Want to launch your own branded card program? We break down the what and how—unlock new revenue, boost loyalty, and stay ahead in the digital payment game.
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Ever wondered how companies launch those shiny credit cards with their logos on them? Let's dive into the world of card programs and break down everything you need to know to launch one successfully.
What's a card program, anyway?
Think of a card program as your business's very own payment ecosystem. It's like having your own mini-bank, but without the vault, technical infrastructure and security guards. Companies use card programs to offer payment solutions to their customers or employees, whether a store credit card, a corporate expense card, or even a digital wallet.
As you’ve probably figured, the financial world is quickly moving away from cash, and card payments are becoming the norm. In fact, they're now as essential to business as having a product, website or social media presence.
Why should your business launch a card program?
Launching a card program isn't just about joining the cool kids' club – it's about creating real business value and heightened exposure. Here's what you can achieve:
Keep your customers coming back
Remember those loyalty cards from your favourite coffee shop? Card programs take that concept to the next level. When customers have your card in their wallet, they're more likely to choose your business over competitors. Plus, every time they pull out that card, they (and everyone else around) see your brand.
Show me the money!
Card programs open up exciting new revenue streams. You can earn from:
- Interest charges (if applicable)
- Transaction fees from merchants
- Annual membership fees
- Premium features and services
- Insights and information on spending habits
Know your customers better
Want to know what your customers really want? Their spending patterns tell the story. Card programs give you valuable insights into customer behaviour, helping you make smarter business decisions.
Understanding the card program ecosystem
Let's break down the key players in this game:
The dream team
Picture a football team where everyone has a crucial role:
- Card networks (like Visa and Mastercard) are the referees, setting the rules
- Card issuers (like Tap) are the coaches, making sure everything runs smoothly
- Processors (overseen by Tap) are the players, handling all the transactions on the field
Open vs. closed loop: what's the difference?
Open-loop and closed-loop cards differ in where they can be used and who processes the transactions. Let’s break this down:
Open-loop cards:
These cards are branded with major payment networks like Visa, Mastercard, or American Express, and are accepted almost anywhere the network is supported, both domestically and internationally.
Examples: Traditional debit or credit cards, prepaid cards branded by major networks.
Pros: Wide acceptance and flexibility.
Cons: May come with fees for international use or transactions.
Closed-loop cards:
Cards issued by a specific retailer or service provider for exclusive use within their ecosystem. These cards are limited to the issuing brand or select partners.
Examples: Store gift cards (like Starbucks or Amazon), fuel cards for specific gas stations.
Pros: Often come with brand-specific rewards or discounts.
Cons: Limited to specific merchants; less flexibility.
Challenges that may arise
Let's be honest – launching a card program isn't all smooth sailing. Here are the hurdles you'll need to jump:
The regulatory maze
Remember trying to read those terms and conditions? Well, card program regulations are even more complex. You'll need to navigate through compliance requirements that would make your head spin.
Security
Fraud is like that uninvited guest at a party – it shows up when you least expect it. You'll need robust security measures to protect your program and your customers.
We’ve designed our card program to handle these niggles, so that you can bypass the challenges and reap the rewards. With a carefully curated experience, we take care of the setup, programming and hardware so that you can focus on the benefits and users.
Closing thoughts
Launching a card program is like building a house – it takes careful planning, the right tools, and expert help. But when done right, it can become a powerful engine for business growth.
Contact us to get started on building a card program tailored to your company. After all, the future of payments is digital, and there's never been a better time to get started.
NEWS AND UPDATES

Explore why Bitcoin and the crypto market are worth $2.1 trillion and why skepticism still lingers among Americans in this deep dive.
Decoding the disconnect: America's cautious approach to crypto
Bitcoin and the broader crypto market have soared to a staggering $2.1 trillion in value, but why does skepticism still linger among so many Americans?
Despite increasing adoption, digital currencies remain shrouded in doubt, revealing a significant trust gap that continues to challenge the industry. As cryptocurrencies become more woven into everyday financial transactions, closing this trust deficit is essential for ensuring sustained growth and mainstream acceptance.
In this article, we'll dive into the key reasons behind this persistent mistrust, uncover the expanding real-world uses of digital assets, and explore how education and technological advancements can help bridge the confidence gap. Keep in mind, the data presented draws from multiple studies, so some figures and age groupings may vary slightly.
A Look at the Current State of Crypto Trust
To truly understand cryptocurrency adoption and the accompanying trust issues, it’s essential to examine the latest statistics and demographic data. This section breaks down public sentiment toward crypto and provides a snapshot of its user base.
General Public Sentiment
Percentage of Americans Who Own Cryptocurrency
Cryptocurrency adoption has seen slow but steady growth over the years. According to surveys conducted by Pew Research Center in 2021 and 2023, 17% of Americans have invested in, traded, or used cryptocurrency, up slightly from 16% in 2021.
While estimates vary, Security.org places this figure higher, estimating that roughly 40% of the U.S. population - around 93 million adults - own some form of cryptocurrency.
Both studies agree that younger generations are driving much of this growth, with 30% of Americans aged 18-29 reporting they have experience with crypto.
Trust Levels in Cryptocurrency
Despite rising adoption rates, trust in cryptocurrency remains a significant hurdle. Pew Research Center found that 75% of Americans have little or no confidence that cryptocurrency exchanges can safeguard their funds. Similarly, a recent report by Morning Consult shows that 7 in 10 consumers familiar with crypto express low or no trust in it.
This contrasts the 31% who have some or high trust, or the 24% in the Pew study who are “somewhat” to “extremely” confident in cryptocurrencies.
Demographics of Crypto Adopters
- Age Groups
Cryptocurrency adoption trends reveal a distinct generational divide. According to the 2023 Morning Consult survey, Gen Z adults (ages 18-25) lead in crypto ownership at 36%, closely followed by Millennials at 30%.
These younger groups are also more inclined toward future investments, with 39% of Gen Z and 45% of Millennials planning to invest in crypto in the coming years. Over half of both generations view cryptocurrency and blockchain as the future, while a notable percentage (27% of Gen Z and 21% of Millennials) considered opening an account with a crypto exchange in the past year.
When compared to other asset classes, data from Bankrate’s 2021 survey reveals that younger Millennials (ages 25-31) favor real estate and stock market investments, while Baby Boomers have the least interest in cryptocurrency. Older Millennials (32-40) lean toward cash investments, with cryptocurrency’s appeal steadily declining with age.
Interestingly, the report also highlights gender differences, showing that 80% of women familiar with crypto express low confidence, compared to 71% of men, indicating a broader trust gap among female users.
- Income Levels
Contrary to common assumptions, cryptocurrency adoption is not confined to high-income individuals. The same Pew Research Center survey revealed that crypto ownership is relatively evenly spread across income brackets:
- 13% of those earning less than $56,600 annually own crypto.
- 19% of those earning between $56,600 and $169,800 own crypto.
- 22% of those earning over $169,800 own crypto.
This data suggests that while higher earners may be more inclined to own cryptocurrency, the appeal of digital assets spans various income levels.
- Educational Background
Education also plays a role in crypto adoption. A 2022 report by Triple-A found that the majority of crypto owners are “highly educated”:
- 24% of crypto owners have graduated from middle or high school.
- 10% have some vocational or college education.
- 39% are college graduates.
- 27% hold postgraduate degrees.
This shows that while those with some college education or a degree are more likely to own crypto, it is not exclusively a pursuit of the highly educated.
This demographic data paints a picture of cryptocurrency adopters as predominantly younger, spread across a range of income levels, and with diverse educational backgrounds. However, the trust gap between crypto and traditional financial systems remains a significant barrier to wider acceptance of digital assets.
Key Trust Barriers
To bridge the gap between cryptocurrency adoption and trust, it’s crucial to understand the major concerns fueling skepticism. This section explores these concerns and contrasts them with similar risks in traditional financial systems.
The Primary Concerns of Skeptics
Volatility
One of the most significant barriers to cryptocurrency adoption is its notorious volatility, particularly for investors seeking stable, long-term assets. Bitcoin, the most well-known cryptocurrency, symbolizes this risk.
In 2022, Bitcoin’s volatility was stark. Its 30-day volatility reached 64.02% in June, driven by broader economic uncertainty and market downturns, compared to the S&P 500’s much lower volatility of 4.71% during the same period.
Over the course of the year, Bitcoin’s price swung from a peak of $47,835 to a low of $18,490, marking a substantial 61% decline from its highest point in 2022. Factors such as rising interest rates, geopolitical tensions, and major crypto market disruptions, like the TerraUSD collapse and Celsius’ liquidity crisis, played a pivotal role.
This extreme volatility reinforces the perception of cryptocurrencies as high-risk investments.
However, traditional stock markets, while typically more stable than crypto, can also experience sharp fluctuations, especially in times of economic stress. For instance, the CBOE Volatility Index (VIX), which measures expected near-term volatility in the U.S. stock market, dropped by 23% to 28.71 on June 30, 2022, far below the 82.69 peak recorded during the early COVID-19 market turbulence in March 2020. This shows that even stock markets, generally seen as safer, can experience moments of intense volatility, particularly during global crises.
Additionally, when compared to the "Magnificent Seven" (a group of top-performing and influential stocks) Bitcoin’s volatility doesn't stand out as unusual. In fact, over the past two years, Bitcoin has shown less volatility than Netflix (NFLX) stock.
On a 90-day timeframe, NFLX had an average realized volatility of 53%, while Bitcoin’s was slightly lower at 46%. The reality is that among all S&P 500 companies, Bitcoin has demonstrated lower annualized historical volatility than 33 of the 503 constituents.
In October 2023, Bitcoin was actually less volatile than 92 stocks in the S&P 500, based on 90-day realized historical volatility figures, including some large-cap and mega-cap companies.
Security
Security concerns are another major hurdle in building trust with cryptocurrencies. Cryptocurrency exchanges and wallets have been targeted by numerous high-profile hacks and frauds, raising doubts about the safety of digital assets. It comes as no surprise that a study from Morning Consult found that 67% of Americans believe having a secure and trustworthy platform is essential to entering the crypto market.
While security threats in the crypto space are well-documented, traditional banking systems are not immune to fraud either. Federal Trade Commission data reveals that consumer fraud losses in the traditional financial sector hit a record high of $10 billion in 2023, marking a 14% increase from the previous year.
Although traditional banks have more safeguards in place to protect consumers, they remain vulnerable to attacks, showing that security is a universal challenge across both crypto and traditional finance.
Prevention remains key, which in this case equates to using only reliable platforms or hardwallets.
Regulatory Uncertainty
Regulatory ambiguity continues to be a critical barrier for both cryptocurrency investors and businesses. The evolving landscape creates uncertainty about the future of digital assets.
Currently, cryptocurrency is legal in 119 countries and four British Overseas Territories, covering more than half of the world’s nations. Notably, 64.7% of these countries are emerging and developing economies, primarily in Asia and Africa.
However, only 62 of these 119 countries (52.1%) have comprehensive regulations in place. This represents significant growth from 2018, when only 33 jurisdictions had formal regulations, showing a 53.2% increase, but still falls short in creating a sense of “unified safety”.
In the United States, regulatory views remain fragmented. Various agencies, such as the Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC), have conflicting perspectives on how to classify and regulate cryptocurrencies. Since 2019, the SEC has filed over 116 crypto-related lawsuits, adding to the regulatory uncertainty faced by the industry.
The Growing Integration Of Digital Assets In Daily Life
As we progress further into the digital age, cryptocurrencies and digital assets are increasingly becoming part of our everyday financial transactions. This shift is driven by two key developments: the rise of crypto payment options and the growing adoption of Central Bank Digital Currencies (CBDCs).
According to a MatrixPort report, global cryptocurrency adoption has now reached 7.51% of the population, underscoring the expanding influence of digital currencies worldwide. By 2025, this rate is expected to surpass 8%, signaling a potential shift from niche usage to mainstream acceptance.
The list of major retailers embracing cryptocurrency as a payment method continues to grow. Some notable companies now accepting crypto include:
- Microsoft: Accepts Bitcoin for Xbox store credits.
- AT&T: The first major U.S. mobile carrier to accept crypto payments.
- Whole Foods: Accepts Bitcoin via the Spedn app.
- Overstock: One of the first major retailers to accept Bitcoin.
- Starbucks: Allows customers to load their Starbucks cards with Bitcoin through the Bakkt app.
A 2022 Deloitte survey revealed that nearly 75% of retailers plan to accept either cryptocurrency or stablecoin payments within the next two years. This trend highlights the growing mainstream acceptance of digital assets as a legitimate payment method.
Crypto-backed debit cards are further bridging the gap between digital assets and everyday transactions. These cards enable users to spend their cryptocurrency at any merchant that accepts traditional debit cards.
According to Factual Market Research, the global crypto card market is projected to reach $9.5 billion by 2030, with a compound annual growth rate (CAGR) of approximately 31.6% from 2021 to 2030. This growth reflects the increasing popularity of crypto-backed debit cards as a way for consumers to integrate their digital assets into daily spending.
The Rise of Central Bank Digital Currencies (CBDCs)
Central Bank Digital Currencies (CBDCs) represent digital versions of a country’s fiat currency, issued and regulated by the national monetary authority. In 2024, the global progress of CBDCs has seen a significant uptick, with marked advances in both research and adoption. As of this year:
- 11 countries have fully launched CBDCs, including the Bahamas, Nigeria, Jamaica, and China.
- 44 countries are conducting pilot programs, up from 36, reflecting growing interest in testing the functionality and stability of digital currencies.
- 66 nations are at advanced stages of CBDC development, contributing to a global landscape where 134 countries (accounting for 98% of the world’s economy) are engaged in CBDC projects.
In the United States, the Federal Reserve is exploring the feasibility of a CBDC through Project Hamilton, a collaborative research initiative with MIT. This exploration aligns with broader goals to reduce reliance on cash, enhance financial inclusion, and improve control over national monetary systems amid the rise of digital payments and cryptocurrencies.
The introduction of CBDCs could significantly reshape daily financial transactions in several ways:
- Increased financial inclusion: CBDCs could offer digital payment access to the 1.4 billion adults who remain unbanked, according to World Bank estimates.
- Faster and cheaper transactions: CBDCs could streamline both domestic and cross-border payments, reducing costs and settlement times.
- Enhanced monetary policy: Central banks would gain more direct control over money supply and circulation.
- Improved traceability: CBDCs could help combat financial crimes and reduce tax evasion by providing greater transaction transparency.
However, challenges persist, including concerns about privacy, cybersecurity risks, and the potential disruption of existing banking systems.
As digital assets continue to integrate into everyday life, they hold the potential to transform how we think about and use money. Despite these challenges, trends in both private cryptocurrency adoption and CBDC development point to a future where digital assets play a central role in our financial systems.
Building Trust Through Technology and Education
According to the 2023 Web3 UI/UX Report, nearly 48% of users cite security concerns and asset protection as the primary barriers to crypto adoption. Other challenges include high transaction fees and the steep learning curve needed to fully grasp both the technology and its benefits.
Despite these obstacles, the blockchain sector has made significant strides as it matures, particularly in enhancing security. Hack-related losses in the crypto market dropped from $3.7 billion in 2022 to $1.8 billion in 2023, underscoring the progress in safeguarding digital assets.
The increased adoption of offline hardware wallets and multi-signature wallets, both of which add critical layers of security, reflects this momentum. Advances in smart contract auditing tools and stronger compliance standards are also minimizing risks, creating a safer environment for both users and institutions.
These improvements highlight the industry’s commitment to establishing a more secure foundation for digital transactions and bolstering confidence in blockchain as a reliable financial technology.
In another positive development, in May 2023, the European Council approved the first comprehensive legal framework for the cryptocurrency industry. This legislation sets a new standard for regulatory transparency and oversight, further reinforcing trust.
Financial Literacy Initiatives
The rise of crypto education in the U.S. is playing a pivotal role in increasing public understanding and encouraging adoption. Programs such as Coinbase Earn aim to simplify the onboarding process for new users, directly addressing the complexity and security concerns that often deter people from engaging with crypto.
According to recent data, 43% of respondents feel that insufficient knowledge is a key reason they avoid the sector, highlighting the ongoing need for crypto-related learning.
Additionally, Chainalysis' 2024 Global Crypto Adoption Index noted a significant increase in crypto interest following the launch of spot Bitcoin ETFs in the U.S. earlier in the year. This development enabled investors to trade ETF shares tied to Bitcoin directly on stock exchanges, making it easier to enter the market without needing extensive technical expertise - thus driving a surge in adoption.
These advancements in security and education are gradually fostering greater trust in the cryptocurrency ecosystem. As the sector continues to evolve, these efforts may pave the way for broader adoption and deeper integration of digital assets into daily financial life.
The Future of Digital Asset Adoption
As digital assets continue to evolve and capture mainstream attention, their potential to transform the financial landscape is becoming increasingly evident. From late 2023 through early 2024, global crypto transaction volumes surged, surpassing the peaks of the 2021 bull market (as illustrated below).
Interestingly, much of this growth in adoption was driven by lower-middle income countries, highlighting the global reach of digital assets.
Below, we explore projections for cryptocurrency usage and its potential impact on traditional banking and finance.
Projections for Crypto Usage in the Next 5-10 Years
Several studies and reports offer insights into the expected growth of cryptocurrency over the next decade:
Global Adoption
The global cryptocurrency market revenue is projected to reach approximately $56.7 billion in 2024, with the United States leading the charge, expected to generate around $9.8 billion in revenue. Statista predicts the number of global crypto users will hit 861 million by 2025, marking a significant shift toward mainstream use.
Institutional Adoption
The 2023 Institutional Investor Digital Assets Study found that 65% of the 1,042 institutional investors surveyed plan to buy or invest in digital assets in the future.
As of 2024, digital currency usage among U.S. organisations is expanding, particularly in sectors such as finance, retail, and technology. Hundreds of financial services and fintech firms are now involved in digital assets, whether in payment processing, investments, or blockchain-based applications. This includes major companies utilising cryptocurrencies as stored value and exploring stablecoin use cases to enhance transaction efficiency.
Notably, major U.S. companies are increasingly engaging with blockchain and digital assets, as regulatory clarity improves and security concerns are addressed.
Retail Adoption
At present, about 85% of major retailers generating over $1 billion in annual online sales accept cryptocurrency payments. In contrast, 23% of mid-sized retailers, with online sales between $250 million and $1 billion, currently accept crypto payments. This growing trend points to an expanding role for digital assets in retail, especially among large-scale businesses.
Potential Impact on Traditional Banking and Finance
The rise of digital asset utilisation is poised to reshape traditional banking systems in multiple areas. For starters, the growth of blockchain technology and digitised financial services is driving the decentralised finance (DeFi) market, which is projected to reach $450 billion by 2030, with a compound annual growth rate (CAGR) of 46%.
In Q3 2024 alone, trading on decentralised exchanges surpassed $100 billion, marking the third consecutive month of growth in trading volume. This trend underscores the increasing interest and activity in the decentralised finance space.
As Central Bank Digital Currencies (CBDCs) are likely to be adopted by 80% of central banks by 2030, the role of commercial banks in money distribution could diminish significantly. Meanwhile, blockchain technology and stablecoins are expected to revolutionise cross-border B2B payments, with 20% of these transactions powered by blockchain by 2025. Stablecoin payment volumes are projected to hit $620 billion by 2026.
Furthermore, the investment landscape is set to evolve as asset tokenisation scales, potentially reaching a value of $16 trillion, making crypto a standard component in investment portfolios.
With regulatory clarity expected to improve - more than half of financial institutions anticipate clearer rules within the next three years - crypto integration is likely to become more widespread. These developments emphasise the transformative potential of digital assets across payments, investments, and financial structures globally.
Bridging the trust gap in crypto adoption
The cryptocurrency landscape is experiencing a surge in institutional interest, which could be a pivotal moment for integrating digital assets into traditional finance. Financial giants like BlackRock are at the forefront of this movement, signaling a shift in mainstream perception and adoption of cryptocurrencies.
Historically, the introduction of new investment vehicles around Bitcoin has spurred market growth. As Markus Thielen, founder of 10x Research, highlights, the launch of spot ETFs could bring about a new wave of institutional involvement, potentially driving the next phase of market expansion.
This growing institutional momentum, combined with evolving regulatory frameworks, is reshaping the crypto ecosystem. However, a key question remains: Will these developments be enough to close the trust gap and push cryptocurrencies into mainstream adoption?
As we stand at this crossroads, the future of digital assets hangs in the balance. The coming years will be critical in determining whether cryptocurrencies can overcome persistent skepticism and fully integrate into the global financial system, or if they will remain a niche, yet impactful, financial instrument.

Millennials and Gen Z are revolutionizing the financial landscape, leveraging cryptocurrencies to challenge traditional systems and redefine money itself. Curious about how this shift affects your financial future? Let's uncover the powerful changes they’re driving!
The financial world is undergoing a significant transformation, largely driven by Millennials and Gen Z. These digital-native generations are embracing cryptocurrencies at an unprecedented rate, challenging traditional financial systems and catalysing a shift toward new forms of digital finance, redefining how we perceive and interact with money.
This movement is not just a fleeting trend but a fundamental change that is redefining how we perceive and interact with money.
Digital Natives Leading the Way
Growing up in the digital age, Millennials (born 1981-1996) and Gen Z (born 1997-2012) are inherently comfortable with technology. This familiarity extends to their financial behaviours, with a noticeable inclination toward adopting innovative solutions like cryptocurrencies and blockchain technology.
According to the Grayscale Investments and Harris Poll Report which studied Americans, 44% agree that “crypto and blockchain technology are the future of finance.” Looking more closely at the demographics, Millenials and Gen Z’s expressed the highest levels of enthusiasm, underscoring the pivotal role younger generations play in driving cryptocurrency adoption.
Desire for Financial Empowerment and Inclusion
Economic challenges such as the 2008 financial crisis and the impacts of the COVID-19 pandemic have shaped these generations' perspectives on traditional finance. There's a growing scepticism toward conventional financial institutions and a desire for greater control over personal finances.
The Grayscale-Harris Poll found that 23% of those surveyed believe that cryptocurrencies are a long-term investment, up from 19% the previous year. The report also found that 41% of participants are currently paying more attention to Bitcoin and other crypto assets because of geopolitical tensions, inflation, and a weakening US dollar (up from 34%).
This sentiment fuels engagement with cryptocurrencies as viable investment assets and tools for financial empowerment.
Influence on Market Dynamics
The collective financial influence of Millennials and Gen Z is significant. Their active participation in cryptocurrency markets contributes to increased liquidity and shapes market trends. Social media platforms like Reddit, Twitter, and TikTok have become pivotal in disseminating information and investment strategies among these generations.
The rise of cryptocurrencies like Dogecoin and Shiba Inu demonstrates how younger investors leverage online communities to impact financial markets2. This phenomenon shows their ability to mobilise and drive market movements, challenging traditional investment paradigms.
Embracing Innovation and Technological Advancement
Cryptocurrencies represent more than just investment opportunities; they embody technological innovation that resonates with Millennials and Gen Z. Blockchain technology and digital assets are areas where these generations are not only users but also contributors.
A 2021 survey by Pew Research Center indicated that 31% of Americans aged 18-29 have invested in, traded, or used cryptocurrency, compared to just 8% of those aged 50-64. This significant disparity highlights the generational embrace of digital assets and the technologies underpinning them.
Impact on Traditional Financial Institutions
The shift toward cryptocurrencies is prompting traditional financial institutions to adapt. Banks, investment firms, and payment platforms are increasingly integrating crypto services to meet the evolving demands of younger clients.
Companies like PayPal and Square have expanded their cryptocurrency offerings, allowing users to buy, hold, and sell cryptocurrencies directly from their platforms. These developments signify the financial industry's recognition of the growing importance of cryptocurrencies.
Challenges and Considerations
While enthusiasm is high, challenges such as regulatory uncertainties, security concerns, and market volatility remain. However, Millennials and Gen Z appear willing to navigate these risks, drawn by the potential rewards and alignment with their values of innovation and financial autonomy.
In summary
Millennials and Gen Z are redefining the financial landscape, with their embrace of cryptocurrencies serving as a catalyst for broader change. This isn't just about alternative investments; it's a shift in how younger generations view financial systems and their place within them. Their drive for autonomy, transparency, and technological integration is pushing traditional institutions to innovate rapidly.
This generational influence extends beyond personal finance, potentially reshaping global economic structures. For industry players, from established banks to fintech startups, adapting to these changing preferences isn't just advantageous—it's essential for long-term viability.
As cryptocurrencies and blockchain technology mature, we're likely to see further transformations in how society interacts with money. Those who can navigate this evolving landscape, balancing innovation with stability, will be well-positioned for the future of finance. It's a complex shift, but one that offers exciting possibilities for a more inclusive and technologically advanced financial ecosystem. The financial world is changing, and it's the young guns who are calling the shots.

2022 was a rollercoaster for crypto investors. Explore the reasons behind the crashes of Terra and Celsius and what the future holds.
There is seldom a dull moment in the cryptosphere. In a matter of weeks, crypto winters can turn into bull runs, high-profile celebrities can send the price of a cryptocurrency to an all-time high and big networks can go from hero to bankruptcy. While we await the next bull run, let’s dissect some of the bigger moments of this year so far.
In a matter of weeks, we saw two major cryptocurrencies drop significantly in value and later declare themselves bankrupt. Not only did these companies lose millions, but millions of investors lost immense amounts of money.
As some media sources use these stories as an opportunity to spread FUD (fear, uncertainty and doubt) about the crypto industry, in this article we’ll look at what affected these particular networks. This is not the “norm” when it comes to investing in digital assets, these are cases of not doing enough thorough research.
The Downfall of Terra
Terra is a blockchain platform that offered several cryptocurrencies (mostly stablecoins), most notably the stablecoin TerraUST (UST) and Terra (LUNA). LUNA tokens played an integral role in maintaining the price of the algorithmic stablecoins, incentivizing trading between LUNA and stablecoins should they need to increase or decrease a stablecoin's supply.
In December 2021, following a token burn, LUNA entered the top 10 biggest cryptocurrencies by market cap trading at $75. LUNA’s success was tied to that of UST. In April, UST overtook Binance USD to become the third-largest stablecoin in the cryptocurrency market. The Anchor protocol of the Terra ecosystem, which offers returns as high as 20% APY, aided UST's rise.
In May of 2022, UST unpegged from its $1 position, sending LUNA into a tailspin losing 99.9% of its value in a matter of days. The coin’s market cap dipped from $41b to $6.6m. The demise of the platform led to $60 billion of investors’ money going down the drain. So, what went wrong?
After a large sell-off of UST in early May, the stablecoin began to depeg. This caused a further mass sell-off of the algorithmic cryptocurrency causing mass amounts of LUNA to be minted to maintain its price equilibrium. This sent LUNA's circulating supply sky-rocketing, in turn crashing the price of the once top ten coin. The circulating supply of LUNA went from around 345 million to 3.47 billion in a matter of days.
As investors scrambled to try to liquidate their assets, the damage was already done. The Luna Foundation Guard (LFG) had been acquiring large quantities of Bitcoin as a safeguard against the UST stablecoin unpegging, however, this did not prove to help as the network's tokens had already entered what's known as a "death spiral".
The LFG and Do Kwon reported bought $3 billion worth of Bitcoin and stored it in reserves should they need to use them for an unpegging. When the time came they claimed to have sold around 80,000 BTC, causing havoc on the rest of the market. Following these actions, the Bitcoin price dipped below $30,000, and continued to do so.
After losing nearly 100% of its value, the Terra blockchain halted services and went into overdrive to try and rectify the situation. As large exchanges started delisting both coins one by one, Terra’s founder Do Kwon released a recovery plan. While this had an effect on the coin’s price, rising to $4.46, it soon ran its course sending LUNA’s price below $1 again.
In a final attempt to rectify the situation, Do Kwon alongside co-founder Daniel Shin hard forked the Terra blockchain to create a new version, renaming the original blockchain Terra Classic. The platform then released a new coin, Luna 2.0, while the original LUNA coin was renamed LUNC.
Reviewing the situation in hindsight, a Web3 investor and venture partner at Farmer Fund, Stuti Pandey said, “What the Luna ecosystem did was they had a very aggressive and optimistic monetary policy that pretty much worked when markets were going very well, but they had a very weak monetary policy for when we encounter bear markets.”
Then Celsius Froze Over
In mid-June 2022, Celsius, a blockchain-based platform that specializes in crypto loans and borrowing, halted all withdrawals citing “extreme market conditions”. Following a month of turmoil, Celsius officially announced that it had filed for Chapter 11 bankruptcy in July.
Just a year earlier, in June 2021, the platform’s native token CEL had reached its all-time high of $8.02 with a market cap of $1.9 billion. Following the platform’s upheaval, at the time of writing CEL was trading at $1.18 with a market cap of $281 million.
According to court filings, when the platform filed for bankruptcy it was $1.2 billion in the red with $5.5 billion in liabilities, of which $4.7 billion is customer holdings. A far cry from its reign as one of the most successful DeFi (decentralized finance) platforms. What led to this demise?
Last year, the platform faced its first minor bump in the road when the US states of Texas, Alabama and New Jersey took legal action against the company for allegedly selling unregistered securities to users.
Then, in April 2022, following pressure from regulators, Celsius also stopped providing interest-bearing accounts to non-accredited investors. While against the nature of DeFi, the company was left with little choice.
Things then hit the fan in May of this year. The collapse of LUNA and UST caused significant damage to investor confidence across the entire cryptocurrency market. This is believed to have accelerated the start of a "crypto winter" and led to an industry-wide sell-off that produced a bank-run-style series of withdrawals by Celsius users. In bankruptcy documents, Celsius attributes its liquidity problems to the "domino effect" of LUNA's failure.
According to the company, Celsius had 1.7 million users and $11.7 billion worth of assets under management (AUM) and had made over $8 billion in loans alongside its very high APY (annual percentage yields) of 17%.
These loans, however, came to a grinding halt when the platform froze all its clients' assets and announced a company-wide freeze on withdrawals in early June.
Celsius released a statement stating: “Due to extreme market conditions, today we are announcing that Celsius is pausing all withdrawals, Swap, and transfers between accounts. We are taking this necessary action for the benefit of our entire community to stabilize liquidity and operations while we take steps to preserve and protect assets.”
Two weeks later the platform hired restructuring expert Alvarez & Marsal to assist with alleviating the damage caused by June’s uncertainty and the mounting liquidity issues.
As of mid-July, after paying off several loans, Celsius filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Southern District of New York.
Final Thoughts
The biggest takeaway from these examples above it to always do your own research when it comes to investing in cryptocurrency or cryptocurrency platforms. Never chase “get-rich-quick” schemes, instead do your due diligence and read the fine print. If a platform is offering 20% APY, be sure to get to the bottom of how they intend to provide this. If there’s no transparency, there should be no investment.
The cryptocurrency market has been faced with copious amounts of stressors in recent months, from the demise of these networks mentioned above (alongside others like Voyager and Three Anchor Capital) to a market-wide liquidity crunch, to the recent inflation rate increases around the globe. Not to mention the fearful anticipation of regulatory changes.
If there’s one thing we know about cryptocurrencies it’s that the market as a whole is incredibly resilient. In recent weeks, prices of top cryptocurrencies like Bitcoin and Ethereum have slowly started to increase, causing speculation that we might finally be making our way out of the crypto winter. While this won’t be an overnight endeavour, the sentiment in the market remains hopeful.
L'avenir de l'argent dévoilé : Explorez les révolutionnaires devises numériques des banques centrales et leur potentiel en finance.
Since the debut of Bitcoin in 2009, central banks have been living in fear of the disruptive technology that is cryptocurrency. Distributed ledger technology has revolutionized the digital world and has continued to challenge the corruption of central bank morals.
Financial institutions can’t beat or control cryptocurrency, so they are joining them in creating digital currencies. Governments have now been embracing digital currencies in the form of CBDCs, otherwise known as central bank digital currencies.
Central bank digital currencies are digital tokens, similar to cryptocurrency, issued by a central bank. They are pegged to the value of that country's fiat currency, acting as a digital currency version of the national currency. CBDCs are created and regulated by a country's central bank and monetary authorities.
A central bank digital currency is generally created for a sense of financial inclusion and to improve the application of monetary and fiscal policy. Central banks adopting currency in digital form presents great benefits for the federal reserve system as well as citizens, but there are some cons lurking behind the central bank digital currency facade.
Types of central bank digital currencies
While the concept of a central bank digital currency is quite easy to understand, there are layers to central bank money in its digital form. Before we take a deep dive into the possibilities presented by the central banks and their digital money, we will break down the different types of central bank digital currencies.
Wholesale CBDCs
Wholesale central bank digital currencies are targeted at financial institutions, whereby reserve balances are held within a central bank. This integration assists the financial system and institutions in improving payment systems and security payment efficiency.
This is much simpler than rolling out a central bank digital currency to the whole country but provides support for large businesses when they want to transfer money. These digital payments would also act as a digital ledger and aid in the avoidance of money laundering.
Retail CBDCs
A retail central bank digital currency refers to government-backed digital assets used between businesses and customers. This type of central bank digital currency is aimed at traditional currency, acting as a digital version of physical currency. These digital assets would allow retail payment systems, direct P2P CBDC transactions, as well as international settlements among businesses. It would be similar to having a bank account, where you could digitally transfer money through commercial banks, except the currency would be in the form of a digital yuan or euro, rather than the federal reserve of currency held by central banks.
Pros and cons of a central bank digital currency (CBDC)
Central banks are looking for ways to keep their money in the country, as opposed to it being spent on buying cryptocurrencies, thus losing it to a global market. As digital currencies become more popular, each central bank must decide whether they want to fight it or profit from the potential. Regardless of adoption, central banks creating their own digital currencies comes with benefits and disadvantages to users that you need to know.
Pros of central bank digital currency (CBDC)
- Cross border payments
- Track money laundering activity
- Secure international monetary fund
- Reduces risk of commercial bank collapse
- Cheaper
- More secure
- Promotes financial inclusion
Cons of central bank digital currency (CDBC)
- Central banks have complete control
- No anonymity of digital currency transfers
- Cybersecurity issues
- Price reliant on fiat currency equivalent
- Physical money may be eliminated
- Ban of distributed ledger technology and cryptocurrency
Central bank digital currency conclusion
Central bank money in an electronic form has been a big debate in the blockchain technology space, with so many countries considering the possibility. The European Central Bank, as well as other central banks, have been considering the possibility of central bank digital currencies as a means of improving the financial system. The Chinese government is in the midst of testing out their e-CNY, which some are calling the digital yuan. They have seen great success so far, but only after completely banning Bitcoin trading.
There is a lot of good that can come from CBDCs, but the benefits are mostly for the federal reserve system and central banks. Bank-account holders and citizens may have their privacy compromised and their investment options limited if the world adopts CBDCs.
It's important to remember that central bank digital currencies are not cryptocurrencies. They do not compete with cryptocurrencies and the benefits of blockchain technology. Their limited use cases can only be applied when reinforced by a financial system authority. Only time will tell if CBDCs will succeed, but right now you can appreciate the advantages brought to you by crypto.

Vous avez peut-être déjà entendu parler de la "Travel rule", mais savez-vous ce qu'elle signifie réellement ? Laissez-nous vous l'expliquer.
What is the "Travel Rule"?
You might have heard of the "Travel Rule" before, but do you know what it actually mean? Well, let me break it down for you. The Travel Rule, also known as FATF Recommendation 16, is a set of measures aimed at combating money laundering and terrorism financing through financial transactions.
So, why is it called the Travel Rule? It's because the personal data of the transacting parties "travels" with the transfers, making it easier for authorities to monitor and regulate these transactions. See, now it all makes sense!
The Travel Rule applies to financial institutions engaged in virtual asset transfers and crypto companies, collectively referred to as virtual asset service providers (VASPs). These VASPs have to obtain and share "required and accurate originator information and required beneficiary information" with counterparty VASPs or financial institutions during or before the transaction.
To make things more practical, the FATF recommends that countries adopt a de minimis threshold of 1,000 USD/EUR for virtual asset transfers. This means that transactions below this threshold would have fewer requirements compared to those exceeding it.
For transfers of Virtual Assets falling below the de minimis threshold, Virtual Asset Service Providers (VASPs) are required to gather:
- The identities of the sender (originator) and receiver (beneficiary).
- Either the wallet address associated with each transaction involving Virtual Assets (VAs) or a unique reference number assigned to the transaction.
- Verification of this gathered data is not obligatory, unless any suspicious circumstances concerning money laundering or terrorism financing arise. In such instances, it becomes essential to verify customer information.
Conversely, for transfers surpassing the de minimis threshold, VASPs are obligated to collect more extensive particulars, encompassing:
- Full name of the sender (originator).
- The account number employed by the sender (originator) for processing the transaction, such as a wallet address.
- The physical (geographical) address of the sender (originator), national identity number, a customer identification number that uniquely distinguishes the sender to the ordering institution, or details like date and place of birth.
- Name of the receiver (beneficiary).
- Account number of the receiver (beneficiary) utilized for transaction processing, similar to a wallet address.
By following these guidelines, virtual asset service providers can contribute to a safer and more transparent virtual asset ecosystem while complying with international regulations on anti-money laundering and countering the financing of terrorism. It's all about ensuring the integrity of financial transactions and safeguarding against illicit activities.
Implementation of the Travel Rule in the United Kingdom
A notable shift is anticipated in the United Kingdom's oversight of the virtual asset sector, commencing September 1, 2023.
This seminal development comes in the form of the Travel Rule, which falls under Part 7A of the Money Laundering Regulations 2017. Designed to combat money laundering and terrorist financing within the virtual asset industry, this new regulation expands the information-sharing requirements for wire transfers to encompass virtual asset transfers.
The HM Treasury of the UK has meticulously customized the provisions of the revised Wire Transfer Regulations to cater to the unique demands of the virtual asset sector. This underscores the government's unwavering commitment to fostering a secure and transparent financial ecosystem. Concurrently, it signals their resolve to enable the virtual asset industry to flourish.
The Travel Rule itself originates from the updated version of the Financial Action Task Force's recommendation on information-sharing requirements for wire transfers. By extending these recommendations to cover virtual asset transfers, the UK aspires to significantly mitigate the risk of illicit activities within the sector.
Undoubtedly, the Travel Rule heralds a landmark stride forward in regulating the virtual asset industry in the UK. By extending the ambit of information-sharing requirements and fortifying oversight over virtual asset firms
Implementation of the Travel Rule in the European Union
Prepare yourself, as a new regulation called the Travel Rule is set to be introduced in the world of virtual assets within the European Union. Effective from December 30, 2024, this rule will take effect precisely 18 months after the initial enforcement of the Transfer of Funds Regulation.
Let's delve into the details of the Travel Rule. When it comes to information requirements, there will be no distinction made between cross-border transfers and transfers within the EU. The revised Transfer of Funds regulation recognizes all virtual asset transfers as cross-border, acknowledging the borderless nature and global reach of such transactions and services.
Now, let's discuss compliance obligations. To ensure adherence to these regulations, European Crypto Asset Service Providers (CASPs) must comply with certain measures. For transactions exceeding 1,000 EUR with self-hosted wallets, CASPs are obligated to collect crucial originator and beneficiary information. Additionally, CASPs are required to fulfill additional wallet verification obligations.
The implementation of these measures within the European Union aims to enhance transparency and mitigate potential risks associated with virtual asset transfers. For individuals involved in this domain, it is of utmost importance to stay informed and adhere to these new guidelines in order to ensure compliance.
What does the travel rules means to me as user?
As a user in the virtual asset industry, the implementation of the Travel Rule brings some significant changes that are designed to enhance the security and transparency of financial transactions. This means that when you engage in virtual asset transfers, certain personal information will now be shared between the involved parties. While this might sound intrusive at first, it plays a crucial role in combating fraud, money laundering, and terrorist financing.
The Travel Rule aims to create a safer environment for individuals like you by reducing the risks associated with illicit activities. This means that you can have greater confidence in the legitimacy of the virtual asset transactions you engage in. The regulation aims to weed out illicit activities and promote a level playing field for legitimate users. This fosters trust and confidence among users, attracting more participants and further driving the growth and development of the industry.
However, it's important to note that complying with this rule may require you to provide additional information to virtual asset service providers. Your privacy and the protection of your personal data remain paramount, and service providers are bound by strict regulations to ensure the security of your information.
In summary, the Travel Rule is a positive development for digital asset users like yourself, as it contributes to a more secure and trustworthy virtual asset industry.
Unlocking Compliance and Seamless Experiences: Tap's Proactive Approach to Upcoming Regulations
Tap is fully committed to upholding regulatory compliance, while also prioritizing a seamless and enjoyable customer experience. In order to achieve this delicate balance, Tap has proactively sought out partnerships with trusted solution providers and is actively engaged in industry working groups. By collaborating with experts in the field, Tap ensures it remains on the cutting edge of best practices and innovative solutions.
These efforts not only demonstrate Tap's dedication to compliance, but also contribute to creating a secure and transparent environment for its users. By staying ahead of the curve, Tap can foster trust and confidence in the cryptocurrency ecosystem, reassuring customers that their financial transactions are safe and protected.
But Tap's commitment to compliance doesn't mean sacrificing user experience. On the contrary, Tap understands the importance of providing a seamless journey for its customers. This means that while regulatory requirements may be changing, Tap is working diligently to ensure that users can continue to enjoy a smooth and hassle-free experience.
By combining a proactive approach to compliance with a determination to maintain user satisfaction, Tap is setting itself apart as a trusted leader in the financial technology industry. So rest assured, as Tap evolves in response to new regulations, your experience as a customer will remain top-notch and worry-free.
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Avec des milliards de cartes de crédit, de débit et prépayées en circulation dans le monde, celles-ci sont incontestablement devenues un pilier permanent du secteur des paiements. Selon Statista, sur la période de deux ans entre 2019 et 2021, le nombre total de cartes de crédit, de débit et prépayées dans le monde a augmenté de 2 milliards, atteignant 25,2 milliards de cartes. Ce volume devrait encore croître de 21 % entre 2021 et 2025 avant de se stabiliser. Par ailleurs, le paysage des paiements a évolué pour inclure une multitude de méthodes de paiement numériques au-delà des cartes traditionnelles. Parmi celles-ci, on trouve les paiements par SMS sur mobile, les solutions de financement « Achetez maintenant, payez plus tard », les portefeuilles mobiles, les paiements sans contact utilisant la technologie NFC (Near Field Communication), les transactions par QR code et les paiements en cryptomonnaies.
Alors que ces tendances continuent de se développer, une caractéristique majeure du paysage est l'émergence des programme de cartes personnalisables. Ces cartes, bien qu'adaptées aux besoins spécifiques des clients, peuvent intégrer l'une des méthodes de paiement mentionnées ci-dessus. Explorons donc le marché des programme d'émission de cartes.
Qu'est-ce qu'un programme d'émission de cartes?
Pour rappel, les produits et services d'émission sont conçus par un tiers mais commercialisés sous une marque distincte, permettant à cette dernière d'utiliser l'infrastructure déjà mise en place par le tiers. Cette pratique s'est étendue au-delà du secteur de la vente au détail pour s'imposer dans le domaine financier, permettant aux entreprises de proposer leurs propres cartes de paiement sous leur marque.
Avec un programme d'émission de cartes, une entreprise peut proposer des cartes arborant sa propre identité visuelle, tandis que les fonctionnalités sous-jacentes et le traitement des transactions sont assurés par des services tiers. Cela permet à l'entreprise de lancer des cartes personnalisées sans avoir à obtenir une licence d'émission séparée, une démarche complexe dans le secteur financier régulé.
Par exemple, en 2023, Bitfinex, une plateforme d'échange de cryptomonnaies réputée, s'est associée à Tap pour proposer une solution de carte prépayée white-label. Cela a permis à Bitfinex d'offrir à ses clients une option de paiement personnalisée tout en générant une nouvelle source de revenus, en s'appuyant sur l'infrastructure financière de Tap.
Les multiples solutions d'émission de cartes.
Les cartes de paiement white-label se déclinent sous diverses formes pour répondre à des besoins financiers variés :
- Cartes de débit : donnent accès aux fonds d'un compte bancaire pour les transactions quotidiennes et les retraits aux distributeurs automatiques.
- Cartes de crédit : permettent d'emprunter jusqu'à une certaine limite, à l'instar des cartes de crédit traditionnelles.
- Cartes prépayées : chargées d'un montant prédéfini pour un meilleur contrôle des dépenses et du budget.
- Cartes virtuelles : existent uniquement sous forme numérique pour des paiements en ligne sécurisés.
- Cartes de paie : sur lesquelles les employeurs déposent directement les salaires, éliminant le besoin de liquidités ou de virements directs.
- Cartes de dépenses : destinées à des usages spécifiques, avec des limites ou des restrictions de dépenses, comme pour les frais professionnels.
Les avantages services d'émission de carte pour les consommateurs
Si les avantages des cartes débit de sont souvent associés aux entreprises, ils sont également nombreux pour les consommateurs :
- Avantages personnalisés : les cartes white-label offrent des récompenses, des réductions et des offres exclusives sur mesure, améliorant l'expérience d'achat et permettant des économies.
- Expériences d'achat simplifiées : ces cartes facilitent les achats dans des magasins ou des marques spécifiques, rendant les transactions plus pratiques et centrées sur les enseignes préférées.
- Accès amélioré au crédit : les consommateurs avec des profils de crédit variés peuvent souvent accéder à des cartes white-label, leur permettant de construire ou d'améliorer leur historique de crédit grâce à une utilisation responsable.
Les avantages des programmes de cartes pour les entreprises
L'émission de cartes de débit ou prépayées offre plusieurs avantages clés aux entreprises :
- Identité de marque distinctive : les cartes peuvent être personnalisées pour correspondre à l'image de marque de l'entreprise, renforçant sa visibilité et sa reconnaissance par les clients.
- Entrée rapide sur le marché : le partenariat pour l'émission de cartes white-label permet une introduction rapide de nouvelles offres, établissant une présence sur le marché avant sa saturation.
- Coûts de développement réduits : les entreprises peuvent proposer des cartes personnalisées sans avoir à supporter les coûts liés au développement d'un programme de cartes complet, en s'appuyant sur une infrastructure de paiement déjà existante.
- Engagement client accru : les cartes personnalisées avec des récompenses, des réductions ou des avantages exclusifs peuvent renforcer la fidélité et encourager les achats répétés, que ce soit auprès de nouveaux clients ou de clients existants.
- Opérations fluides : en s'appuyant sur une infrastructure déjà établie, les entreprises garantissent un fonctionnement fluide, sécurisé et fiable pour les détenteurs de cartes.
Les secteurs utilisant des programmes de cartes
L'émission de cartes de débit s'est imposée comme une solution polyvalente, répondant aux besoins de divers secteurs, des néo-banques et détaillants aux plateformes de travail indépendant et à la gestion de flottes.
- Commerce de détail et e-commerce : les programmes de carte de crédit permettent aux détaillants d'offrir à leurs clients des conditions de paiement flexibles, encourageant des dépenses plus élevées grâce à la commodité du paiement différé. Les clients accumulent souvent des récompenses de fidélité, favorisant les achats répétés. Les géants de la vente au détail proposent fréquemment des cartes de crédit à marque privée, comme la solution virtuelle sans carte d'Amazon et sa Prime Store Card.
- Néo-banques : de nombreuses néo-banques ont adopté des solutions de programme de cartes, permettant des dépenses multi-devises fluides, notamment pour les voyages internationaux. Revolut donne à ses clients un contrôle total sur leur expérience bancaire, offrant le choix entre les préférences de paiement par NFC ou bande magnétique.
- Cartes d'entreprise : pour les grandes organisations, les cartes de crédit d'entreprise white-label intégrées à des programmes de gestion des dépenses peuvent simplifier les processus, éliminant les tâches manuelles comme la déclaration des frais ou la gestion de la paie
- Cartes carburant pour flottes : les cartes white-label pour flottes sont des solutions de paiement spécialisées conçues pour les entreprises gérant des parcs de véhicules. Ces cartes, souvent proposées en collaboration avec des institutions financières, simplifient la gestion des dépenses et offrent des avantages comme des réductions sur le carburant.
- Économie des petits boulots (gig economy) : alors que les plateformes de travail indépendant continuent de se développer, l'intégration d' émission de cartes est devenue une avancée notable. Fiverr, une plateforme de services freelance, a adopté des cartes white-label pour améliorer l'expérience utilisateur, permettant des transactions rapides et un accès facilité aux gains.
L'état actuel du secteur des émetteurs de cartes
Le marché des programmes de cartes connaît une croissance et une innovation substantielles, offrant des opportunités significatives dans divers secteurs. Ces solutions white-label, qu'il s'agisse de cartes de débit, de crédit ou prépayées, permettent aux entreprises de personnaliser les passerelles de paiement et les produits de carte sous leur propre marque, sans avoir à construire une infrastructure à partir de zéro.Les entreprises comme les plateformes e-commerce, les fournisseurs de SaaS, les institutions financières et les places de marché en ligne bénéficient couramment des cartes white-label.
Ces offres permettent aux entreprises de renforcer leur marque, d'améliorer la fidélité des clients et de débloquer de nouvelles sources de revenus grâce à des programmes de fidélité et de récompenses sur mesure.Un avantage clé des cartes white-label est leur adaptabilité. Elles prennent en charge diverses méthodes de paiement, s'adaptent aux transactions internationales et s'intègrent de manière transparente aux systèmes existants, offrant une expérience client fluide.
Cette flexibilité s'étend également aux cartes virtuelles, qui gagnent en popularité pour leur facilité d'utilisation dans les paiements numériques. En résumé, le secteur de programmes d'émission de cartes offre une plateforme robuste pour les entreprises souhaitant élargir leurs solutions de paiement avec un investissement minimal en infrastructure, tout en améliorant leurs offres de services et l'engagement de leurs clients. Pour plus d'informations sur l'émission de votre propre programme de cartes, vous pouvez en savoir plus sur les services professionnels de Tap en visitant leur site web ici et les contacter ici.

In today's global economy, managing your finances, both crypto and fiat, across borders has never been more important. With this in mind, we’ve created innovative solutions for both personal and business users with the Tap Personal Account and Tap Business Account.
While both accounts share some core features, they each cater to specific needs. Let's dive into the details to help you choose the right account for your financial journey.
Shared features: the Tap advantage
Both Tap Personal and Tap Business accounts offer a range of powerful features designed to simplify your financial life:
- Multi-currency capabilities: Hold, send, and receive money in multiple currencies.
- Competitive exchange rates: Enjoy favourable rates when converting between currencies.
- Low-fee international transfers: Send money abroad without breaking the bank.
- Tap card: A versatile debit card for spending in multiple currencies worldwide.
- User-friendly mobile app: Manage your finances on the go with ease.
- Cashback rewards: earn up to 8% Cashback on any card or online transactions.
- Money management on the go: Get real-time notifications on transactions and monthly statements.
Tap Personal Account: personal finance, globalised
The Tap Personal Account is perfect for individuals who:
- Live, work, or travel internationally
- Need to send money to family or friends abroad
- Want to shop online in different currencies
- Seek a hassle-free way to manage personal finances across borders
- Are savvy investors looking to manage multiple currencies in one secure location
Key features of the Tap Personal Account include:
- Easy account opening: Get started quickly with a simple online process.
- Free local account details: Receive payments like a local in multiple countries.
- Instant transfers: Send money to other Tap users in seconds, for free.
Tap Business Account: powering global commerce
The Tap Business Account is tailored for:
- Small to medium-sized businesses
- Companies with international operations
- Startups looking to scale globally
In addition to the features shared with the Tap Personal Account, the Tap Business Account offers:
- Multi-currency access: Easily set up checkout payment channels for crypto and major national currencies with access to local and international payment rails.
- Crypto to fiat: Receive and send over 45 cryptocurrencies directly from your account with an institutional-grade OTC desk.
- Payment links: Get an individual IBAN and receive and send payments in EUR and GBP with SEPA Instant
- White card labelling service: Create customisable cards for your business or clients using the integrated service.
- Cheaper payroll payments: Avoid bank fees when making multiple payments efficiently, perfect for paying salaries or multiple suppliers.
- Access to an account manager: each company is assigned a dedicated account manager.
Making the right choice
Choosing between a Tap Personal Account and a Tap Business Account depends on your specific needs:
- If you're an individual looking to simplify your personal international finances, the Tap Personal Account is your go-to solution.
- For businesses of any size aiming to streamline their global financial operations, the Tap Business Account offers the advanced features you need to thrive in the international marketplace.
Both accounts reflect Tap's commitment to providing innovative, user-friendly financial solutions for our increasingly connected world. Whether you're planning your next international adventure or expanding your business across borders, Tap has you covered.
Ready to take control of your global finances? Visit withtap.com to learn more and download the app, and sign up for the account that best suits your needs.

Bitcoin options trading has been making waves as a small yet significant catalyst in Bitcoin’s latest price surge. The launch of Bitcoin options linked to BlackRock’s iShares Bitcoin Trust ETF brought new energy to the market, attracting attention from both big institutions and everyday investors.
But this bull run isn’t just about options trading, it’s driven by growing confidence in Bitcoin’s future, boosted by market trends, technological progress, and changes in regulations. Let’s take a closer look at what Bitcoin options trading is and how it fits into this exciting rally.
What are Bitcoin options?
Options trading is a type of financial trading where you buy or sell the right, but not the obligation, to purchase or sell an asset, like Bitcoin, at a specific price within a set time frame. Essentially, you’re betting on whether the price of that asset will go up or down.
There are two types of options: calls and puts. A call option lets you buy the asset at a certain price (if you think the price will rise), while a put option lets you sell it at a certain price (if you think the price will drop). Instead of buying the asset outright, you’re paying a smaller fee, called a premium, for the option to trade later.
Traders typically use options to hedge risk or profit from price movements without directly owning the asset. In the case of Bitcoin, options trading allows investors to manage volatility while taking advantage of its price swings, making it a popular tool in the fast-moving crypto market.
The game-changer: Bitcoin ETF options
January 2024 marked a historic moment when the SEC approved spot Bitcoin ETFs, and now we're seeing the next evolution with Bitcoin ETF options. BlackRock's iShares Bitcoin Trust ETF (IBIT) made waves when its options began trading on the Nasdaq, quickly becoming one of the most exciting new financial products on the market.
The numbers tell the story: In just the first hour of trading, IBIT saw 73,000 options contracts traded, instantly placing it among the top 20 most active non-index options.
Why Bitcoin ETF options matter
The introduction of Bitcoin ETF options is significant for several reasons:
- Accessibility: Anyone can now trade Bitcoin options through traditional brokerage accounts, no crypto exchange is required.
- Regulated environment: These products trade on established exchanges like Nasdaq, offering a level of oversight that many crypto platforms can't match.
- Market sophistication: The availability of ETF options helps mature the Bitcoin market, potentially leading to more stable prices over time.
The new Bitcoin ETF options landscape
The Bitcoin ETF options market is growing fast, with big names like BlackRock's iShares Bitcoin Trust (IBIT), Grayscale Bitcoin Trust (GBTC), Fidelity Wise Origin Bitcoin Fund (FBTC), and ARK 21Shares Bitcoin ETF (ARKB) leading the way. These funds are already offering or planning to offer options trading, giving investors more choices than ever before.
As the market develops, experts expect to see even more innovative products, including covered call funds, buffer funds, trend-following strategies, and other option-based investment tools. This rapid growth is certainly making the crypto space more dynamic and accessible for more “traditional” investors.
Final thoughts
The launch of Bitcoin ETF options is a big step forward for the crypto market as it continues to grow and evolve. While these options bring exciting opportunities they also come with their own risks and complexities, so whether you’re curious or serious about trading, it’s important to fully understand how they work before diving in.

As we approach the 2024 U.S. presidential election, a new force is emerging in the political landscape: the crypto generation. Young voters, particularly Gen Zs and Millennials, are not only becoming a significant voting force but are also bringing with them a strong interest in cryptocurrency and blockchain technology. This intersection of youth, technology, and politics could potentially reshape the outcome of the upcoming election.
The rising power of young voters
The political influence of young Americans has been growing steadily over the past few election cycles. In the 2020 election, voter turnout among those under 30 reached 55%, a significant increase from 44% in 2016.
What's more, the sheer size of this voting bloc is impossible to ignore. Gen Z and Millennial voters now make up 40% of all eligible voters and are projected to become the majority of the electorate by 2028. This demographic shift is introducing new priorities and viewpoints into political discussions.
The crypto connection
One of the most interesting parts of this surge in young voters is their strong interest in cryptocurrency and blockchain technology. Recent data shows that 34% of people who own crypto are between 18 and 34 years old. This isn't just about investment trends - it reflects a broader dissatisfaction with the current financial system and a desire for change.
Consider these statistics:
- Only 7% of young Americans report that the current financial system works well for them.
- 38% of young voters believe crypto and blockchain can increase economic opportunities in ways traditional finance can't.
- 51% of young voters are likely to support crypto-friendly candidates in 2024.
These numbers suggest that crypto policy could become a key issue in the upcoming election, especially in battleground states where the margins are often very close.
A look at battleground states: where crypto could tip the scales
In key swing states, the combination of high youth turnout and growing crypto enthusiasm could be a game-changer.
Take Georgia as an example, where supporters of the Stand with Crypto movement now outnumber the vote difference that decided the 2020 election there, by three times. And in Arizona, nearly 90% of crypto owners under 44 believe the financial system needs change, with over a quarter wanting a complete overhaul.
Meanwhile, in Michigan, youth voter turnout jumped from 42% in 2016 to 54% in 2020, indicating that the crypto vote could be crucial.
Beyond party lines: crypto as a bipartisan issue
Interestingly, crypto enthusiasm crosses traditional party lines. Among previous or current crypto owners under 35 in swing states, 41% identify as Democrats, 39% as Republicans, and 20% as independent or other.
This suggests that crypto policy could be a unique issue capable of attracting voters from across the political spectrum.
A call for financial innovation
The rise of the crypto generation in politics reflects more than just an interest in digital assets. It signifies a broader desire for financial innovation and economic opportunity.
Young voters, facing challenges such as rising living costs and student debt, are looking to blockchain technology as a potential solution to systemic economic issues.
This aligns perfectly with the original vision behind Bitcoin's creation: a decentralised financial system designed to address the shortcomings of traditional banking and monetary policy.
Conclusion
The 2024 election is quickly approaching, and it's clear that candidates at all levels will need to address the concerns of the "crypto generation." Whether it’s clarifying regulations for digital assets or exploring blockchain for government services, politicians who can connect with these topics could have a significant edge.
It’s not just crypto investments that this generation is after; they’re investing in a vision for a more accessible, efficient, and innovative financial future. As more of them head to the polls, this vision could become a defining aspect of American politics for years to come.
Note: This article is based on data and trends as of August 2024. As with all political and technological trends, the landscape may shift rapidly. Readers are encouraged to stay informed about the latest developments in both the political and crypto spheres.

The financial world is undergoing a significant transformation, largely driven by Millennials and Gen Z. These digital-native generations are embracing cryptocurrencies at an unprecedented rate, challenging traditional financial systems and catalysing a shift toward new forms of digital finance, redefining how we perceive and interact with money.
This movement is not just a fleeting trend but a fundamental change that is redefining how we perceive and interact with money.
Digital Natives Leading the Way
Growing up in the digital age, Millennials (born 1981-1996) and Gen Z (born 1997-2012) are inherently comfortable with technology. This familiarity extends to their financial behaviours, with a noticeable inclination toward adopting innovative solutions like cryptocurrencies and blockchain technology.
According to the Grayscale Investments and Harris Poll Report which studied Americans, 44% agree that “crypto and blockchain technology are the future of finance.” Looking more closely at the demographics, Millenials and Gen Z’s expressed the highest levels of enthusiasm, underscoring the pivotal role younger generations play in driving cryptocurrency adoption.
Desire for Financial Empowerment and Inclusion
Economic challenges such as the 2008 financial crisis and the impacts of the COVID-19 pandemic have shaped these generations' perspectives on traditional finance. There's a growing scepticism toward conventional financial institutions and a desire for greater control over personal finances.
The Grayscale-Harris Poll found that 23% of those surveyed believe that cryptocurrencies are a long-term investment, up from 19% the previous year. The report also found that 41% of participants are currently paying more attention to Bitcoin and other crypto assets because of geopolitical tensions, inflation, and a weakening US dollar (up from 34%).
This sentiment fuels engagement with cryptocurrencies as viable investment assets and tools for financial empowerment.
Influence on Market Dynamics
The collective financial influence of Millennials and Gen Z is significant. Their active participation in cryptocurrency markets contributes to increased liquidity and shapes market trends. Social media platforms like Reddit, Twitter, and TikTok have become pivotal in disseminating information and investment strategies among these generations.
The rise of cryptocurrencies like Dogecoin and Shiba Inu demonstrates how younger investors leverage online communities to impact financial markets2. This phenomenon shows their ability to mobilise and drive market movements, challenging traditional investment paradigms.
Embracing Innovation and Technological Advancement
Cryptocurrencies represent more than just investment opportunities; they embody technological innovation that resonates with Millennials and Gen Z. Blockchain technology and digital assets are areas where these generations are not only users but also contributors.
A 2021 survey by Pew Research Center indicated that 31% of Americans aged 18-29 have invested in, traded, or used cryptocurrency, compared to just 8% of those aged 50-64. This significant disparity highlights the generational embrace of digital assets and the technologies underpinning them.
Impact on Traditional Financial Institutions
The shift toward cryptocurrencies is prompting traditional financial institutions to adapt. Banks, investment firms, and payment platforms are increasingly integrating crypto services to meet the evolving demands of younger clients.
Companies like PayPal and Square have expanded their cryptocurrency offerings, allowing users to buy, hold, and sell cryptocurrencies directly from their platforms. These developments signify the financial industry's recognition of the growing importance of cryptocurrencies.
Challenges and Considerations
While enthusiasm is high, challenges such as regulatory uncertainties, security concerns, and market volatility remain. However, Millennials and Gen Z appear willing to navigate these risks, drawn by the potential rewards and alignment with their values of innovation and financial autonomy.
In summary
Millennials and Gen Z are redefining the financial landscape, with their embrace of cryptocurrencies serving as a catalyst for broader change. This isn't just about alternative investments; it's a shift in how younger generations view financial systems and their place within them. Their drive for autonomy, transparency, and technological integration is pushing traditional institutions to innovate rapidly.
This generational influence extends beyond personal finance, potentially reshaping global economic structures. For industry players, from established banks to fintech startups, adapting to these changing preferences isn't just advantageous—it's essential for long-term viability.
As cryptocurrencies and blockchain technology mature, we're likely to see further transformations in how society interacts with money. Those who can navigate this evolving landscape, balancing innovation with stability, will be well-positioned for the future of finance. It's a complex shift, but one that offers exciting possibilities for a more inclusive and technologically advanced financial ecosystem. The financial world is changing, and it's the young guns who are calling the shots.

When you hear people talking about the stock market, chances are they're referring to the S&P 500. But what exactly is this mysterious index, and why is it so important?
The S&P 500 is a stock market index that tracks the performance of the 500 largest publicly traded companies in the United States. These 500 companies represent a huge portion of the overall U.S. stock market, making the S&P 500 a great barometer for how the market as a whole is performing.
Whether you're an experienced investor or just curious about the stock market, understanding the S&P 500 is key. It provides a comprehensive snapshot of the health and direction of the American economy. In this article, we'll dive deeper into what the S&P 500 is, its history, and why it matters to anyone with a stake in the U.S. stock market.
Where it all began
The origins of the S&P 500 can be traced back to 1957 when Standard & Poor's created the index as a way to better track the performance of the U.S. stock market. Over the decades, the index has evolved to reflect the changing landscape of American business. The S&P 500 actually consists of 503 components, not 500 as the name implies. That's because three of the companies have two different share classes that are counted individually, rounding out the total to 503.
To be included in the S&P 500, companies must meet strict criteria, including having a large market capitalization and demonstrating sufficient liquidity and sector diversity. The index is rebalanced periodically to ensure it continues to be an accurate barometer, with new companies added and others removed as needed. Over the years, the S&P 500 has proven to be a reliable tool for investors to monitor the overall health of the U.S. economy.
How the S&P 500 is calculated
Under the hood, the S&P 500 is powered by a complex calculation that keeps a constant eye on the shifting fortunes of America's largest companies. At the heart of it all is market capitalization, which serves as the basis for weighting each component within the index, with the biggest players carrying the most influence.
But it's not as simple as just adding up the market caps. The index relies on a special divisor that helps smooth out the impact of corporate actions like stock splits. This allows the S&P 500 to maintain its integrity as a consistent benchmark, even as the lineup of companies ebbs and flows.
Looking at the index's composition is also key. The 503 components cover a diverse range of sectors, from tech giants to blue-chip industrials, providing a well-rounded snapshot of the U.S. economy. But it’s worth noting that the performance of the largest firms can send shockwaves through the entire index, so understanding this intricate calculation is vital for anyone looking to make sense of the market's rises and falls.
Uses and significance of the S&P 500
The S&P 500 serves multiple important roles in the financial landscape. Firstly, it acts as a benchmark for gauging the performance of the entire U.S. stock market, offering investors a reliable snapshot of its health and direction.
Secondly, it serves as a prime investment vehicle, particularly through index funds and exchange-traded funds (ETFs) that track its performance. These investment options are favoured for their broad diversification and low fees, making them popular choices for retirement and long-term investing strategies.
Moreover, the S&P 500's movements hold significant sway over investor sentiment and decision-making, influencing market trends and behaviours. Additionally, its performance is closely monitored by policymakers and economists due to its strong relationship with economic indicators and policies.
The bottom line is that the S&P 500 not only reflects but also influences the broader U.S. economy and financial markets, underscoring its pivotal role in the global financial ecosystem.
Conclusion
In conclusion, the S&P 500 stands as a cornerstone of the financial world, offering a comprehensive view of the U.S. stock market's performance. As discussed, it serves as both a benchmark for investors and a vital tool for assessing economic health.
Given its significance, integrating the S&P 500 into investment strategies can provide valuable insights and potential growth opportunities.
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