Learning the friendly way

Investing centers around making gains off of your initial capital. When determining the potential gains one could make there are a number of variables one needs to consider, such as how much capital one has put into the investment and what returns are associated with that asset class.

This led to the creation of ROI (return on investment), a measure that allows anyone to calculate the net profit or loss of an investment in percentage form. 

What is return on investment?

All investments, including stocks, bonds, real estate, and small businesses, come with the goal of making more money than you put in. The money you earn over and above your initial investment is called profit. When discussing investment profitability, people often use the term ROI, meaning return on investment. This metric expresses the amount of net profit one can earn/earned as a percentage of what the initial investment was.

ROI can help you assess if buying property or investing in a business is worth it. It's also helped companies determine the value of adding new products, building more facilities, acquiring other businesses, advertising campaigns, etc.

ROI (return on investment) is the percentage of gain or loss on an investment relative to the total cost of the investment.  In other terms, it's a way to compare different investments in order to figure out which ones are worth pursuing. For example, you could calculate ROI to decide whether selling one stock and buying another would be a good idea.

While there is no limit to a return on investment theoretically, in practice, no investment is guaranteed to have any return. If your ROI is negative, it means you not only failed to make a profit but also lost some of your original investment. The worst possible outcome would be -100% ROI, meaning you completely lost your initial investment. An ROI of 0% signifies that you at least recovered the money you put in, but gained nothing beyond that.

While ROI is often used as a marker of profitability, it isn't foolproof. There are several limitations to calculating ROI as your only measure which include the time frame in which you will earn back your investment, inflation rates, how risky a venture is, and additional maintenance costs that may be incurred.

Calculating ROI terminology

Before we dive in, let's first cover some basic terminology.

Net profit or net income

Net profit is the amount of money left over after all operating costs, such as the cost of transaction costs or maintenance costs, and other expenses have been accounted for and subtracted from the total revenue. It is used to measure profitability. Net profit can also be called net income, net earnings, or the bottom line.

Total cost of investment

This figure will look at the amount of money invested in a particular investment.

How to calculate ROI: the ROI formula

The ROI formula is a simple equation that looks at the price change of the asset and the net profits (the initial cost of the investment minus its value when you sell it). When calculating ROI you would use this formula:

ROI = (Net Profit / Total Cost of Investment) x 100

To factor trading costs into your ROI figure, you'll use: 

ROI = ((Value of Investment - Cost of Investment – Associated Costs) / Cost of Investment) x 100

As an example, let's say you buy 5 shares of $100 each in Twitter, equating to $500. You sell them a year later for $150 each, equating to $750. Let's say you paid $5 commission on each trade, costing you $25 in trading fees. 

ROI = (($750 - $500 - $25) / $500) x 100 = 45%

This means that you made a 45% return on investment on that particular investment.

How to determine a strong ROI

A "good" return on investment is any number above 0, as this means you made some profit. However, the ideal ROI should be higher than what you could've earned had you chosen another investment (the next best thing). 

To compare this, investors often compare their earnings to what they could've made on the broader stock market or in a high-yield savings account. Using the S&P 500 as a control, over the past four decades it has made gains of around 7% (after inflation). An ROI is generally considered to be a strong one if it beats the stock market in the long term. 

It's always important to note that past performance does not equate to future results. Another pearl of wisdom to remember is that high rewards generally come alongside high risks. If an investment promises very high ROIs, consider this also means that it comes with high risks. 

Therefore, a strong ROI will vary depending on the investment's level of risk, your goals, and how much risk you're willing to take.

Where the ROI formula falls short

The main limitation of using this return on investment ROI formula as a marker of success is that it doesn't show how long it took to earn the money back. When comparing various investments, the time it takes to mature will have a significant impact on the profits you could earn.

For instance, a year loan versus a bond held for five years versus a property held for 10 years will all have varying ROIs once you've established how long it will take to earn the specified ROIs. 

In this scenario, the ROI calculations mentioned above skimp on the full story. It also doesn't account for risk. For instance, the loan repayments could be delayed or the property market might be in a slump, all affecting the potential profits earnable.

With many variables, it becomes harder to predict what the exact ROI calculation on an investment will be, so be sure to factor this in when using the return on investment ROI formula to determine how attractive an investment opportunity or business venture is. 

ROI alternatives

Although the return on investment doesn't consider how long you keep an asset, it's essential to compare the ROI of investments held for comparable lengths of time as a more clear performance measure. If that's not possible, there are a few other options.

Average Annual Return

Also known as annualized return on investment, this adjusts the ROI formula to factor in the timing. Here you would divide the ROI by the number of years you hold the asset.

Compound Annual Growth Rate (CAGR)

This option is more complicated but yields more accurate results as it factors in compound interest generated over time. 

Internal Rate of Return (IRR)

This measure factors in the notion that profits earned earlier outway the same profits earned later, taking into account interest that could've been earned and factors like inflation. This equation is quite complicated but there are online calculators one can use. 

Conclusion

A return on investment (ROI) is a formula used to calculate the net profit or loss of an investment in percentage form. The ROI calculation can present valuable information when investing capital or determining profitability ratios. The ROI equation looks at the initial value of one investment and determines the financial return. A negative ROI indicates that the investment returns were lower than the investment cost.

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When Satoshi Nakamoto created Bitcoin, they designed it in such a way that should the value of the cryptocurrency increase dramatically, there would still be an inclusive decimal value for the masses. Satoshis, the smallest decimal place in one Bitcoin, could one day be how we buy a cup of coffee anywhere in the world, using the same currency from Britain to Japan.

Who is Satoshi?

Satoshi Nakamoto is the enigmatic figure credited with birthing Bitcoin, the groundbreaking decentralized cryptocurrency, or described on its website as "a free software project with no central authority." As the pseudonymous creator, Satoshi's true identity remains shrouded in mystery, sparking endless debates and intrigue within the crypto community.

Launched in 2009, Bitcoin revolutionized the financial world, offering a peer-to-peer digital cash system without the need for intermediaries like banks. Satoshi's whitepaper laid the foundation for this groundbreaking technology, establishing the concept of blockchain and sparking the rise of a vast and evolving ecosystem of cryptocurrencies.

Despite numerous theories and claims, the identity of Satoshi Nakamoto remains one of the most captivating mysteries in the world of cryptocurrency and modern influential people.

Satoshi's contribution extends beyond just Bitcoin

Satoshi Nakamoto's creation of Bitcoin in 2009 introduced the world to the revolutionary concept of blockchain technology. While Satoshi is not credited with designing blockchain technology, they did play a valuable role in solving inconsistencies that then made it universally viable.

At its core, blockchain is a decentralized and immutable distributed ledger that records any transaction across a network of computers. It provides the foundation for most cryptocurrencies, including Bitcoin, ensuring secure and transparent record-keeping without the need for intermediaries like banks.

The decentralized nature of blockchain makes it resistant to single points of failure, enhancing security and preventing data manipulation. Its transparency allows anyone to verify transactions, promoting trust, service, and accountability. Additionally, the immutability of blockchain ensures that once data is recorded, it cannot be altered, safeguarding the integrity of the entire system.

This powerful technology continues to drive innovation across various industries beyond the realm of cryptocurrencies.

How many Satoshis are in a Bitcoin?

Much like fiat currencies, cryptocurrencies can be divided into smaller units of money. While the United States dollar and Euro have cents as their smallest denomination, Bitcoin has satoshis (also referred to as SATs). But unlike cents, satoshis are 100 millionth of a Bitcoin, meaning that Bitcoin can be divided into 100 million units, that's eighteen decimal places. 

See the table below illustrating the various values of Bitcoin vs satoshis.

How many Satoshis are in a Bitcoin, exactly?

1 Satoshi 0.00000001 Bitcoin

10 Satoshi 0.00000010 Bitcoin

100 Satoshi 0.00000100 Bitcoin

1,000 Satoshi 0.00001000 Bitcoin

10,000 Satoshi 0.00010000 Bitcoin

100,000 Satoshi 0.00100000 Bitcoin

1,000,000 Satoshi 0.01000000 Bitcoin

10,000,000 Satoshi 0.10000000 Bitcoin

100,000,000 Satoshi 1.00000000 Bitcoin

As defined by the technology, only 21 million Bitcoin will ever exist, meaning that there will only ever be 210,000,000,000,000 satoshis. That's a tough figure to wrap your head around. As indicated above the link between satoshis and Bitcoin is several decimal places, certainly not calculations we were taught in school.

A less complicated notion to digest is that satoshis were named after Bitcoin's creator, Satoshi Nakamoto.  

Bitcoin measurement units

The creator of the peer-to-peer digital currency outlined in the Bitcoin white paper the decimal places that Bitcoin is divisible by. Throughout the whitepaper, they only referred to two measurement units, Bitcoin itself and satoshis. Several years down the line as the BTC price continued increasing, market research and various discussions resulted in the decision that more measurement units were required.

Five years after Satoshi Nakamoto disappeared from online forums, a universal ISO update was released that recognized two new Bitcoin measurements. 

• MicroBitcoin (μBTC) 

1 BTC = 1,000,000 MicroBitcoins (μBTC) = 100 SATs

• MilliBitcoin X (mBTC)

1 BTC = 1,000 MilliBitcoins (mBTC) = 100,000 SATs

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When taking a glance at your Bitcoin wallet you can choose to see satoshis, microBitcoins or miliBitcoins. By any account, it will likely take a few years before we're referring to buying goods in SATs.

How to calculate SATs

As we've already established in the information provided above, 1 BTC is worth 100,000,000 SATs. While one could do the maths, there are plenty of tools available online that can do the sums for you. Better yet, as satoshis are recognized as universal units of value, you can change the currency setting on several sites.

For instance, on CoinMarketCap, you can change the default currency to SATs by selecting the currency drop-down option in the top right-hand corner. Select the Satoshi option under Bitcoin units.

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This will then display all values as satoshis. 

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Alternatively, you can use one of the many satoshi calculators available online, which will instantly convert your currency value into SATs. In the future when using SATs as a form of payment, the value owed will likely be presented to you in the same form, allowing for a much easier consumer experience.

‍Key Takeaways

SATs are used by the Bitcoin network and crypto exchanges. Miners on the Bitcoin blockchain use SATs to determine the fee owed to them for transactions validated, while some exchanges use SATs to measure altcoins' value and performance against Bitcoin.

It is likely in the future when Bitcoin is fully integrated into our financial systems that prices in shops and supermarkets will be reflected as a value in SATs as opposed to BTC.

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You've likely come across the term "token" in your crypto ventures, or heard Bitcoin and Ethereum described as a token, but what does this all mean? In this article, we're breaking down what a token is, and how to distinguish a coin from a token and how it can be used as a tool to store value.

Token Definition

A token, in the cryptocurrency sense of the world, represents a particular asset or utility. It's worth noting in this item that tokens and cryptocurrencies are terms often used interchangeably however they technically differ. Tokens typically fall into one of the following three categories:

Payment tokens

These tokens allow users to purchase goods and services outside of the blockchain, offering an alternative currency. 

Security tokens

Similar to initial public offerings (IPOs) on the stock market, security tokens offer users an ownership stake or entitle the holder to dividends in a blockchain project. 

Utility tokens 

Utility tokens offer users access to a service within a particular ecosystem, similar to loyalty points on a Starbucks card. These points hold value within their own ecosystem but cannot be used outside of that. ‍

Coins vs Tokens

Getting more technical, when exploring coins vs tokens, tokens are categorised as crypto assets that have been built on top of another blockchain while coins are built on their own blockchain. 

Ether, for example, is the native token to the Ethereum blockchain, however, the platform allows developers to create a range of token standards on top of it. Based on this information, all ERC-20 tokens are therefore categorised as tokens as opposed to coins. 

USD Coin (USDC) and Tether (USDT) are therefore tokens as they are built on top of the Ethereum blockchain. While each network is operated by its own leadership, both use Ethereum's blockchain to facilitate all transactions.‍

How Are Tokens Traded?

Much like coins, tokens can be bought, sold and traded on exchanges, or sent directly from one wallet to another. This is facilitated by blockchain technology, in the same way that coins are transferred from one location to another. Unlike coins, which are all fungible in nature, tokens can sometimes be non-fungible, meaning that they are not identical in value and function. 

Tokens are sent using the wallet address of a recipient's blockchain-compatible wallet. The address is often represented by a barcode in the form of a QR code, or through a lengthy alphanumeric code. All transactions take place from the wallet holding the tokens and are sent directly to the wallet of the recipient without the need for a centralized authority like a bank. Tokens can typically be bought on exchanges, often with Visa or Mastercard, or exchanged between users.

How is an NFT Different from Cryptocurrency?

Non-fungible tokens (NFTs) are all different from each other as they each represent a real-world object, whether a digital piece of artwork or a bottle of fine wine. Bitcoin can be traded for anything around the world, whereas NFTs are unique in nature and while they hold value they cannot be used interchangeably. 

What Are NFTs Used For?

NFTs are used to represent a particular asset, whether it be physical or digital. When minted, these tokens will permanently represent that asset and cannot be changed. For example, one NFT could represent an apartment in London while another could represent a song by Kings of Leon. The possibilities are endless, and the marketplaces are huge.

Users can easily trade NFTs on marketplaces (through a website or mobile app) such as OpenSea or Rarible. Once you own an NFT you are credited with the ownership rights of the asset the NFT represents. Due to the nature of blockchain technology, this is permanently displayed on the network's public ledger for anyone to review. This process ensures that the ownership of an NFT cannot the changed and the information is available for anyone to credit.

Note that several blockchain networks currently support the minting of NFTs, and the holder will need a wallet specific to that blockchain in order to hold the NFT.

Are Tokens Regulated?

When it comes to regulation, countries around the world are currently drawing up legal frameworks to better implement cryptocurrencies into our current financial system. This includes the likes of tokens.

Once cryptocurrencies are regulated by government authorities, they could provide the world with unrealized use cases like being used to manage a prescription at a pharmacy or clinical services or to provide feedback to IT support. While there are plenty of tokens available on the market today, it's likely that this is only the tip of the iceberg in terms of their potential to improve issues faced around the world.

The process of allocating your funds or capital involves putting your money into something with the aim of earning more money and generating profits. Financial strategies are sets of principles, rules, and approaches that an individual follows to manage their portfolio. A sound financial plan can help one achieve their monetary goals, control risk, and maximize returns.

In this article, we will provide a beginner's guide to financial strategies, including its definition, benefits, types, and key principles. We will also discuss various financial terms and jargon that a investor should know.

What are investment strategies? 

Investment strategies are plans of action that an investor follows to manage their investment portfolio. It involves selecting investments that align with their financial goals, risk tolerance, and time horizon. Good investment strategies takes into account market conditions, diversification, and risk management techniques. 

The primary goal of investment strategies is to help investors maximize their returns while minimizing potential losses. These strategies can be created by the investor themselves or by a financial advisor and used across varying markets, from the stock market to the crypto market.

The benefits of having an investment strategy

Having an investment strategy can help you achieve various financial goals, whether they be generating income, building wealth, or funding retirement. It also helps you manage risk, reduce potential losses, and maximize returns. Strong investment strategies consider each investor's specific investment objectives, time horizon, risk tolerance, and market conditions.

Various types of investment strategies

There are several types of investment strategies that investors can implement during the investing process depending on their unique circumstances (risk tolerance, capital, financial goals, etc.). From value investing to income investing, we cover the most popular investment strategies below.

Value investing

Value investing is a strategy that involves buying stocks that are undervalued compared to their intrinsic value. This approach seeks to identify companies that are trading on the stock market at a discount price and have strong fundamentals.

Growth investing

The growth investment strategy is one of the best investment strategies as it focuses on investing in companies with high growth potential, even if they are currently trading at a premium. This growth investing strategy is designed around identifying companies with strong earnings growth, innovative products, or dominant market positions. Growth stocks will typically encompass both mature and emerging companies.

Income investing

The income investing strategy focuses on generating regular income from investments, such as dividend stocks, bonds, or real estate investment trusts (REITs). Here the aim is to provide a steady stream of income for investors, especially those who are retired or seeking passive income.

Index investing

Index investing is also one of the more common investment strategies that seeks to replicate the performance of a particular market index, such as the S&P 500 or the NASDAQ. This approach offers investors broad exposure to the market at a low cost.

Momentum investing

Momentum investing is a strategy that involves buying stocks that have shown strong performance in the past and continue to outperform the market. The aim here is to capitalize on the trend of rising prices and momentum in the market.

Contrarian investing

Contrarian investing is a stock market focused strategy that involves buying stocks that are out of favor with the market or have fallen out of favor. This strategy centers around identifying companies that are undervalued by the market and have the potential for a turnaround.

Active investing 

Active investing is a strategy that involves actively managing a portfolio, often through the frequent buying and selling of assets. This strategy generates higher returns than passive investing but requires more time, research, and expertise.

The key principles of investment strategies

Regardless of which of the different investment strategies one chooses, here are some key principles that every investor should follow.

Set investment goals

Before you start investing, you should have clear investment goals and a plan to achieve them. Your investment goals should be specific, measurable, achievable, relevant, and time-bound.

Diversify your portfolio

Diversification is the process of spreading your investments across different asset classes, sectors, and regions. Diversification helps reduce risk by minimizing the impact of any single investment or market event on your portfolio.

Manage risk

Remember that all investments carry some level of risk, and it is important to manage risk to avoid potential losses. You should assess your risk tolerance and invest accordingly. You can also use risk management techniques, such as stop-loss orders, to limit your potential losses.

The long-term investment strategy

Investing is a long-term game, and you should be patient and disciplined in your investment approach. Playing the long game and investing in long term investments is more likely to deliver financial independence.

Control your emotions

Emotions can cloud your judgment and lead to irrational investment decisions. It is important to control your emotions and stick to your investment strategy, even during market downturns or volatility.

Focus on fundamentals

When selecting investments, it is crucial to focus on the fundamentals of the underlying companies or assets. This includes factors such as revenue growth, earnings, valuation, and competitive advantage.

Stay informed

The investment landscape is constantly changing so ensure that you stay informed about market trends, economic indicators, and company news. This can help you make more informed investment decisions and adjust your strategy as needed.

Investment terms that every investor should know

As a new investor, you may encounter various investment terms and jargon that can be confusing. Here are some of the most common investment terms and their definitions:

Stock: A stock represents ownership in a company and gives the holder a claim on a portion of its assets and earnings.

Bond: A bond is a debt security that represents a loan made by an investor to a borrower, typically a corporation or government.

Mutual funds: mutual funds are a type of investment vehicle that pools money from multiple investors to invest in a diversified portfolio of stocks, bonds, or other assets.

ETF: An ETF, or exchange-traded funds, tracks a particular market index and can be bought and sold on an exchange like a stock.

Asset allocation: Asset allocation is the process of dividing your portfolio among different asset classes, such as stocks, bonds, and cash, to achieve your investment goals and manage risk.

Market capitalization: Market capitalization refers to the total value of a company's outstanding shares of stock, calculated by multiplying the number of shares by the current market price.

Dividend: A dividend is a distribution of a portion of a company's earnings to its shareholders, typically paid out in cash or additional shares of stock.

Expense ratio: The expense ratio is the annual fee charged by a mutual fund or ETF to cover its operating expenses, expressed as a percentage of the fund's assets.

P/E ratio: The price-to-earnings ratio compares a company's current stock price to its earnings per share, indicating how much investors are willing to pay for each dollar of earnings.

Yield: Yield refers to the income generated by an investment, typically expressed as a percentage of its price or face value.

Market order: A market order is an instruction to buy or sell a security at the current market price, regardless of the price level.

Limit order: A limit order is an instruction to buy or sell a security at a specific price level or better.

Stop-loss order: A stop-loss order is an instruction to sell a security if its price falls below a specified level, designed to limit potential losses.

Bull market: A bull market is a period of rising stock prices and optimistic investor sentiment.

Bear market: A bear market is a period of declining stock prices and pessimistic investor sentiment.

Conclusion

Investing can be a complex and challenging endeavor, especially for those new to it. While understanding the different types of investment strategies, key principles, and terms is important, it can be extremely beneficial to consult a qualified financial advisor. An experienced financial advisor can provide personalized guidance to help you build an investment strategy tailored to your specific financial goals, risk tolerance, and life situation.

They can offer professional expertise in areas like asset allocation, portfolio diversification, tax optimization, and risk management. Working with a financial advisor takes the guesswork out of investing and can increase your chances of achieving your long-term financial objectives. Remember, investing is a journey, and having the right professional partner can make a significant difference in navigating that path successfully.

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Aave is one of the leading decentralized finance (DeFi) protocols on the market, allowing users to easily borrow and lend over 20 different crypto assets. Leveraging the age-old financial practice of lending and borrowing, the platform empowers users to manage their assets in a decentralized manner.

The Aave token also allows users to vote on the platform’s direction and future Aave protocol developments. Aave token holders are granted voting rights based on their holdings.

What is Aave?

Created in response to the rising demand for decentralized money markets, Aave has successfully and firmly positioned itself in the top 10 biggest DeFi markets. Based on the Ethereum blockchain, the protocol allows users to lend and borrow a wide range of cryptocurrencies, from altcoins to stablecoins.

Native to the platform, the AAVE token acts as both a utility token, providing discounts for fees, and a governance token.

By placing digital assets into specific liquidity pools within the Aave protocol, lenders earn interest. Those who need money can use crypto as collateral to take out a flash loan from these same pools.

The decentralized lending protocol was launched in November 2018 under the name ETHLend (with LEND tokens) but later underwent a rebranding after losing traction in the 2018 crypto bear market. After revamping the concept of decentralized crypto lending, the Aave team relaunched the protocol under the name Aave. Aave means ghost in Finnish.

Who created Aave?

Aave was created by Stani Kulechov and a team of developers. Stani Kulechov was disappointed with the lack of lending applications available on Ethereum, so he and a team of developers took it upon themselves to create a space to lend and borrow cryptocurrencies. This project occurred before decentralized finance was even an idea, and launched following an ICO in November 2017.

Kulechov is a self-taught programmer who went to law school after high school and began programming in his teenage years. He is also an early blockchain adopter. The CEO announced that he intended to rebrand ETHLend as Aave in order to provide additional services beyond just ETH lending, incorporating the greater crypto assets market.

How does Aave work for Aave users?

The Aave protocol uses an algorithm that automatically enables loans from the platform's liquidity pools, instead of individually matching each lender to a borrower. On the Aave network, lenders can deposit their cryptocurrency into liquidity pools and in turn earn interest based on the amount deposited.

These interest rates are then paid to the lenders depending on the number of assets being used in the pool. For instance, if all the assets are being utilized, the interest rates are higher as this will provide greater incentive to lenders and more deposit options for Aave borrowers. If utilization is low, the interest rates are lower, attracting more borrowers. Borrowers and lenders are mutually dependent.

Aave loans require users to make a deposit in the form of collateral that is higher in value than the amount they are borrowing. If borrowed assets are not returned within the given timeframe, lenders will take possession of the collateral.

Aave employs a liquidation procedure in the event that the collateral value falls below the collateralization rate established and determined by the Aave protocol. Flash loans are also available, allowing borrowers to borrow money without putting up any assets as long as they pay for the interest fee known as one-block.

What are AAVE tokens?

AAVE is an ERC-20 token that acts as a backstop for the Aave protocol, protecting the system from having a shortage of capital. Known as the "Safety Module", AAVE is sold for assets to cover the deficit if there isn't enough cash in the DeFi protocol to cover lenders' money. Only AAVE deposited in the module will be liquidated. To encourage deposits, a regular yield is paid out in AAVE.

The second major application for Aave is protocol governance. Holders of the cryptocurrency can discuss and vote on Aave Improvement Proposals, which may be implemented if accepted by a specified number of AAVE token holders. This covers altering the money market parameters as well as managing funds in the ecosystem reserve, similar to other governance cryptocurrencies. Each AAVE equals one voting right for Aave holders.

The Aave system uses fees paid on the platform to buy back AAVE tokens and remove them from circulation. Approximately 80% of the fees paid are used for this burn purpose, while 20% are used to incentivize lenders. Aave has a limited supply of 16 million units.

How can I buy the AAVE token?

For those looking to enter the world of DeFi and incorporate Aave into their crypto portfolios, things just got a lot easier. If you're considering including AAVE in your cryptocurrency portfolio, look no further than the Tap app. With the Tap app, you can conveniently manage and trade a diverse range of digital assets, including AAVE. Whether you're a seasoned trader or new to the world of cryptocurrencies, our user-friendly interface and intuitive features make it seamless for anyone to navigate and engage in the crypto market

ICO is an abbreviation for Initial Coin Offering, a term coined supposedly in 2013 yet only gained popularity in 2017. ICOs were created as a method of raising funds for cryptocurrency projects in a crowdfunding manner. When people partake in an ICO, through funding it, they receive "shares" of that project in the form of cryptocurrency tokens.

This method is set up to help new projects find funding to build their project, platforms, or products. It's kind of similar to investing in a start-up in the hopes of a project becoming bigger and better through your investment contribution.

Mastercoin was the first ICO recorded back in 2013, raising a grand total of 5,120 BTC. Shortly after, Ethereum followed, and in 2014 raised roughly $18 million to build their project. There is clearly a great deal of success to be seen through ICOs, so let's see what all the fuss is about.

ICO vs IPO vs IEO

Let's look at IPOs, or initial public offerings, to learn more about where ICOs originated.

Similar to ICOs, IPOs were created as a way of gaining capital to better the businesses' infrastructures. While they are similar to a crowdfunding aspect,the primary distinction is in how investors are rewarded. IPOs will offer their investors shares, while ICOs offer digital currencies that can be used within their ecosystems or can be sold when the price increases.

Now that we understand how ICOs and IPOs work, let's discuss the differences when it comes to IEOs, or Initial Exchange Offerings. Again, this is another method used to raise funds for upcoming projects, but there are some key aspects that make IEOs different to IPOs and ICOs. While IEOs are also a crowdfunding method in the cryptocurrency industry, they use an exchange. Anyone can generally buy tokens from an ICO page, whereas IEOs use exchanges as the distribution mechanism.

In order to take part in an IEO, you must be a registered user of the exchange that the project is utilizing. While IEOs may be more transparent, they do push us towards a more centralized approach. There are also IDOs, Initial Dex Offering, Dex standing for decentralized exchange (increasing the data privacy aspect), but that's a topic for another day.

How they work

So now we know what ICOs are and how they differ from their counterparts, but now let's delve deeper into how ICOs actually work. As stated, ICOs are a way for cryptocurrency projects to raise money. When a project decides to launch an ICO it will generally underline the sale dates, the participation rules, and the buying process.

Usually, investors will need to choose currencies they are happy to accept in exchange for their tokens, such as Mastercoin accepting Bitcoin. There are some ICOs who will also accept fiat currencies as payment.

The projects' core purpose, its timeline, and how much money is needed to succeed should be released in their whitepaper. If the project does not raise enough money to meet the minimum funds needed, the money should be returned to those who contributed. This would classify the ICO as unsuccessful.

If the funding goal is met, the project will continue to pursue its original goals and contributors will be able to claim their tokens further along. Tokens will either be listed on notable exchanges later on or will be distributed using smart contract technology,This is something you should do more study on before contributing to an ICO.

Advantages and disadvantages

While ICOs have proven to be a massive benefit to project developers, there are some underlying issues and risks that may come into play. In order to give you the best chance of understanding ICOs we will need to cover all the pros and cons that come with ICOs. So let's see what you have to look out for:

Pros

        High potential profits

        Accessible to anyone (unlike IEOs)

        Money returned if unsuccessful (smart contacts)

        Transparency on fund usage (Blockchain)

        High liquidity

Cons

        No intrinsic value

        No legal guarantees

        Potential fraud

Frequently asked questions

Now that we have covered the basics, there are some additional questions the internet has and we thought we would take the time to answer them for you. These are the most frequently asked questions about ICOs, and while we have answered some here is a more TL;DR breakdown:

What does ICO mean?

ICO stands for Initial Coin Offering, a phrase coined by the cryptocurrency industry.

What is the purpose of an ICO?

ICO is a method used to raise funds for up and coming projects, think of it as an early investment phase.

How do I get an ICO?

That depends on the ICO you want to partake in, you will generally need to sign up to the ICO, deposit funds, and wait for the tokens to be distributed either through an exchange or smart contract. This differs depending on the projects' ICO parameters.

Is Bitcoin an ICO?

No, Bitcoin required no funding, tokens were mined and sold without the need for crowdfunding.

How many ICOs are there?

There is no definitive number out there but consensus shows that there have been roughly over 7,000 businesses that have attempted ICOs.

Are ICOs safe?

This is a tricky question and depends greatly on the individual project that is hosting an ICO, whether they are using smart contact technology, and how legitimate the team behind it is. ICOs can be safe, but they also carry risks, it is always best to do your own research before putting money in.

As there is no universal authority on ICOs there is certainly a lack of regulation in the space so be sure to do thorough research before parting ways with your money.

Closing Thoughts

That is all the essential information you need to grasp in order to better understand what an ICO is. From the textbook definition to its competitors, how it works, and everything in between. ICOs are popular for a reason, they offer a range of benefits to both projects and investors, but you should keep in mind that there is no benefit without risk.

While we can explain what an ICO is, we can not tell you whether to jump into an ICO. It's important to vet the project for yourself and see if it aligns with your interests, and more importantly if it has all the key components for a legitimate project and token.

While the world is increasingly accepting of ICOs from both businesses and retail investors standpoints, there are several alternatives available. We briefly discussed IEOs and IDOs, but more crowdfunding methods have flourished from the origins of ICOs, so be sure to explore those out too if you are interested in the matter. At the end of the day, we hope we helped you better understand what an ICO is.