to maintain their peg:
- Collateralised stablecoins
These are backed by reserves of the pegged asset. For every stablecoin issued, there should be an equivalent amount of the asset held in reserve (in a bank). Examples include USDC and USDT.
- Algorithmic stablecoins
These use smart contracts and algorithms to automatically adjust supply based on demand, theoretically maintaining the peg. An example was TerraUSD (UST) before its collapse.
- Hybrid models
Some stablecoins combine collateral backing with algorithmic mechanisms.
Maintaining the peg often involves continuous market operations, such as minting new coins when demand increases or burning excess supply when demand decreases.
What does it mean when a stablecoin depegs?
When a stablecoin "depegs," it means its value has deviated significantly from its intended peg. For instance, if a USD-pegged stablecoin trades at $0.95 or $1.05 instead of $1.00, it's considered depegged. Minor fluctuations are normal, but substantial or prolonged deviations indicate a problem.
Why does this happen?
Stablecoins can depeg for several reasons:
- Market pressure: Extreme market conditions can lead to massive sell-offs, overwhelming the stabilising mechanisms.
- Loss of confidence: If users doubt the stablecoin's backing or the issuer's credibility, they may rush to sell, causing a depeg.
- Insufficient collateral: If a stablecoin isn't adequately backed by reserves, it may struggle to maintain its peg during high-stress periods.
- Algorithm failures: For algorithmic stablecoins, flaws in the stabilising mechanism can lead to depegging.
- Regulatory issues: Legal challenges or regulatory crackdowns can shake confidence in a stablecoin.
- Liquidity crises: If there's not enough liquidity in the market, it can be difficult to maintain the peg.
- External economic factors: Major economic events or changes in monetary policy can affect a stablecoin's stability.
What are the consequences of a stablecoin depegging?
The consequences of a stablecoin depegging can be severe and far-reaching:
Loss of user funds
Investors holding the stablecoin may face significant losses if the value drops substantially.
Market volatility
A major stablecoin depegging can trigger broader crypto market sell-offs and instability.
Loss of trust
Depegging events can erode confidence in the entire stablecoin market and the specific project.
Regulatory scrutiny
Such events often lead to increased regulatory attention on stablecoins and the broader crypto industry.
Disruption of crypto ecosystems
Many DeFi protocols rely on stablecoins; a depeg can disrupt these systems. And as stablecoins are often used as collateral, depegging can trigger mass liquidations and potential system-wide instability.
Project failure
In extreme cases, like with Terra/LUNA, a stablecoin depeg can lead to the complete collapse of the associated project and ecosystem.
Understanding the mechanisms behind stablecoins and the risks of depegging is crucial for anyone involved in the cryptocurrency space. While stablecoins play a vital role in the crypto ecosystem, providing a bridge between traditional finance and the volatile world of digital assets, they are not without risks. Be sure to always do your own research before engaging in the crypto space.

If you’re in the process of applying for a passport chances are strong that you already know the importance of needing one. Whether you’re in a terrible hurry because you forgot to check the expiry date before booking your trip or maybe lost your passport ahead of an urgent cross-border meeting, we’ve got you covered. The UK offers a service that allows applicants to fast-track their application.
Find everything you need to know about the process below, including the fees involved. And why might we, a fintech platform, be informing you about fast-tracking passports? Because we’re in the business of travel. With our world-friendly app that allows users to seamlessly switch between currencies as they swipe their cards around the world, we understand not every process is this simple. Now that we’ve covered that, let’s get into why you’re really here.
How to fast-track your passport application
Getting a passport in the UK can sometimes be a lengthy process, but luckily there are options available to speed things up. Normally, it can take up to 10 weeks to receive a new passport through the standard application process. While it may be quicker in some cases, it's always best to be prepared for a wait.
The one-week fast-track option
The first option is the 1 week Fast Track service. This service allows you to renew an adult or child passport, replace a lost or stolen passport, or update your details. You can book an appointment for this service up to 3 weeks in advance and will need a debit or credit card.
How to apply
To apply for the 1 week Fast Track service, follow these steps:
1. Visit your local Post Office branch to obtain an application form (these are not available online).
2. Book your fast-track passport appointment online.
3. Pay the fee.
4. Take your completed application form and the required supporting documents to your appointment. There is a booklet accompanying the application form that provides a list of the necessary documents.
5. Once you have completed these steps, your new passport will be delivered to your home address within a week of your appointment. It's important to note that someone needs to be present to sign for the passport upon delivery.
The costs*
The cost for the 1 week Fast Track service is £155 for an adult passport and £126 for a child passport.
The same-day fast-track option
If you need your passport even faster, there is also the Online Premium service. With this service, you can collect your new passport on the same day as your appointment. However, please note that this service is only available for adult passport renewals issued after 31 December 2001.
If you have an adult passport issued before this date, you will need to use the one-week fast-track service or the standard application process.
How to apply
To use the Online Premium service, you can simply apply and book an appointment online. The earliest appointment you can get is 2 days after applying.
The cost*
The cost of this service is £193.50 for an adult passport.
Who can use these services?
It's important to know if you are eligible for these fast-track passport services. If you are applying for your very first UK passport, unfortunately, you won't be able to use either of the fast-track services (unless applying for a child's first-time passport in which case you can use the one-week fast-track option). For everything else, you will have to go through the standard application process instead.
In conclusion
Remember, it's always best to plan ahead and apply for your passport in advance to avoid any last-minute stress and government regulation curveballs. However, if you do find yourself in need of a passport urgently, these fast-track services can be a lifesaver.
If you have any further questions or need additional assistance, don't hesitate to reach out to the appropriate passport office or visit their website for more information (listed below). They will be able to provide you with the most up-to-date details and guidance regarding the fast-track process.
*Please note that the fees were correct at the time of writing and are subject to change. Check the website page listed below to find the relevant information.
References:
- GOV.UK - Passport application service
- GOV.UK - 1 week Fast Track service
- GOV.UK - Online Premium service

Private label cards are branded payment solutions that enable businesses to offer customized rewards, incentives, and financing options to their customers and employees. These cards serve as powerful tools for driving customer loyalty, improving cash flow management, and gaining valuable spending insights. In this article, we'll guide you through the concept of private label cards, their key benefits for businesses, and delve into how they work.
What are private label cards?
Private label cards are branded payment cards issued by businesses to their customers or employees, allowing them to make purchases or access funds within a specific ecosystem or network. Unlike traditional debit or credit cards issued by a bank, private label cards are a product tailored to the branding and specific needs of the issuing company.
These cards differ from traditional cards in several ways. Firstly, they are not tied to a specific financial institution but rather to the company's brand and loyalty program. Secondly, they often offer unique rewards and incentives tailored to the business's products or services. Additionally, private label cards provide businesses with valuable customer data and insights, enabling targeted marketing efforts and personalized experiences.
Private label cards and fintechs
In recent years, fintech platforms have revolutionized the issuance and management of private label cards. These technology-driven companies act as program managers, handling the end-to-end process of card issuance, transaction processing, and compliance adherence.
By partnering with fintech platforms like Tap, businesses can efficiently launch and manage their private label card programs, leveraging advanced technologies, scalability, and industry expertise without the need for extensive in-house resources.
How private label cards benefit businesses
Private label cards empower businesses to strengthen customer relationships, optimize financial operations, and gain a competitive edge through tailored rewards, data-driven insights, and robust security measures. Let’s explore some of these concepts below:
Drive business
Private label cards offer businesses a range of benefits that can drive customer loyalty, enhance brand recognition, and streamline operations. By offering customizable rewards and loyalty programs tailored to their products or services, businesses can incentivize customers to make repeat purchases while simultaneously collecting data on customer preferences, fostering long-term relationships and brand advocacy.
Cash flow management
Private label cards provide businesses with a valuable tool for cash flow management. By encouraging customers to use their branded cards, companies can receive payments more quickly, improving their working capital and financial flexibility.
Collect data and analytics
One of the key advantages of private label cards is the wealth of data and analytics they provide. Businesses can gain insights into customer spending patterns, preferences, and behaviours, enabling data-driven decision-making and targeted marketing strategies.
Security benefits
Additionally, private label card programs prioritize security and fraud prevention measures. Fintech platforms offering these solutions employ advanced technologies and protocols to safeguard customer information and transactions, providing businesses and their customers with peace of mind.
The differences between private label and co-branded cards
Private label cards are issued by a single retailer or business, bearing their branding and tailored rewards program. Co-branded cards, however, involve a partnership between a merchant and a major card network (Visa, Mastercard), carrying dual branding.
In general, private label cards offer more customization and control for the merchant but may have limited acceptance outside their network. They can also drive stronger loyalty but require more resources to manage.
Co-branded cards, on the other hand, have wider acceptance but less flexibility in terms of rewards/benefits. As they leverage an existing card network's infrastructure, they offer less differentiation.
The choice depends on the merchant's goals; private label are beneficial for deeper customization and loyalty while co-branded cards off wider acceptance and shared resources with a card network partner.
How private label cards work
Private label cards are issued through a collaborative process involving businesses and fintech platforms. Businesses define the card program's features, branding, and reward structure, while fintech platforms handle the technical and operational aspects. As program managers, fintech companies then oversee card issuance, transaction processing, and data management, leveraging their expertise and scalable technologies.
The importance of compliance and adherence to regulatory requirements cannot be underestimated or overlooked when looking at the issuance of private label cards. Fintech platforms need to ensure that card programs comply with industry standards, data privacy laws, and anti-fraud measures, providing businesses with a secure and reliable payment solution.
Regular audits and risk assessments are conducted to maintain compliance and mitigate potential risks. Businesses must always do their research before engaging in private label card issuance with a fintech platform.
Examples of use cases
Private label cards can offer a range of use cases across various industries. See several examples below:
Retail and e-commerce
In the retail and e-commerce sectors, they serve as powerful loyalty tools, incentivizing customers with tailored rewards and exclusive offers. Businesses can leverage these cards to drive repeat purchases and foster brand loyalty. An example would be the Amazon Store Card.
Corporate expense management
Corporate organizations utilize private label cards for streamlined expense management, enabling employees to make authorized purchases while providing detailed spending data for analysis and budgeting purposes.
These cards also facilitate employee incentive and recognition programs, rewarding high-performers with customized benefits and privileges. An example of this would be a company card issued to employees to use for company expenses.
Specific purposes
Additionally, private label cards can be issued as prepaid cards for specific purposes, such as payroll disbursements, gift cards, or restricted-use cards for controlled spending. This versatility allows businesses to tailor card programs to their unique needs, ensuring efficient fund management and targeted usage.
An example of this could be a corporate-branded preloaded gift card for promotional purposes allowing holders to buy something in-store using the card.
How to create a private label card for your business
With Tap, you can seamlessly integrate private label card programs into your operations. Tap streamlines the entire card issuance and management process, allowing companies to leverage off their advanced technologies and industry expertise.
By partnering with Tap, you gain access to a scalable and flexible solution, enabling you to launch and adapt card programs efficiently, tailored to your company’s specific needs. Tap's platform offers robust features, real-time analytics, and end-to-end support, empowering every businesses to deliver tailored payment experiences while ensuring compliance and security.
With Tap, you have the power to not only launch and adapt your card programs efficiently but also to customise the fees charged to your users. Our approach is entirely flexible, allowing you to set charges that align with your clientele's needs. Our platform offers unparalleled freedom, allowing you to tailor your card programs precisely to your company's needs and goals.
Conclusion
In summary, private label cards empower businesses with a versatile payment solution that promotes customer loyalty, optimizes operations, and delivers valuable data insights. Whether for retail, corporate, or specific use cases, private label cards offer a competitive edge through tailored rewards, data-driven strategies, and enhanced customer experiences - paving the way for business growth.
Please contact xxx for further information on setting up your private label card.

Did you know that there are five different ways we express our love through money? Below we break down the original five love languages and then explain how these can be integrated into a financial setting. Knowledge is power, after all.
The original five love languages
The original five love languages were first introduced by Dr. Gary Chapman in his book "The 5 Love Languages: The Secret to Love that Lasts" offering insight into how we convey our love and how we hope to receive it. The five love languages are:
Words of affirmation
Expressing love and appreciation through verbal or written compliments, praise, and kind words.
Quality time
Showing love by giving undivided attention and spending meaningful quality time together.
Receiving gifts
Demonstrating love through thoughtful and meaningful gifts, usually involves around both giving and receiving gifts.
Acts of service
Expressing love by performing acts of kindness and service for the other person.
Physical touch
Showing affection and love through physical touch, such as hugs, kisses, and holding hands.
These love languages help individuals understand how they prefer to give and receive love. The book also states that recognizing and speaking each other's love languages can strengthen relationships.
What are the financial love languages?
Taking the original pillars, we’ve created five money love languages to give you an idea of how you financially show up in relationships (family, love or otherwise). Whether you share a flat with your brother, a business with a friend, or a joint account with a partner, everyone will be able to relate to these financial love languages. Afterall, managing money in a positive light is the cornerstone of any healthy relationship.
The five financial love languages
There’s value in being attuned to your own patterns, and to those of the ones you love. By recognising your partner's money love language you might get a better objective of how to create more harmony in the relationship by understanding what drives them to spend money. Without further adieu, let’s get into the five money love languages.
Open communication
While there are few topics less pleasant to talk about than money, having open and honest communication when it comes to the benjamins is not only valuable but essential. Having the skill, or having honed the skill should we say, to speak about financial matters with a loved one is an accolade, and for some, the most natural money love language. These chats will likely make you feel empowered and more connected to those around you, making it easier to be on the same page.
Acts of service: money edition
While the original acts of service encompass doing things that make the lives of those you love a little easier, in this context acts of service relate to money-related tasks such as taxes or budgeting. Having someone do your taxes as an act of love might be a bit ambitious, so let’s look at alternatives. It could be organising the holiday budget or creating an action plan to get your friend out of debt, or simply fixing something for you in order to save you money.
Love in savings
While it doesn’t sound like the sexiest option, planning for the future and having financial security is an invaluable act of love. Whether through investments, retirement plans, or even an emergency fund, what doesn’t say “I love you” if not “let’s make a financial decision to grow old together.” Some people's love language is expressing affection through providing, so why not let them put their planning skills and diligence to the test and shower you with their love? It might even help you reach your financial goals that much faster.
Experiencing something together
This person’s money love language is expressing their fondness through experiences and quality time, spending money on taking a trip, going on an exciting date night, or simply a new adventure. Through investing in time and experiences, you are quite simply saying I value spending time with you more than I value monetary gains.
The art of gifting
The last money love language we have for you today centers around gift-giving. Are you someone who likes to shower friends with presents, or love to spoil your significant other with something wonderful? Then this one’s for you. While this shouldn’t ever involve draining your bank account, pouring your love (and money) into an appropriate gift is a great way to show affection. Remember, it’s often the thought that counts rather than the price tag.
Which is your money love language?
Which of these do you most resonate with? Sometimes by identifying these intrinsic needs, we are able to better understand not only ourselves but our expectations of others. Whatever your financial love language might be, be sure to pour the greatest amount of love into your own finances and steadily work toward reaching your financial goals.

Before Bitcoin was launched in 2009, Satoshi Nakamoto designed the cryptocurrency to have a maximum supply of 21 million coins. As part of the greater plan, the number of new Bitcoin that enter circulation decreases at regular intervals, thus maintaining the total supply. These intervals are known as halvings, and affect everything from market value to investing strategies to potential profitability. Let's get into it.
What is the Bitcoin halving?
Roughly every 4 years, or every 210,000 blocks that are mined, the network undergoes a halving where the block reward for miners is reduced by 50%. This reward is earned by verifying transactions and adding a new block to the blockchain.
The halvings process decreases the rate at which new Bitcoins enter circulation, gradually depleting the remaining supply until the final satoshi is mined, expected to be around 2140. After that, miners will solely rely on transaction fees as an incentive to validate blocks.
The most recent Bitcoin network halving took place in April 2024, when the mining reward was reduced from 6.25 BTC to 3.125 BTC.

Why does the halving occur?
The Bitcoin halving is pre-programmed into Bitcoin's core code and is not something that can be changed - it's set in stone. Designed to control and slow down the release of new Bitcoins over time results in fewer and fewer Bitcoin being minted after each halving event.
This limited supply is a key part of what gives the digital currency its deflationary nature and potential for increasing value. As the supply is capped at 21 million, the dwindling new supply hitting the market reinforces Bitcoin's artificial scarcity.
Previous Bitcoin halvings
Below we look at previous halvings and how these affected the price of Bitcoin. Historically, 12 - 18 months after halvings, Bitcoin has reached a record high. While this is not the rule of thumb, it has certainly been witnessed.
2009 - Bitcoin launches
Date: 3 January 2009
Block reward: 50 BTC
2012 - Bitcoin’s first halving
Date: 28 November 2012
Block: 210,000
Block reward: 25 BTC
Price before halving (November 2012): Around $12
Next all-time high after halving: $1,156 (November 2013)
2016 - Bitcoin’s second halving
Date: 9 July 2016
Block: 420,000
Block reward: 12.5 BTC
Price before halving (July 2016): Around $650
Next all-time high after halving: $19,891 (December 2017)
2020 - Bitcoin’s third halving
Date: 11 May 2020
Block: 630,000
Block reward: 6.25 BTC
Price before halving (May 2020): Around $8,800
Next all-time high after halving: $69,000 (November 2021)
2024 - Bitcoin’s fourth halving
Date: 19 April 2024
Block: 840,000
Block reward: 3.125 BTC
Price before halving (April 2024): Around $65,000
At the time of writing, next all-time high after halving: $99,655.50 (November 2024)
Taking a look at the future dates, the next halving is expected to take place in 2028, when the block reward will be reduced to 1.5625 BTC. Thereafter, in 2032 and 2036. This will continue until all Bitcoins have been mined, which is expected to be in 2140.
Potential impacts of the recent halving
The next Bitcoin halving event is expected to have several potential impacts on the cryptocurrency. First and foremost, it will reduce the supply of new Bitcoins entering circulation by 50%, substantially decreasing its inflation rate. This scheduled supply rate reduction enhances Bitcoin's hardcoded scarcity which could lead to increased demand if investors view reduced supply as more desirable. Higher demand coupled with tightened supply could potentially drive up Bitcoin's price.
However, the halving will also cut block rewards for miners by 50%, which could force some smaller mining operations to shut down if their expenses outweigh newly reduced revenues. This may result in mining becoming less decentralised as larger entities with greater economies of scale are able to continue operating profitably. This could lead to further consolidation of the mining hashrate among a smaller number of big players.
Regardless of price movement, the most recent halving holds significance for Bitcoin's disinflationary issuance schedule, which will continue until the final Bitcoin is mined around 2140. This systematically shrinking supply reinforces Bitcoin's key value proposition as a deflationary asset, with absolute scarcity built into its design. Understanding this info highlights why some investors see Bitcoin's scarcity as a central role in its potential long-term value.
How will the rest of the crypto market be impacted?
We can confirm that Bitcoin's halving creates a ripple effect across the entire cryptocurrency market. While it directly impacts Bitcoin, it can also cause broader market shifts affecting many altcoins as investors start adjusting their portfolios during this time, which can lead to increased volatility and capital moving between digital assets.
Established cryptocurrencies like Ethereum often respond to Bitcoin's market changes, though their reactions aren’t always predictable. Smaller, less-known coins may face even greater uncertainty. Because crypto markets are so interconnected, even indirect effects from the halving can create big waves, making it a key event that influences the entire ecosystem.
Should I invest during a Bitcoin halving?
Sure, navigating Bitcoin halving speculation can feel like walking through a maze. Investors often debate the best timing - before, during, or after the event - but there's really no universal playbook.
The cryptocurrency market moves in mysterious ways, influenced by countless global factors, and past halvings have shown dramatically different market behaviors, making predictions challenging. While some see these events as potential opportunities, others view them with caution.
The key is understanding that no single strategy guarantees success. Individual research, a clear view of personal risk tolerance, and a broad understanding of market dynamics are essential for anyone considering involvement in this volatile landscape.
The bottom line
The Bitcoin halving is a highly significant event worth learning about as it enforces the cryptocurrency's hardcoded disinflationary monetary policy. While past halvings have led to powerful bull markets and substantial price appreciation, as illustrated above, it's important to understand that future price movements remain unpredictable and cannot be relied on.
Bitcoin's value is influenced by a complex array of factors beyond just supply dynamics, including adoption rates, regulatory developments, and overall market sentiment. Though artificially constrained supply can increase scarcity, demand is ultimately the driving force behind long-term valuations.
Kickstart your financial journey
Ready to take the first step? Join forward-thinking traders and savvy money users. Unlock new possibilities and start your path to success today.
Get started