Want to launch your own branded card program? We break down the what and how—unlock new revenue, boost loyalty, and stay ahead in the digital payment game.
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Ever wondered how companies launch those shiny credit cards with their logos on them? Let's dive into the world of card programs and break down everything you need to know to launch one successfully.
What's a card program, anyway?
Think of a card program as your business's very own payment ecosystem. It's like having your own mini-bank, but without the vault, technical infrastructure and security guards. Companies use card programs to offer payment solutions to their customers or employees, whether a store credit card, a corporate expense card, or even a digital wallet.
As you’ve probably figured, the financial world is quickly moving away from cash, and card payments are becoming the norm. In fact, they're now as essential to business as having a product, website or social media presence.
Why should your business launch a card program?
Launching a card program isn't just about joining the cool kids' club – it's about creating real business value and heightened exposure. Here's what you can achieve:
Keep your customers coming back
Remember those loyalty cards from your favourite coffee shop? Card programs take that concept to the next level. When customers have your card in their wallet, they're more likely to choose your business over competitors. Plus, every time they pull out that card, they (and everyone else around) see your brand.
Show me the money!
Card programs open up exciting new revenue streams. You can earn from:
- Interest charges (if applicable)
- Transaction fees from merchants
- Annual membership fees
- Premium features and services
- Insights and information on spending habits
Know your customers better
Want to know what your customers really want? Their spending patterns tell the story. Card programs give you valuable insights into customer behaviour, helping you make smarter business decisions.
Understanding the card program ecosystem
Let's break down the key players in this game:
The dream team
Picture a football team where everyone has a crucial role:
- Card networks (like Visa and Mastercard) are the referees, setting the rules
- Card issuers (like Tap) are the coaches, making sure everything runs smoothly
- Processors (overseen by Tap) are the players, handling all the transactions on the field
Open vs. closed loop: what's the difference?
Open-loop and closed-loop cards differ in where they can be used and who processes the transactions. Let’s break this down:
Open-loop cards:
These cards are branded with major payment networks like Visa, Mastercard, or American Express, and are accepted almost anywhere the network is supported, both domestically and internationally.
Examples: Traditional debit or credit cards, prepaid cards branded by major networks.
Pros: Wide acceptance and flexibility.
Cons: May come with fees for international use or transactions.
Closed-loop cards:
Cards issued by a specific retailer or service provider for exclusive use within their ecosystem. These cards are limited to the issuing brand or select partners.
Examples: Store gift cards (like Starbucks or Amazon), fuel cards for specific gas stations.
Pros: Often come with brand-specific rewards or discounts.
Cons: Limited to specific merchants; less flexibility.
Challenges that may arise
Let's be honest – launching a card program isn't all smooth sailing. Here are the hurdles you'll need to jump:
The regulatory maze
Remember trying to read those terms and conditions? Well, card program regulations are even more complex. You'll need to navigate through compliance requirements that would make your head spin.
Security
Fraud is like that uninvited guest at a party – it shows up when you least expect it. You'll need robust security measures to protect your program and your customers.
We’ve designed our card program to handle these niggles, so that you can bypass the challenges and reap the rewards. With a carefully curated experience, we take care of the setup, programming and hardware so that you can focus on the benefits and users.
Closing thoughts
Launching a card program is like building a house – it takes careful planning, the right tools, and expert help. But when done right, it can become a powerful engine for business growth.
Contact us to get started on building a card program tailored to your company. After all, the future of payments is digital, and there's never been a better time to get started.
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The world of cryptocurrency is constantly evolving, as are the threats that come with it. As hackers and cybercriminals are always looking for new ways to steal or compromise digital assets, bank-grade security has become a vital component needed when engaging in custodial wallet solutions.
By implementing bank-grade security measures, platforms and services can ensure the safety and protection of customer funds, build trust and confidence with users, and attract new investors.
The importance of bank-grade security in crypto custodial wallets
When it comes to cryptocurrencies, bank-grade security is crucial for any platform or service that provides custody or storage solutions for digital assets.
It involves a set of protocols, technologies, and procedures that are specifically designed to protect cryptocurrencies from theft, hacking, and other cyber-attacks.
In terms of custodial and non-custodial wallets, custodial wallets have a third-party manage the custody of a user's private keys, assuming responsibility for managing the private key, safeguarding assets, and signing transactions. As the responsibility is now shifted away from the user, it becomes increasingly important that the correct security measures are put in place.
At Tap, we understand the importance of bank-grade security in managing and storing cryptocurrencies. We are committed to providing our clients with the highest level of security measures to ensure the safety and protection of their crypto assets.
So what are the benefits of using bank-grade security when dealing with cryptocurrencies? Before we answer this let's first take a look at the difference between custodial and non-custodial wallets.
Custodial wallets vs non-custodial wallets
Custodial wallets and non-custodial wallets are two types of digital wallets used to store and manage cryptocurrencies. As mentioned above, custodial accounts are provided by third-party services, such as crypto exchanges or wallet providers, and they hold the private keys to the user's cryptocurrencies.
Non-custodial wallets, on the other hand, allow users to hold and manage their own private keys without the involvement of a third-party service.
In terms of security, custodial wallets have some advantages and disadvantages compared to non-custodial wallets. Custodial accounts offer convenience and ease of use, as the third-party service takes care of the security and management of the user's assets. This can be particularly helpful for beginners in the crypto space who may not have the technical knowledge or experience to manage their own wallets.
However, custodial accounts also come with some risks. Since the third-party service holds the private keys, users are essentially trusting the service to keep their assets secure. If the service provider is hacked or experiences a security breach, the user's assets could be lost or stolen. Hence the importance of these services implementing stringent security measures.
Non-custodial wallets such as hardware wallets, on the other hand, offer users complete control over their assets. In this case, the user holds the private key and has full control over their cryptocurrencies ensuring that they are stored and managed securely.
Non-custodial wallets can also be considered more private, as users are not required to share their personal information with a third-party service.
While non-custodial wallets hold one's crypto investments they typically do not provide the range of services offered by a third-party service provider.
Protecting your private keys with bank-grade security measures
First and foremost, bank-grade security offers a high level of protection against cyber threats. Cryptocurrencies are often considered a prime target for hackers and cybercriminals due to their decentralized nature and lack of regulation.
When using a custodial crypto wallet, the platform on which you are storing your cryptocurrencies is therefore responsible for your private key and responsible for keeping your personal information safe.
With bank-grade security measures in place, crypto assets are stored in secure offline wallets, protected by multi-layered encryption, and monitored 24/7 by a team of security experts. This significantly reduces the risk of theft or loss of cryptocurrencies from a crypto wallet.
How bank-grade security can attract institutional investors to crypto
In addition to protecting against cyber threats, bank-grade security also provides peace of mind for investors and traders. When dealing with traditional financial institutions, customers expect a certain level of security and protection for their assets. The same should be true for cryptocurrencies. By implementing bank-grade security measures, platforms and services can build trust and confidence with their customers.
Additionally, bank-grade security can help attract these investors to the world of cryptocurrency. Institutional investors, such as hedge funds and pension funds, often have strict requirements for custody and storage solutions. They need to know that their crypto wallet and assets are secure and protected from theft or loss.
By offering bank-grade security measures, platforms and services can appeal to these investors and open up new opportunities for growth and expansion.
The role of HSMs, multi-factor authentication, and encryption in crypto wallets
Investing in cryptocurrencies requires a high degree of security and protection, and bank-grade security measures are essential to ensure the safety and protection of crypto assets stored in crypto wallets. Hardware security modules (HSMs), multi-factor authentication, and encryption are three critical components of bank-grade security measures that play a significant role in protecting crypto wallets.
HSMs are specialized hardware devices that provide secure storage and management of cryptographic keys. They are designed to prevent unauthorized access to assets by requiring multiple layers of authentication and verification. HSMs are widely used in the financial industry and are considered one of the most secure methods for storing and managing cryptocurrencies.
Multi-factor authentication is another key component of bank-grade security. It involves requiring users to provide more than one form of authentication to access their crypto wallet. For example, a user may be required to enter a password and a one-time code sent to their mobile phone. This significantly reduces the risk of unauthorized access and ensures that only authorized users can access their custodial or non-custodial wallet.
Encryption is also a critical component of bank-grade security. It involves transforming assets into an unreadable format that can only be deciphered with a decryption key. This ensures that even if a hacker manages to access the custodial or non-custodial wallet, they will not be able to read or use them.
By implementing bank-grade security measures, platforms and custodial account services can ensure the safety and protection of their customers' crypto holdings, build trust and confidence, and attract investors.
Bank-grade security vs other types of security measures used by a crypto exchange
What makes bank-grade security different from other types of security measures is the combination of technology and protocols used to securely store the crypto wallet. Crypto exchanges typically implement bank-grade security solutions that include a combination of hardware and software-based security measures, such as HSMs, multi-factor authentication, and encryption.
Looking ahead, the importance of bank-grade security in the world of cryptocurrency exchanges is only going to increase. As more people adopt cryptocurrencies and the market continues to grow, the need for secure storage and custody solutions will become even more pressing. Platforms and custodial account services that can offer bank-grade security measures will be better positioned to compete and succeed in this rapidly evolving industry.
In conclusion
Bank-grade security is essential for anyone who wants to use cryptocurrencies safely and securely. It ensures the protection of custodial wallets and instills a degree of trust in those utilizing the custodial wallets on offer.
Whether you're an investor, trader, or simply someone who wants to store your assets, bank-grade security measures provide peace of mind and protection against cyber threats through implementing strong security measures. At Tap, we take security very seriously and are committed to providing our customers with the highest level of protection for their assets and crypto wallets.
Considering going on a last-minute travel adventure? While we’ve been programmed to think that last-minute travel equates to more expensive, this isn’t necessarily always the case. In this article, we’re dishing out the top 5 last-minute travel tips and ways in which you can score big and tap into great last-minute travel deals.
From tips on how to google flights to finding hotel rooms with perks and everything else you might need for your last-minute bookings, we've got you covered right here.
1) Be flexible
Flexibility is key to saving on any last-minute travel needs you may have. And the number one way of doing so is by being f.l.e.x.i.b.l.e.
Whether it’s with your travel dates, flight times, or destination, flexibility can save you a lot of money in the long run. Accommodation and flight prices depend on a plethora of factors such as whether it's in-season or off-season, if you're only looking at popular destinations, or if there are events taking place nearby at the same time, i.e. a conference.
Be sure to check out a range of options before deciding on a specific date and time, just a day’s difference can equate to hundreds of dollars. You might end up surprised by how much money you can save on your last-minute travel adventure by just going with the flow.
2) Fly wise, fly cheap
The most significant savings come from hotel deals and package deals—not airplane tickets. Flight prices usually go up in cost as the date of departure gets closer, but there is hope for last-minute travel deals. If you want to fly out of town within the same week that you book your seats, try buying your tickets on a Sunday or Tuesday, airlines frequently discount their fares on these days and offer the best deals.
You'll be saving some decent money by avoiding flying on Fridays and Mondays as fares are expected to be higher since they're the most popular days for weekend travelers. Opt for mid-week travel if possible.
Another top tip that many individuals are unaware of is that their browser keeps track of the terms they search for on a regular basis. If the platform notices that someone is searching for anything related to holidays or last-minute flights, the price will rise.
To avoid paying more for the same thing, make sure to open your browser in an incognito window before you google flights and thus prevent being tracked or leaving a history of your searches. The same applies to airline websites and online travel agencies. Not just a last-minute travel hack, but one to use across all varieties of travel.
3) Be on the lookout for perks
If you're looking for a more affordable way to vacation, then pay attention to the perks and benefits offered by travel companies and accommodations, especially when it comes to last-minute travel. Consider booking accommodation that includes free breakfast and/or complimentary parking, every little bit helps.
You will be surprised at how much money some of these perks can save! For instance: free breakfast could save you about $20 to $25 per day while parking can easily range from anything between $30 to $45 a day if you opt to get a rental car.
Always do the math before deciding if a specific accommodation is worth it. Check out platforms like Booking.com, Travago, and a specific hotel website you like for the best deals and last-minute travel options, as well as travel apps for any last-minute deals.
4) Read the fine print
When it comes to a last-minute trip, be aware of the fine print when booking your flight, adventure, or accommodation. Make sure to read up on their cancellation policies as many airlines now offer relaxed rules for changing plans at short notice which means you may be able to change dates without penalty if necessary.
While last-minute deals and spontaneity are exciting, sometimes life has a way of getting in the way so be sure to know the specific terms of your flights and hotels.
5) Prep like a pro
If you're looking to travel on a budget, there's more to think about than just withdrawing cash from an ATM. With a little planning ahead, you can become a savvy traveler and save yourself some money - even with last-minute travel!
Many of us have been abroad and had to pay outrageous ATM and credit card fees. And all because we didn’t do our research and plan ahead. By taking your Tap card with you, you’ll save a substantial amount of money on your ATM withdrawal fees and foreign exchange fees thanks to its low to zero fees plans compared to that of traditional banks.
All operated through the app, you can stay up to date on your transaction history and your balances in real-time, and easily - and instantly - transfer funds between accounts. The card also allows you to swipe at merchants worldwide and make quick payments no matter where in the world you might be.
It's also worth doing your research on whether the place you are traveling to prefers guests paying cash or if it is more card transaction based. You would hate to have to travel around with a wad of cash that is difficult to get rid of.
Be wise
Booking for a honeymoon, anniversary, or simply a romantic getaway? Last-minute travel might not be appropriate for you if you’re set on a particular type of accommodation at a particular location or must go during specific travel dates.
If everything has to be in harmony with your plans, we would strongly recommend you book ahead of time instead of opting for a last-minute trip. You wouldn’t want to cut corners to save money on your once-in-a-lifetime memories.
Travel smart to travel far
Embrace all that life has to offer by exploring different corners of the globe and get more bang for your buck with these 5 travel tips. From saving a few bucks here and there, you could end up saving big on your last-minute trip.
Be sure to switch to incognito mode and start searching for your dream holiday, it might be just around the corner!
We are delighted to announce the listing and support of Balancer (BAL) on Tap!
BAL is now available for trading on the Tap mobile app. You can now Buy, Sell, Trade or hold BAL for any of the other asset supported on the platform without any pair boundaries. Tap is pair agnostic, meaning you can trade any asset for any other asset without having to worries if a "trading pair" is available.
We believe supporting BAL will provide value to our users. We are looking forward to continue supporting new crypto projects with the aim of providing access to financial power and freedom for all.
Balancer, a popular choice for traders and liquidity providers in the crypto space, is an AMM platform built on the Ethereum network that functions as a self-balancing weighted portfolio, liquidity provider, and price sensor.
Balancer allows users to create liquidity pools of digital assets using smart contracts. These self-balancing index funds automatically adjust the proportion of assets in the Balancer pools to maintain their desired ratios, even as individual coin prices fluctuate.
The BAL token is the native utility token for the Balancer protocol, which is used to govern the platform and incentivize liquidity providers. The token was launched three months after the initial platform launch following the success of the COMP token on the Compound network.
Get to know more about Balancer (BAL) in our dedicated article here.
In a world where dreams often seem out of reach, we find ourselves humbled and elated to share a remarkable achievement with all of you: Tap has reached an incredible milestone of 150,000 users and counting! Today, we take a moment to pause, reflect, and appreciate the extraordinary journey that has brought us here.
As we trace our steps back to the beginning, we are reminded of the countless hours, late nights, and tireless efforts poured into building something meaningful— Tap, a financial app that would make a difference in people's lives.
Our dedicated team of talented individuals, driven by a shared vision, embarked on this magical journey with a humble determination to reshape the future of finance.
Together, we faced challenges, learned from our mistakes, and celebrated small victories along the way. It was a journey filled with passion, resilience, and unwavering belief in the transformative power of our app. But we couldn't have come this far without the unwavering support and trust of our incredible user community.
To every single user who embraced Tap, believed in our mission, and allowed us to be a part of their financial lives, we express our deepest gratitude. Your feedback, enthusiasm, and inspiring stories have fueled our motivation and guided us on the path to improvement.
From the stories of individuals triumphing over debt, saving for their first homes, or pursuing their entrepreneurial dreams, we have witnessed the impact of our app in transforming lives. It is your dedication, commitment, and unwavering belief in our shared journey that has brought us to this momentous milestone.
But let us not rest on our laurels. As we celebrate this remarkable achievement, we look to the future with eager anticipation.
The landscape of finance is ever-evolving, and together, we have the power to shape its course. It is our collective responsibility to continue building a future of finance that is inclusive, empowering, and accessible to all.
As we navigate the uncharted territories ahead, we remain committed to listening, learning, and evolving. We will continue to harness our team's collective knowledge, passion, and expertise to bring you even more groundbreaking features, enhanced user experiences, and financial solutions that inspire and uplift.
With hearts full of gratitude and excitement, we celebrate this moment. To our dedicated team, our invaluable user community, and all the individuals who believe in our mission, we extend our deepest appreciation.
Together, let us forge ahead and build the future of finance that transforms lives and paves the way for countless new dreams to be realized.
Investors looking to establish a passive income stream often turn to a dividend investing strategy as it provides regular payments from their investments. While dividend investing might sound intimidating to beginner investors, the truth is that with adequate research and understanding it is very simple to tap into.
Dividends are a portion of a company's earnings that are distributed to its shareholders and can provide a reliable source of income (also referred to as dividend income) over the long term. However, not all dividend-paying stocks are created equal, and investors need to carefully evaluate the companies they invest in to make sure that they are making sound financial decisions.
In this article, we will provide six tips for dividend investing that can help investors choose the right stocks and maximize their returns in terms of dividend payments.
Look to mature companies
When implementing a dividend investing strategy and looking at which stocks pay dividends, it is generally advisable to focus on established, mature companies rather than start-ups. Established companies have a proven track record of stability and success, which can provide investors with a sense of security and confidence. Investors will also often research a company's dividend yield to confirm their decision.
A dividend yield is a dividend per share divided by the price per share. It can also be calculated as a company's total annual dividend payments divided by its market capitalization if the number of shares is constant. A good dividend yield is anywhere from 2% - 6%, the higher the better. Lower dividend yields can make a stock appear less competitive relative to its industry.
Mature companies typically have a more predictable revenue stream, which makes it easier to forecast their future earnings and dividends. They also tend to have a history of paying dividends consistently, which is a crucial factor for dividend investors.
Ultimately, it is important for investors to carefully evaluate the financial health and stability of any company they are considering investing in, but for those seeking consistent dividends, established, mature companies are typically a safer and more reliable option.
Look at the company’s dividend payout ratio
The dividend payout ratio represents the proportion of the company's net income that is distributed to shareholders as dividends. This ratio is expressed as a percentage of the company's earnings that are paid out to its shareholders in the form of dividend income.
The payout ratio gives investors a look at how much income is being paid to investors and how much is being retained and used by the company. If a company with high-yield dividend stocks has a high payout ratio (i.e. paying out a large portion of its income to shareholders) this should raise red flags as if this income stream diminishes the dividend income will too.
Stability pays out in the long run
When looking for dividend-paying stocks, it is important to prioritize stability over quantity. This means choosing companies with a proven track record of steady earnings and consistent dividend payments, rather than simply seeking out the highest dividend yield.
By selecting quality investments, investors can minimize their risk exposure and reduce the likelihood of unexpected drops in dividend payouts or stock value. Additionally, companies with strong financial health are better positioned to weather market volatility and economic downturns, which can help to protect investors' portfolios in the long term.
Ultimately, prioritizing stability over quantity is key for any dividend investing strategy.
Always establish your financial goals early on
When looking at buying dividend-paying stocks, first establish a few key goals, like whether growth investing or value investing is a priority for your investment strategy. This will help you determine which companies to seek out, and whether your portfolio can incorporate younger companies. While mature ones will offer consistent and steady payouts, newer ones might present impressive dividend yields in the short term.
By establishing your financial goals before investing you will be able to create a formula to follow that allows you to explore a potentially wider range of options. Always be sure to look at past and present returns and consider the company’s future potential. This will help to establish how profitable the company might be in the future from a dividend growth perspective.
Know when to cut your losses
Investing in dividend stocks requires a balance between patience and knowing when to cut your losses. While waiting for an investment to pay off can be tempting, holding onto a failing stock can result in significant losses. Recognizing when a stock is underperforming and taking action is crucial to successful dividend investing.
It's important to monitor the financial health and performance of a company and reevaluate the investment if it fails to meet expectations. Knowing when to cut your losses and sell a stock that is no longer viable can protect your portfolio and help to prevent significant financial losses. Being aware of market trends and the performance of the companies you invest in is key to making informed investment decisions.
Don’t put all your eggs in one basket
Diversifying your portfolio is crucial when investing in dividend stocks to minimize risk and maximize returns. Putting all your money into one or a few stocks exposes you to significant risk if any of them fail.
By diversifying across multiple companies and sectors, you can spread your risk and minimize the impact of a single stock's performance on your portfolio. Investing in companies with varying levels of financial health and dividend yields can help to create a more balanced portfolio.
Diversification is a key strategy for long-term dividend investors who want to build a stable and sustainable source of passive income while mitigating the risk of significant financial losses.
Additionally, some investors opt to implement a dividend investment strategy that looks to increase dividend yields over time. This process centers around dividend reinvestment which essentially means reinvesting the dividend payout one received. This over time will contribute to dividend growth, in the same way as compound interest works.
In conclusion
Investing in dividend-paying stock is an excellent way of building passive income streams while still building an impressive investment portfolio. With the right approach and adequate research, this can contribute to significant gains for your greater financial goals.
The golden key is to gauge which stocks, in this case, dividend stocks, provide the strongest returns with minimal risk, and which stocks have the highest dividend growth potential. Implement these 6 golden rules above to better position yourself for success.
The Basic Attention Token (BAT) is a utility token designed to transform the digital advertising space. Developed for the Brave web browser ecosystem, BAT aims to create a fairer and more transparent advertising model for both users and advertisers. By incentivising user attention and rewarding them with BAT for engaging with ads, the Brave browser ecosystem is tackling the inefficiencies and privacy concerns in digital advertising.
What is Basic Attention Token (BAT)?
Basic Attention Token (BAT) is an Ethereum-based utility token integrated into the privacy-focused Brave browser page. Launched in 2016, Brave aims to revolutionise the digital advertising industry by promoting fairness and transparency between advertisers, publishers, and users.
Users receive cryptocurrency rewards in the form of BAT for viewing ads, which allows publishers to deliver more impactful advertisements. This empowers advertisers to make better use of their budgets and better target their target audience. Users then have the flexibility to hold, exchange, or use BAT to support their favourite content creators.
BAT acts as a settlement currency for publishers within the Brave browser ecosystem, facilitating transactions between advertisers, publishers, and users based on their web activity. This token streamlines business between the three parties.
Since its inception, Brave has gained popularity among crypto users and established partnerships with reputable blockchain companies, cementing its position as a leader in the blockchain-based digital advertising space. Through BAT, which launched in 2018, Brave aims to transform the digital advertising economy.
Who created Basic Attention Token?
Basic Attention Token (BAT) was founded by Brendan Eich and Brian Bondy, two highly regarded individuals in the internet browsing software sector. Eich is the co-founder and former CTO of Mozilla Firefox and the inventor of Javascript while Bondy is an influential software engineer with an impressive resume.
A year after launching the Brave web browser, the pair launched an initial coin offering for the Basic Attention Token (BAT), raising $35 million in just 30 seconds. Selling 1 billion BAT tokens, this is one of the fastest sell-out ICOs of all time. Half of the tokens sold during the ICO were reserved by Brave Software, the parent company of the platform and token; of which 300 million of the reserved tokens were kept for future sale and promotion while 200 million were allocated to the Brave team.
According to the website, the BAT token project has a team of 13 members behind it under the guidance of 4 advisors.
How does BAT work?
The Basic Attention Token (BAT) operates on the Brave browser, a privacy-focused platform developed by the team behind the token. Brave is a free browser that prioritises user control, loading pages significantly faster than its competitors. Unlike other browsers, Brave only serves advertisements if users opt-in to view them.
Within the Brave browser, users can participate in the Brave Rewards program, which enables them to earn BAT for their attention. They can choose to view privacy-respecting ads or support their favourite content creators by sending them BAT through the Brave Rewards Creators program. By default, Brave blocks trackers and ads, ensuring a more secure and private browsing experience. When users opt-in to view ads, they are only presented with ads from trusted partners, and they are rewarded in BAT for engaging with them.
Publishers are rewarded with BAT based on user attention to their content, encouraging the delivery of higher-quality ads. This rewards system benefits both publishers, who can generate more revenue, and advertisers, who achieve a better return on investment for their advertising budget.
Additionally, users can exchange BAT for various services on the platform and gain access to select premium content. The ultimate goal is to provide users with more control over their online experience while empowering publishers and advertisers with a more transparent and effective advertising platform.
To track the movement of BAT and facilitate transactions, Brave utilises the Brave Micropayments Ledger. This ledger allows advertisers, publishers, and readers to enter into smart contracts and transfer payments securely. Brave is also exploring the use of zero-knowledge proofs in its blockchain to provide anonymity in online media transactions.
Privacy and security are paramount in the Brave browser. Advertisers on Brave are verified, reducing the risk of fraudulent ads and ensuring a safer browsing experience. Users' private data and tracking information are stored only on their devices, preserving their anonymity.
To address fraud and privacy concerns, Brave and BAT have implemented robust security measures. The browser eliminates third-party traffic sourcing and utilises Basic Attention Metrics (BAM) to reduce fraud. The open-source code is auditable, and attention and engagement are verified using Zero-Knowledge Proof (ZKP) protocols. Ads and payouts are rate-limited, and token awards from the user growth pool are distributed gradually to discourage bot operations.
What is the BAT token?
In traditional advertising, advertisers pay rates based on the number of viewers their ads receive. With no guarantee that these viewers are paying attention, BAT seeks to address this issue by incentivising users to pay attention to ads.
When users view ad content on the Brave browser, they are rewarded with BAT tokens as a form of revenue sharing while the publishers and advertisers are rewarded for the most active advertising campaigns. These Brave rewards incentivize users to engage with the ads and provide advertisers with the assurance that their ads are being seen by an attentive audience. Advertisers are willing to pay a premium for this undivided attention.
BAT can be exchanged for cash or held in a digital wallet. Additionally, it can be traded on various cryptocurrency exchanges, allowing users to buy or sell BAT tokens. It's important to note that BAT has a limited supply, initially capped at one billion BAT tokens but later revised to 1.5 billion.
The Basic Attention Token price is influenced by the price of Ethereum since it is an ERC-20 token built on the Ethereum blockchain. As the price of Ethereum fluctuates, the Basic Attention Token price will adjust proportionally.
At the time of writing, the Basic Attention Token had a circulating supply of 1.49 billion BAT tokens, 99% of the maximum total supply.
How can I buy Basic Attention Token?
Whether you're interested in exploring the Basic Attention Token ecosystem or expanding your investment portfolio, you have the convenient option to purchase or sell Basic Attention Token tokens directly through the Tap app.
Tap is a fully licensed and regulated fintech platform that provides a secure avenue not only for purchasing BAT tokens but also for trading, storing, and utilising them. The integrated technology also ensures that traders have access to the top Basic Attention Token price at all times.
To get started, simply download the app, create an account, and complete a quick identity verification process, a legal requirement that typically takes less than 5 minutes. Once your account is set up, you can deposit either cryptocurrency or fiat funds and immediately tap into the coin's circulating supply by trading BAT tokens. The platform supports various leading cryptocurrencies and fiat currencies, enabling individuals from anywhere in the world to empower their financial journey.