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Want to launch your own branded card program? We break down the what and how—unlock new revenue, boost loyalty, and stay ahead in the digital payment game.
Ever wondered how companies launch those shiny credit cards with their logos on them? Let's dive into the world of card programs and break down everything you need to know to launch one successfully.
What's a card program, anyway?
Think of a card program as your business's very own payment ecosystem. It's like having your own mini-bank, but without the vault, technical infrastructure and security guards. Companies use card programs to offer payment solutions to their customers or employees, whether a store credit card, a corporate expense card, or even a digital wallet.
As you’ve probably figured, the financial world is quickly moving away from cash, and card payments are becoming the norm. In fact, they're now as essential to business as having a product, website or social media presence.
Why should your business launch a card program?
Launching a card program isn't just about joining the cool kids' club – it's about creating real business value and heightened exposure. Here's what you can achieve:
Keep your customers coming back
Remember those loyalty cards from your favourite coffee shop? Card programs take that concept to the next level. When customers have your card in their wallet, they're more likely to choose your business over competitors. Plus, every time they pull out that card, they (and everyone else around) see your brand.
Show me the money!
Card programs open up exciting new revenue streams. You can earn from:
- Interest charges (if applicable)
- Transaction fees from merchants
- Annual membership fees
- Premium features and services
- Insights and information on spending habits
Know your customers better
Want to know what your customers really want? Their spending patterns tell the story. Card programs give you valuable insights into customer behaviour, helping you make smarter business decisions.
Understanding the card program ecosystem
Let's break down the key players in this game:
The dream team
Picture a football team where everyone has a crucial role:
- Card networks (like Visa and Mastercard) are the referees, setting the rules
- Card issuers (like Tap) are the coaches, making sure everything runs smoothly
- Processors (overseen by Tap) are the players, handling all the transactions on the field
Open vs. closed loop: what's the difference?
Open-loop and closed-loop cards differ in where they can be used and who processes the transactions. Let’s break this down:
Open-loop cards:
These cards are branded with major payment networks like Visa, Mastercard, or American Express, and are accepted almost anywhere the network is supported, both domestically and internationally.
Examples: Traditional debit or credit cards, prepaid cards branded by major networks.
Pros: Wide acceptance and flexibility.
Cons: May come with fees for international use or transactions.
Closed-loop cards:
Cards issued by a specific retailer or service provider for exclusive use within their ecosystem. These cards are limited to the issuing brand or select partners.
Examples: Store gift cards (like Starbucks or Amazon), fuel cards for specific gas stations.
Pros: Often come with brand-specific rewards or discounts.
Cons: Limited to specific merchants; less flexibility.
Challenges that may arise
Let's be honest – launching a card program isn't all smooth sailing. Here are the hurdles you'll need to jump:
The regulatory maze
Remember trying to read those terms and conditions? Well, card program regulations are even more complex. You'll need to navigate through compliance requirements that would make your head spin.
Security
Fraud is like that uninvited guest at a party – it shows up when you least expect it. You'll need robust security measures to protect your program and your customers.
We’ve designed our card program to handle these niggles, so that you can bypass the challenges and reap the rewards. With a carefully curated experience, we take care of the setup, programming and hardware so that you can focus on the benefits and users.
Closing thoughts
Launching a card program is like building a house – it takes careful planning, the right tools, and expert help. But when done right, it can become a powerful engine for business growth.
Contact us to get started on building a card program tailored to your company. After all, the future of payments is digital, and there's never been a better time to get started.

Exploring the function of stablecoins in the global financial market and their integration in businesses - the why and the how.
Currency volatility is a challenge that businesses operating across borders can’t afford to ignore. Exchange rate fluctuations can erode profits, increase costs, and create financial uncertainty, making it difficult for companies to plan effectively.
For businesses that deal with international transactions, traditional solutions like foreign exchange (forex) hedging can be expensive and complicated. Thankfully now, there's a smarter, more efficient alternative—stablecoins.
Stablecoins offer businesses a way to bypass the unpredictability of currency fluctuations by providing a digital asset pegged to stable currencies like the US dollar. The black and white of it is that they make cross-border payments faster, cheaper, and more reliable.
In this article, we’ll explore why stablecoins are an ideal solution for tackling currency volatility in global financial management.
The challenges of currency volatility in global finance
Global businesses are constantly exposed to currency risks, for a range of reasons, including:
- Geopolitical events – Trade wars, conflicts, or political instability can impact currency values.
- Inflation and interest rate changes – Central bank policies can cause sudden shifts in exchange rates.
- Market speculation – Traders and investors can drive rapid price swings.
For businesses, currency volatility can lead to higher transaction costs, as moving money internationally becomes more expensive. It can also result in unpredictable revenue, making it difficult for companies operating in multiple countries to manage pricing. Additionally, if a currency depreciates suddenly, businesses may face financial losses as profits shrink overnight.
Many businesses use forex hedging strategies (such as forward contracts and options) to manage risk, but these methods are often costly, complex, and require expert knowledge. A simpler, more efficient solution is needed—and that’s where stablecoins come in.
Why stablecoins are the perfect hedge for businesses
Stablecoins offer a practical way for businesses to protect themselves against currency volatility. Unlike traditional cryptocurrencies (which are often highly volatile), stablecoins are pegged to a fiat currency providing a reliable and steady value.
Key benefits for businesses:
- Price stability – With stablecoins, businesses don’t have to worry about sudden exchange rate swings affecting their revenue or costs.
- Fast, low-cost transactions – International payments using stablecoins settle in minutes, not days, with significantly lower fees than traditional banking systems.
- No dependence on banks – Unlike wire transfers, stablecoin payments don’t require intermediaries, reducing delays and extra costs.
- Transparent and secure transactions – Built on blockchain technology, stablecoins ensure auditable, tamper-proof payments, adding an extra layer of security.
For businesses engaging in global trade, payroll, treasury management, or e-commerce, stablecoins offer a modern financial tool to streamline operations and avoid currency-related risks.
Choosing the right stablecoin for your business needs
Not all stablecoins are created equal. Businesses need to choose the right one based on factors like trust, regulation, and network efficiency.
Top stablecoins to consider:
💰 USDT (Tether) – The most widely used stablecoin, but with some concerns around transparency.
💰 USDC (USD Coin) – Fully backed by regulated financial institutions, making it a trusted option.
💰 DAI – A decentralized stablecoin, offering stability without relying on a central issuer.
💰 EUROC (Euro Coin) – A fully backed euro-denominated stablecoin issued by Circle, providing a stable digital alternative for euro transactions.
Key considerations:
- Regulatory compliance – Ensure the stablecoin follows financial regulations in your operating regions.
- Blockchain network – Some stablecoins operate on multiple blockchains (Ethereum, Tron, Solana). Choosing the right network affects transaction speed and fees.
- Liquidity and acceptance – Businesses should opt for stablecoins with high liquidity and broad industry adoption.
Choosing the right stablecoin is essential for seamless global transactions while ensuring stability and security.
The future of stablecoins in global finance
Stablecoins are no longer just a niche tool—they are gaining mainstream acceptance among businesses, financial institutions, and regulators.
Growing adoption – Companies like PayPal and Visa are integrating stablecoins into their payment systems.
Institutional backing – Banks and investment firms are exploring stablecoin use for settlements and asset management.
Regulation on the rise – Governments are working on stablecoin frameworks, aiming to balance innovation with security.
Emerging financial products – Stablecoin-based loans, savings accounts, and remittance services are expanding the financial ecosystem.
As stablecoins evolve, their role in global financial management will only grow, making them a key tool for businesses worldwide.
Conclusion
Currency volatility remains a major challenge for businesses operating globally, as traditional hedging strategies are often expensive and inefficient, leaving companies searching for a better way to manage financial risk.
As outlined above, stablecoins offer a simple, effective, and low-cost solution to tackling currency fluctuations. By providing price stability, fast transactions, and reduced banking dependency, stablecoins empower businesses to operate seamlessly across borders.
For companies looking to future-proof their global financial operations, stablecoins are an answer worth considering. Now is the time to explore how they can be integrated into your business strategy: and we’re here to help.

We’re excited to share some great news with our UK community and GBP users!
Starting today, Tap has reintroduced GBP bank transfer deposits for all users. This makes it simpler than ever to fund your account and dive into the world of crypto.
What’s New?
✅ GBP Bank Transfers Are Back!
After a brief pause, UK users can once again deposit funds seamlessly via bank transfers. This highly requested feature is now live, giving you more flexibility to top up your Tap account instantly.
✅ A Boost for A Large Part Of Our User Base
UK customers have always been a driving force behind Tap’s growth, accounting for a large part of the platform activity. With bank transfers reinstated, we anticipate even greater engagement, trading, and spending—helping to fuel momentum across the entire Tap ecosystem.
✅ Frictionless Crypto Access
Combine your GBP deposits with instant crypto conversions and spend globally using your Tap Mastercard. This is all part of our mission to seamlessly bridge traditional finance and blockchain innovation.
Why This Matters
In recent months, UK users were limited to card deposits. Now, with bank transfers back, we’re unlocking:
- Higher deposit limits for serious traders.
- Reduced fees compared to card transactions.
- Faster funding to take advantage of crypto market opportunities.
Words from Our CEO
Arsen Torosian, CEO of Tap, shared:
“Reinstating GBP bank transfers reignites a key growth engine for Tap. UK users are our most active community, and this upgrade empowers them to move faster in today’s surging crypto markets."
What’s Next?
- Update your Tap app to start using GBP bank transfers today.
- Share the news! Tag a friend who’s been waiting for this feature.
- Stay tuned for more upgrades as we roll out new tools to enhance your financial freedom.
Join the Conversation!
Follow us on X (Twitter) and LinkedIn for real-time updates.
Ready to get started? 📲 Download the app

Curious about the milestones we reached in 2024? Take a look at what we’ve accomplished!
As we step into 2025, it's time to reflect on an incredible year of growth and milestones at Tap. What a ride 2024 has been! When we look back at everything we've achieved together at Tap this year, it's hard not to feel a surge of pride and excitement. Let's dive into the highlights that made this year truly special.
Revamped payment with a new card design
This year, we introduced our new card and design. Your feedback sparks our creativity and innovation, many of you joked about needing to make a gang sign with your fingers to hide card numbers when sharing photos. Taking that humor to heart, we've redesigned our card so all sensitive information is now on the back, keeping it out of sight.
This means you can proudly showcase your Tap card in pictures without any awkward gestures. Our user-centric design not only enhances your privacy but also makes sharing your Tap experience easier and more stylish than ever. Thank you for inspiring us to create a more seamless and secure way to use and share your Tap Premium benefits.
Did someone say Cashback?
For those of you wanting more from your Tap experience, we've been listening to what you need, which led us to introduce new premium plans. They're not about bells and whistles – just practical great rewards and rebates that add real value for those who need them. Same goes for our new Cashback feature. Not only are you earning rewards on your spending, but it also gives XTP a more meaningful purpose in your everyday transactions.
Our new Cashback feature has been a game-changer, offering users not only rewards on their Tap card transactions but also increased utility for our native token, XTP. This feature underscores our commitment to delivering tangible benefits and fostering a rewarding financial ecosystem.
Expanding horizons: launching in the USA
2024 was a landmark year as we launched Tap in the USA, marking our entry into one of the world's largest and most dynamic markets. A particularly humbling milestone, it's been a learning experience, and we're grateful for the patience and enthusiasm of our new American users as we continue to refine our services.
New practical features and tools you've been asking for:
To further empower our users, we rolled out a suite of new features, including:
- A smart search bar that helps you find exactly what you need, when you need it.
- A card spending dashboard that enables you to track your card and spending limits.
- A comprehensive markets section for tracking your favorite tokens in real-time.
- And yes, that discrete hide balance option for when you need to keep things private.
These features are designed to provide our users with greater transparency, control, and convenience in managing their finances.
Expanding cryptocurrency and fiat options
In response to the growing demand for diverse financial options, we added three new cryptocurrencies and four new fiat currencies to the app. This expansion allows our users to transact with greater flexibility and access a wider range of financial instruments. Because why should anyone have to compromise on their financial choices?
Navigating regulatory landscapes: UK and Bulgaria
Even with all this growth, we haven't lost sight of what matters most – doing things right. On the regulatory front, this year tested our resilience and commitment to our users, particularly in the UK. When new FCA regulations required us to suspend XTP token locking for UK Premium accounts last October, we didn't just accept it as a permanent setback.
Instead, our team spent the year methodically working through complex legal requirements to craft a compliant, user-friendly solution. The result? We successfully relaunched XTP token locking for our UK Premium users – a testament to our dedication to finding ways forward even through regulatory challenges.
This commitment to compliance also led us to secure our VASP license in Bulgaria, further strengthening our regulatory foundation across different jurisdictions. While these behind-the-scenes achievements might not be the most exciting news, they're crucial steps in building a service that's trustworthy.
Looking Ahead with Optimism
As we step into 2025, we're just getting warmed up. Everything we've accomplished this year sets the stage for even bigger moves ahead. We've got some exciting plans taking shape, but more importantly, we have a clear vision of how to make Tap work better for you every day. And the best part? We're building this future with you, our incredible Tap community.
Thank you for being part of this journey – for your trust, your patience, and your candid feedback. Together, we're not just building another fintech platform; we're crafting the future of finance, one thoughtful step at a time.
Here's to the next chapter of our journey together – it's going to be epic!

Feeling the post-festive season financial pinch? Discover 5 useful bounce-back tips (and no, they don't involve eating dry toast).
So, you had a holly, jolly time over the holidays and maybe, just maybe, you went a tad overboard with the spending. Hey, it happens to the best of us and you are definitely not the only one heading into January in a deficit as a result. Without being too hard on yourself, let’s redirect and implement these 5 tips for steering back on course and bouncing back quickly.
Before we begin, it’s best to have a realistic idea of where you are financially. You won’t be able to fix the situation if you’re not aware of the severity. You're going to have to pull up all your credit cards and accounts in order for us to face the music together.
Assess the damage
If you dipped into your savings or credit cards to add the razzle to your December plans, clearly write out how much you owe and make a note of the relevant interest repayments. There are many ways to tackle debt so it’s important to find a strategy that works best for your financial situation. If you are unsure where to start, here are two beginner-friendly options: the Debt Avalanche method, and the Debt Snowball method.
Debt avalanche: Start by paying off high-interest debt first to save on interest in the long run while still making minimum payments to the smaller-interest debts.
Debt snowball: Begin by paying off the smallest balance of debt for quick wins and motivation, while making minimum payments on all the other debts.
Go with what feels most comfortable to you. If you used your savings, try to increase your monthly savings over the next few months to get them back to where they were. Especially if you dipped into your emergency fund. No, sangria is not an emergency. Even in the European winter.
Streamline your savings
As you head into the next month, set up a direct deposit so that your savings go straight out of your account and you’re not tempted to soothe your feelings with another gingerbread latte. Listen, gingerbread lattes are great, but so is being financially stable.
If you have several savings goals, you could also look at setting up a few savings accounts (be sure to check the monthly costs) and allocating your paycheck accordingly. Bonus points for using a high-yield savings account which will accumulate added interest.
Detox for the finances
Sometimes, when we've spent a little too much, it can be a good idea to give our finances a fresh start. One way to do this is by having a "no-spend month." Doesn’t sound riveting but hear us out.
You take a break from buying things that aren't absolutely necessary. It works best if you set strict rules, like focusing on essentials only. Define your rules by identifying the necessities, plan your meals in advance, avoid temptations like shopping malls and social media influences, seek out free entertainment, and marvel in tracking savings.
A no-spend month can also help reset your thinking about what you truly need to spend money on. For example, for the holiday season, you might have absolutely needed a new outfit or two for your social engagements. However, in January, you take the time to go through your wardrobe and find fantastic pieces you had all along.
Think of it as a way to take a step back and reevaluate your spending habits while also saving some cash.
Allocate every penny in your budget
A recent trend in the budgeting space is to allocate every penny of your paycheck into various categories, ensuring that every penny you earn serves a specific purpose.
Once your budget is created, you still have the flexibility to move funds around, however, the idea is that you’ll think twice about moving funds from something important to something more trivial. It will also help you to realise your priorities and recover the damages.
Review and adjust
While you’re sipping on something at home in your no-spend month, now is as good a time as any to put together a hypothetical budget for next year’s holidays. While it’s all still fresh in your head, jot down the biggest costs and try to put together a budget you can work toward saving for over the coming months.
Things to plan for might include travel, the costs of hosting a party, gifts, extra gas bills for the heating, and perhaps an outfit that will make you feel extra good. Remember, budgeting isn’t about living skin and bone, it’s about prioritising, planning, and thinking ahead.
Final thoughts
The holiday season's spending spree may have left you feeling a bit financially drained, but don't worry, you're not alone in heading into January with some financial adjustments to make. By following these five tips, you can bounce back quickly and even get prepared for next year's festivities. With a bit of discipline and a fresh perspective, you'll be well on your way to bouncing back and regaining financial stability in no time. Cheers to a financially strong new year!
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Is the "lifestyle creep" slowly draining your wallet? Learn what it is and discover 5 simple ways to avoid it. We’re here to help you keep your spending and sanity in check.
We’ve all been here: you land that dream job or get a nice raise, and suddenly your old budget feels unnecessarily restrictive. A few premium subscriptions here, some fancy dinners there, maybe a nicer apartment – before you know it, your higher income somehow feels tighter than before.
Welcome to lifestyle creep, the subtle way our spending habits expand to match (or exceed) our growing income. It’s real, and it’s out there. Here’s how you can fight back.
Why it happens
Lifestyle creep isn't just about splurging. Often, it's a series of small, seemingly reasonable upgrades. That £15 lunch delivery doesn't feel extravagant when you're having a hard day, and those £20 fitness classes are justified as a worthwhile investment in your health.
The problem isn't any single expense, it's how these small changes compound over time, transforming from luxuries into what feel like necessities. And those small expenses can add up dramatically: an extra £50 per week on conveniences means £2,600 per year that could have gone toward retirement, a dream vacation, or your emergency fund. That’s a chunk of change in the end.
Breaking the cycle
1. Find your motivation
Before making changes, identify why you want to control your spending. Maybe you want to switch careers, start a business, or build an emergency fund. Having a concrete “why” makes it easier to resist those immediate gratifications.
2. Audit your joy
Review your recent expenses and honestly assess which ones truly enhance your life. That streaming service you barely use? The subscription box that sits unopened? These are easy cuts. But don't stop at the obvious – examine everything, including your "necessary" expenses. Sometimes what we think we need is just habit in disguise.
Start doing this weekly, eventually moving up to monthly, until your inner accountant is completely satisfied with where your money is going. The idea here isn’t to strip all joy from your life, it’s merely to streamline it.
3. Create friction
Make impulse spending harder:
- Remove saved payment information from shopping sites and phone settings
- Unsubscribe from marketing emails
- Establish a 48-hour waiting period for non-essential purchases
4. Address your triggers
Our spending habits are heavily influenced by our environment. Consider:
- Unfollowing social media accounts that trigger spending urges
- Finding free or low-cost alternatives to expensive social activities
- Being honest with friends about your financial situation and goals
- Planning social activities that don't revolve around spending
5. Regular check-ins
Schedule monthly "money dates" with yourself. Review your spending, celebrate wins, and adjust your strategy. Make it enjoyable – pour yourself a drink and put on your favourite record. This isn't about punishment, it's about alignment with your goals.
The mindset shift
Remember that reducing expenses isn't about deprivation, it's about choice and control. You might find that some lifestyle upgrades are worth keeping because they genuinely improve your quality of life. Others might be easy to let go once you realise they're not adding that much value.
The goal isn't to return to living like a college student. Instead, aim to be intentional about which upgrades you keep and which you can live without. This mindful approach to spending helps steer your money toward things that truly matter to you, rather than disappearing into a series of forgettable purchases.
By taking control of lifestyle creep, you're not just saving money – you're buying yourself options, flexibility, and peace of mind. And those are luxuries worth keeping.